Search Central Live is coming to Ciudad de México on November 7. The event will have a mix of presenters from the Google Search, News, and Partnership teams. The content will be delivered in Spanish and English (with live translation to Spanish). Check more details about speakers, agenda, and how to sign up to the event.

Today Search Console is enhancing the Shopping section to help businesses with a Merchant Center account to monitor the status of their products and discover opportunities to improve the visibility of their products on Google.

In many countries and regions around the world, people commonly speak and search in more than one language. To best serve them, Google uses a variety of ways to automatically determine what is the best language or languages to show search results in. This post highlights some aspects that Google Search considers, and options to use when searching.

Last October, site names were introduced on mobile results for select languages, which expanded to desktop in March. Today, we're happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop. Site names are supported for domains (for example, example.com) and subdomains (for example, subdomain.example.com) but not for subdirectories (for example, example.com/subdirectory).

Every now and then we get questions about errors that we may have shown for sites in Search Console, and every now and then we encounter folks who seem to be confused about where an error came from. This is understandable: there are many issues that can arise when accessing websites, but all of them, without exception, map to a certain system that makes the access possible. In this illustrated short story we will try to shed some light on the errors and perhaps make them look a little less scary. Let's dig in!

With three Search Central Live events behind us this year, it's time to announce the one we get asked about the most: Search Central India!

To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results. In particular, we're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices.

We now support sitenames for subdomains on all devices in some languages. We also updated how the site names system works, to increase its ability to make selections that are representative of sites listed in search results.

It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy; it’s really great to be back and meet people in person! But let's ponder what we learned.

The Sitemaps Protocol was introduced in 2005 to help search engines with the discovery of new URLs, and also to help with scheduling new crawls of already discovered URLs. It's a wildly popular protocol that hasn't changed for over 15 years. While the general idea is still useful, some aspects have become less practical in today's internet.

To that end, we're announcing deprecation of the sitemaps 'ping' endpoint and providing additional recommendations for the use of the lastmod element.