For most Kiwi charities, the web is becoming a vital platform for improving visibility, raising awareness, and connecting with donors and volunteers. The big challenge, though, is how to make the most of this technology when there are so many competing demands for funding and resources.
That’s why we’re so pleased to be making Google for Nonprofits available here in New Zealand. Starting today, eligible community and voluntary organisations in NZ will now have free access to online marketing and technology from Google worth more than $120,000 each a year.
What’s in the package? Eligible charities will receive:
- Up to USD $10,000 of Google AdWords each month, so they can get their site in front of people who are searching for services like theirs.
- Free use of Google Apps, so they can run their email and important documents in the cloud and work collaboratively on documents while dramatically reducing IT costs
- Google Earth Outreach, a free license for the pro version of Google Earth so they can visualize their data in map version online
- YouTube for Nonprofits, so they can make great campaigns that catch the eye of donors and supporters
Last night, we officially launched Google for Nonprofits in New Zealand at the Mental Health Foundation. Various NGOs that are already leveraging some of Google's tools attended and shared best practices and insights into how best to use these tools. One presenter, Judi Clements, CEO of the Mental Health Foundation spoke about how Ad Words delivered a 25% increase in traffic to their website, the largest increase in traffic they have ever experienced.
We want Kiwi charities to be as connected and collaborative as possible, so they can continue to do their great work changing the world. With Google for Nonprofits, they can have the same web tools as much larger, better resourced organisations, so they can do their great work more easily.
Posted by Ross Young, Public Policy Manager, Google New Zealand, Cross-posted from the Google New Zealand Blog