Author Archives: Rebecca Moore

I Am Amazon: Discover your connection to the rainforest with Google Earth

For many people around the world, the Amazon is a mysterious faraway land of impenetrable jungles, majestic rivers and indigenous peoples. But what many of us may not realize is that we all have a connection to the Amazon—through the air we breathe, the water that irrigates the food we eat, the natural ingredients in the medicines we use, or the shifting weather patterns that we experience around the globe.

Today we invite you to venture into the heart of the Amazon and discover your connection to the world's largest rainforest through Voyager, Google Earth's storytelling platform. You’ll find 11 new interactive stories about different parts of the vast Brazilian Amazon region, which is home to about 27 million people and a wide array of cultures.

All of these stories are told by the diverse peoples who call the forest home, and some were produced by one of Brazil's greatest storytellers, the acclaimed film director Fernando Meirelles. Combined, they create an immersive web and mobile experience told through video, mapping, audio and 360° virtual reality, covering a broad range of issues facing the future of the rainforest—and, consequently, the planet.

These stories reflect the complexity of the Amazon, which produces 20 percent of the Earth's oxygen and is home to one in 10 of the world's animal species. Learn about the supply chain behind the vast array of forest delicacies, like Brazil nuts and açaí, that end up on supermarket shelves worldwide; or about local economies once dependent on illegal logging that are now reorganized around sustainability efforts; or about Quilombolas, communities of descendants of enslaved peoples, and their struggle to obtain titles for their lands.

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View "I Am Amazon" in Google Earth

Thanks to our partnership with the Instituto Socioambiental, we're also publishing in Google Earth Voyager for the first time a comprehensive atlas of indigenous lands in Brazil and the people who live there. And we're filling in those maps with in-depth interactive stories told by the Amazon communities themselves.

You can learn about indigenous peoples like the Tembé and the Paiter Suruí, who are using monitoring technologies to protect their territories from illegal incursions by outsiders and deforestation; or the Yawanawá, a tribe that under the leadership of women has revived its cultural heritage and carved out a place in the global cosmetics industry by sustainably harvesting urucum, a reddish seed used in lipstick and other products.

These stories are the culmination of 10 years of work with the peoples of the Amazon. Back in 2007, Paiter Suruí leader Chief Almir came across Google Earth and quickly saw its potential to help safeguard the heritage and traditions of his people. So he proposed a partnership with Google that resulted in an online map of Suruí cultural heritage, the first ever indigenous community-led deforestation and forest carbon mapping project. Through this project, the Suruí calculated the value of their forest on the voluntary carbon marketplace, and became the first indigenous community to receive funds for preserving their lands.

Technology is an important tool that is helping us to protect the forest and keep our traditions alive. Ubiratan Suruí Suruí Indigenous People's Association

Over the years, we've built on this work with the Suruí and expanded it to an additional 30 communities in the Amazon, with more to come. We also recently integrated certified Brazilian indigenous territories into Google Maps, all 472 of them.

Since its creation more than a decade ago, Google Earth has always aimed to bring the magic of our planet to everyone in a beautiful, accessible and enriching way. We hope these fascinating stories from the Amazon do all of that and more, inspiring curious minds to explore, learn and care about our vast, fragile planet.

Source: Google LatLong


How technology can help us become more sustainable

We want to create technology that helps millions of others understand our changing world and live more sustainably—whether it’s connecting people with public transit routes, or using the data that powers Google Earth to help you see if your roof is good for solar panels. In honor of Earth Day this month, we’ve gathered together some of the ways Google can help you reduce your everyday emissions and learn more about preserving our world.

Monitoring forests and wildlife

Google Earth satellite technology gives scientists and environmentalists a way to measure and visualize changes of the world on both land and water. This technology can have great impact on monitoring endangered animal populations around the world. For example, with the help of Global Forest Watch, powered by Google Earth Engine, scientists at the University of Minnesota are suggesting that wild tiger populations may rebound by 2022, due to the efforts to restore tiger habitats in key regions.

Going solar

Looking to generate clean energy savings with solar power on your home? Check out Project Sunroof, a solar calculator that estimates the impact and potential savings of installing solar on the roof of your home. Taking Google Earth imagery and overlaying annual sun exposure and weather patterns, Sunroof is able to assess viable roof space for solar panel installation, estimate the value of solar and savings based on local energy costs, and connect you with providers of solar panels in your area.

As of this week, Sunroof expanded to 42 states across the U.S. (from 10 states in December), which makes imagery and data available for a solar analysis to 43 million rooftops. We’re also working with organizations like Sierra Club and their Ready for 100 campaign to help analyze the solar potential of cities across the US. 

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Project Sunroof shows you the solar potential of your home and city, allowing you to realize its renewable potential. The image on the right shows how much sunshine Denver, CO residents can capture with solar.

Measuring air pollutants 

For the past few years, Google Earth Outreach and the Environmental Defense Fund (EDF) have been working together to map methane leaks from natural gas pipelines under our streets. Since methane is a very potent greenhouse gas (GHG), even small leaks can add up to big emissions that can hurt our climate. By attaching methane analyzers to select Street View cars, we’ve driven more than 7,500 miles and have mapped 4,200+ leaks in 10 cities. What we found ranges from an average of one leak per mile (in Boston) to one leak every 200 miles (in Indianapolis), demonstrating the effectiveness of techniques like using plastic piping instead of steel for pipeline construction. We hope utilities can use this data to prioritize the replacement of gas mains and service lines (like New Jersey’s PSE&G announced last fall). We’re also partnering with Aclima to measure many more pollutants with Street View cars in California communities through this year. Anyone can explore the maps at www.edf.org/methanemaps.

Mapping the invisible

Technology is crucial to increasing energy efficiency, raising climate change awareness, and sustainability efforts. To learn more about what you can do to help, take a moment to explore our Google Earth Outreach site, where these tools and more are described in depth.