How Search Insights Can Shape Your Event Strategy

The Olympics. Bonnaroo. “Adele Dazeem.” Events and key moments from these events take on a life of their own in the digital realm. Every search, social post, website visit, download and video view provides a window into consumer interests and needs. Think with Google looks at how analyzing search data before, during and after an event can help guide marketers towards a thoughtful event strategy. Read the full article.
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