A goal of any written design or project proposal is to present and evaluate alternatives. However, documents that include multiple solutions can be difficult to read when the qualities of each solution are not clearly expressed.

A common approach to simplifying proposals is to use “pros and cons” for each alternative, but this leads to biased writing since the pros and cons may be weighed differently depending on the reader’s priorities.

In this example, can you quickly tell how this option would measure up against others?

This format requires the reader to remember many details in order to evaluate which option they prefer. Instead, express tradeoffs using impact on qualities. There are many common quality attributes including Performance, Security, Maintainability, Usability, Testability, Scalability, and Cost.

Use colors and symbols in a table (➖ negative, ～ somewhat negative, ➕ positive) to make it easy for readers to parse your ideas. The symbols are needed for accessibility, e.g. color-blindness and screen readers.