Mobile has forever changed the way we live. When we want to know something, go somewhere, do something, or buy something, we turn to our smartphones.
For consumers, these on-the-go searches are commonplace. For marketers, they’re a new battleground for people’s hearts, minds, and dollars. These real-time, intent-driven moments of need—micro-moments—present critical opportunities for brands to shape decisions and preferences.
Our latest research reveals just how important these moments can be: 82% of smartphone users turn to their phone to influence a purchase decision while in a store. And 91% use their phones for ideas while doing a given task, searching for how-to videos and other ways to learn.
On Think with Google, explore our entire collection of micro-moments research to learn more about this fundamental shift. And there’s more than just data. We talked to real people with real stories about how they used the web in a spontaneous moment of need. Use these statistics and stories to inform your marketing strategy and to ensure you’re connecting with consumers in the moments that matter.