Over the recent years, AVIF has become one of the most commonly used image formats on the web. We're happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search. You don't need to do anything special to have your AVIF files indexed by Google.

As previously announced, we're coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we're very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).

This post announces the August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

This post announces Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.

This post discusses a new and easier way to add shipping or return information directly in Search Console.

We're coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date and a site where you can sign up for a chance to secure your spot at Search Central Live Bangkok 2024.

The Google Search Central LinkedIn channel is (finally) here!

We're adding support for return policies at the organization level, which means you'll be able to specify a general return policy for your business instead of having to define one for each individual product you sell.

The last step of our migration to a mobile-first index will soon be complete: the small set of sites we've still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024. Most websites do not need to do anything!

Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we're aiming to visit Indonesia, Malaysia, Taiwan, and Thailand.