Google awards digital agencies that are helping SMBs grow

Summer’s finally here. And for digital communities across the world, that means sun, sea...and shortlists. Yep, the wait is finally over—as Google announces the agencies and third parties in the running for a 2017 Premier Partner Award. You can see the full shortlist here.

This year, there are six different awards to be won, across categories ranging from innovation in search and mobile, to a wider ‘Growing Businesses Online Award’. Each award recognises Premier Partner agencies and third parties who have used Google’s products to not only achieve marketing excellence through ground-breaking innovation, but also generate outstanding results for their SMB clients.

What’s also special about the Premier Partner Awards, is that the panel of independent judges look beyond the usual campaign performance metrics. For example, they take into account how Partners have managed their creative talent, applied technology in new and clever ways—or even improved their own internal culture as a result of the campaign.

The six winners in 9 regions of this first round will then qualify for the global awards, held in New York on 28 September.

To be part of the Premier Partner Awards, entrants must first become a Google Partner and earn the coveted Premier Partner status. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with AdWords. By working with a Google Partner, SMBs get access to the very latest digital best practice, and the peace of mind their business (and budget) is in safe hands. Visit the Google Partners website to learn more, or find a digital specialist near you.

See you next year?
If you’re a digital marketing agency or professional and would like to learn more about becoming a Google Partner, please visit the Google Partners website

The Google Partners Team