We're launching what we're calling the “helpful content update” that's part of a broader to ensure people see more original, helpful content written by people, for people, in search results. This post contains more about the Search ranking update and things for creators to consider.

Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight in the product review snippet in Search results. Read this post for more information on when and how to provide pros and cons structured data to improve search result snippets for your pages.

To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. We will roll out this change gradually over the next few months, so you might not see this new report for now.

We're addressing some questions we've received the past few days in response to our documentation update about Googlebot handling up to 15 MB of data on request.

Search Console is simplifying the way it classifies pages, items, and issues in reports. The goal is to help you focus on critical issues that affect your visibility in Search, and will help you better prioritize your work. This change will be rolled out to all properties gradually over the next few months.

Recently we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document.

Recently we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document.

Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we're releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out.

The Global Search Central Virtual Unconference 2022 was held on April 27 with over 100 participants and 25 discussion sessions. This post summarizes what the takeaways were and how the event went.

We organized the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher community, in Japanese. This is a recap from the event.