YouTube is constantly working to develop new ways for brands, creators, and audiences to interact and connect with each other through video. It’s why we’ve supported live streaming since before Beyoncé even had a baby – way back in 2011. And just last year, we witnessed the most-viewed political live streams of all time – the 2016 U.S. presidential debates – and we launched the world’s first 360-degree live streaming support with full 4k video, at scale and for free.
So what’s next? The roll out of our new mobile live streaming feature to channels with more than ten thousand subscribers (and coming to more soon). It’s a launch that’ll put the power of live streaming in the hands of your brand and hundreds of thousands of YouTube creators, giving you a more intimate and spontaneous way to connect with your audience on your channel in real-time.
Mobile live streaming has been built directly into the YouTube mobile app. All you have to do to start streaming is open YouTube, hit the capture button, and your brand is live! Streamed videos will have all the same features as regular YouTube videos. They can be searched for, found via recommendations or playlists, and protected from unauthorized use. Our mobile live streaming uses YouTube’s rock-solid infrastructure, meaning it’ll be fast and reliable, just the YouTube you know and love.
We can’t wait to see what you stream.
Kurt Wilms, YouTube Product Manager, recently watched "Bored at Target"
A modified version of this post announcing mobile live streaming and Super Chat appeared on the Official YouTube blog.