Deprecating outcome-based buying in Display & Video 360 API and Structured Data Files on August 1, 2023

On August 1, 2023, outcome-based buying will be deprecated in Display & Video 360. After this date, all resources using outcome-based buying will be archived, line items using outcome-based buying will stop serving, and you will no longer be able to create resources that use outcome-based buying.

Outcome-based buying is set at the insertion order level, and is used by their child line items. Outcome-based buying is set in the following ways:

Effective August 1, 2023, all relevant insertion orders and line items will be archived. Display & Video 360 API requests creating new insertion orders and line items using outcome-based buying will return 400 errors. Structured Data File uploads will fail for rows attempting to do the same.

Read more about this change on our Announced Deprecations page.

If you have questions regarding these changes, please contact us using our support contact form.