On August 1, 2023, outcome-based buying will be deprecated in Display & Video 360. After this date, all resources using outcome-based buying will be archived, line items using outcome-based buying will stop serving, and you will no longer be able to create resources that use outcome-based buying.

Outcome-based buying is set at the insertion order level, and is used by their child line items. Outcome-based buying is set in the following ways:

• In Display & Video 360 API, outcome-based buying is used if the billableOutcome field of the InsertionOrder resource is set to BILLABLE_OUTCOME_PAY_PER_CLICK or BILLABLE_OUTCOME_PAY_PER_VIEWABLE_IMPRESSION.
• In Structured Data Files, outcome-based buying is used if the “Billable Outcome” column of the Insertion Order file row is set to “Click” or “Active View.”

Effective August 1, 2023, all relevant insertion orders and line items will be archived. Display & Video 360 API requests creating new insertion orders and line items using outcome-based buying will return 400 errors. Structured Data File uploads will fail for rows attempting to do the same.

Read more about this change on our Announced Deprecations page.

If you have questions regarding these changes, please contact us using our support contact form.

- Trevor Mulchay, Display & Video 360 API Team