Celebrating Moms on YouTube

From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way.

In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online.

The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow.

But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they use YouTube for “me time,” watching for entertainment and relaxation purposes. But that “me time” can quickly turn to “we time.” Of the moms surveyed, 87% said they watch videos not just alone - but with their children alongside, too.

For countless reasons and throughout her journey, moms turn to YouTube in their moments of need: when they need a video to watch with the kids, when they need an answer to a question, or when they just need a laugh. And we’re so glad we can be there for them.

Happy Mother’s Day from all of us at YouTube.


Posted by Netta Gross, Consumer Insights, YouTube B2B Marketing