Expanded Support for Device Bid Modifiers in AdWords Scripts

Along with the AdWords UI and API, AdWords scripts will be rolling out support for desktop and tablet bid modifiers (in addition to mobile) to accounts over the coming weeks. This functionality will be available for ad groups in the new AdGroupDevices class. For campaigns, you will be able to use the new tablet() and desktop() methods in the PlatformSelector class. See our code examples for ad groups and campaigns to learn more about using these methods.

Note: During the rollout, if the feature is not yet enabled in your account, attempts to set tablet and desktop bid modifiers will fail.

With this launch, the getMobileBidModifier() and setMobileBidModifier() methods of the AdGroup and ShoppingAdGroup classes will be deprecated. Updating existing scripts to use the new ad group interface is straightforward. For example, adGroup.getMobileBidModifier() becomes adGroup.devices().getMobileBidModifier().

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.