MaximizeConversions.target_cpafield. Bid strategies having either this new
target_cpafield or the read-only
MaximizeConversionValue.target_roasfield act identically to
TargetRoasbid strategies, respectively. In the future, bid strategies for Search campaigns will be reorganized for simplification.
For Search campaigns,
TargetRoaswill no longer be separate from the
MaximizeConversionValuebid strategies. Instead, they will be represented as
MaximizeConversionValuebid strategies with their respective
target_roasfields set. Use of
TargetRoasas separate strategies will be deprecated.
There will be no impact to bidding behavior due to these changes. The
MaximizeConversionsbid strategy using the new optional
target_cpasetting will still behave like the
TargetCpastrategy does today, and likewise,
MaximizeConversionValueusing the new optional
target_roassetting will behave like
Starting in April 2021, the Google Ads UI will start allowing some users to create
MaximizeConversionValuebid strategies with their
target_roasfields set, in lieu of the old-style
TargetRoasbid strategies. This change will gradually ramp-up to more accounts over time.
target_cpawill remain read-only to API users until a future version of the API enables mutate functionality.
What to Do
Developers should ensure their code treats Search campaigns that have
MaximizeConversionswith a set
MaximizeConversionValuewith a set
target_cpafield the same way it treats
TargetRoasbid strategies, respectively.
We will publish an update on the blog when the above fields are mutable, along with several months' notice before
TargetRoasstrategies are deprecated in Search campaigns.
If you have any questions or need additional help, contact us via the forum or at [email protected].