Author Archives: Ima Yu

Vow about that: It’s wedding season on Search

We tend to think about “proposal season” as timed to the winter holidays, or big days like New Year’s Eve and Valentine’s Day. The actual proposal peak, though? September. With the exception of 2020, every year for the last five years, search interest in marriage proposals has peaked every September in the U.S. Who knows whether it’s the smell of pumpkin spice lattes or the new school year, but for whatever reason, this is when Americans these days prefer to get down on one knee. 

To celebrate all the new fiancés out there, we’re taking a look at some of the trending wedding-related searches of the past year. 

Give me a ring

If you’re curious what people who are thinking about taking that next step are searching for, take a look at some of these proposal-related searches over the past year in the U.S.

Top questions on marriage proposals 

  1. How to propose to a girl?

  2. What knee do you propose on?

  3. How soon is too soon to propose?

  4. Should I propose before or after dinner?

  5. How to get your boyfriend to propose?

Illustrated graphic with the words “Most-searched engagement ring styles,” and then to the right in order from top to bottom: oval, vintage, halo, simple and pear. The style of each year is across from the word.

The most-searched engagement ring styles over the past year in the U.S.

Most-searched engagement ring stones 

  1. Diamond

  2. Moissanite

  3. Sapphire

  4. Emerald

  5. Opal

Most-searched celebrity engagement rings 

  1. Ariana Grande

  2. Gwen Stefani

  3. Patrick Mahomes 

  4. Jennifer Lopez

  5. Beyoncé 

Pre-marital party time

Of course, before anyone walks down the aisle, there are those other celebrations that have to happen. Here are some of the most popular queries regarding the pre-party parties over the past year in the U.S. 

Chart showing searches for “bachelorette party” and “bachelor party” over the past year in the U.S.; the chart shows “bachelorette party” is searched almost two times more.

Bachelorette party (blue)is searched almost two times more than Bachelor party (red) in the U.S.

Top questions on bachelor parties

  1. What is a bachelor party?

  2. When do you have a bachelor party?

  3. Where did bachelor parties originate?

  4. What do guys wear for bachelor parties?

  5. What do guys do for bachelor parties?

Top questions on bachelorette parties

  1. How to plan a bachelorette party?

  2. What is a bachelorette party?

  3. Who plans the bachelorette party?

  4. Who pays for the bachelorette party?

  5. What to wear to a bachelorette party?

Dressed to impress

According to Google Trends data, the most-searched celebrity wedding in the U.S. is Kim Kardashian’s 2011 wedding to Kris Humphries. It's likely inspired a few ceremony trends since — and while we're on the subject, here are a few others: Sure, white wedding dresses are classic, but in August 2021, searches for "black wedding dress" reached a record high in the U.S. “Wedding jumpsuits” reached a new high this year in the U.S., too.
Chart showing the rise in searches for “black wedding dress” since 2004. The graph shows the search climbing to a new record in August 2021.

Here are a few other fun wedding Search trends we noticed over the past year in the U.S.

Most-searched types of wedding dresses 

  1. Boho wedding dress

  2. Beach wedding dresses

  3. Mermaid wedding dress

  4. Simple wedding dress

  5. Short wedding dress

Illustrated graph showing the most-searched wedding suit colors in the U.S. over the past year. On the side of the graph are the colors from top to bottom: blue, tan, burgundy, grey, black. Illustrations of each color of suit are next to the words.

The most-searched wedding suit colors over the past year in the U.S.

Most searched celebrity wedding dresses 

  1. Meghan Markle

  2. Kate Middleton

  3. Gwen Stefani

  4. Ariana Grande

  5. (Princess) Diana