Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.

For developers importing in-app conversions, please observe these considerations:

1. In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
2. For existing campaigns, if you do not include the conversion_environment field when importing conversions, that will negatively impact bidding, resulting in fewer conversions and worse overall performance.
3. For new campaigns, if you upload conversion_environment data, that will directly improve campaign performance by driving additional app conversions.
4. The presence or absence of the conversion_environment parameter does not impact conversion uploads. These conversions will still be consumed and reported, with no error messages.

If you have any questions or need help, see the Google Ads API support page for options.

- Ben Karl, on behalf of the Google Ads API Team

Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.

For developers importing in-app conversions, please observe these considerations:

1. In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
2. For existing campaigns, if you do not include the conversion_environment field when importing conversions, that will negatively impact bidding, resulting in fewer conversions and worse overall performance.
3. For new campaigns, if you upload conversion_environment data, that will directly improve campaign performance by driving additional app conversions.
4. The presence or absence of the conversion_environment parameter does not impact conversion uploads. These conversions will still be consumed and reported, with no error messages.

If you have any questions or need help, see the Google Ads API support page for options.

- Ben Karl, on behalf of the Google Ads API Team

Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.

For developers importing in-app conversions, please observe these considerations:

1. In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
2. For existing campaigns, if you do not include the conversion_environment field when importing conversions, that will negatively impact bidding, resulting in fewer conversions and worse overall performance.
3. For new campaigns, if you upload conversion_environment data, that will directly improve campaign performance by driving additional app conversions.
4. The presence or absence of the conversion_environment parameter does not impact conversion uploads. These conversions will still be consumed and reported, with no error messages.

If you have any questions or need help, see the Google Ads API support page for options.

- Ben Karl, on behalf of the Google Ads API Team

Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.

For developers importing in-app conversions, please observe these considerations:

1. In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
2. For existing campaigns, if you do not include the conversion_environment field when importing conversions, that will negatively impact bidding, resulting in fewer conversions and worse overall performance.
3. For new campaigns, if you upload conversion_environment data, that will directly improve campaign performance by driving additional app conversions.
4. The presence or absence of the conversion_environment parameter does not impact conversion uploads. These conversions will still be consumed and reported, with no error messages.

If you have any questions or need help, see the Google Ads API support page for options.

- Ben Karl, on behalf of the Google Ads API Team

Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.

For developers importing in-app conversions, please observe these considerations:

1. In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign up.
2. For existing campaigns, if you do not include the conversion_environment field when importing conversions, that will negatively impact bidding, resulting in fewer conversions and worse overall performance.
3. For new campaigns, if you upload conversion_environment data, that will directly improve campaign performance by driving additional app conversions.
4. The presence or absence of the conversion_environment parameter does not impact conversion uploads. These conversions will still be consumed and reported, with no error messages.

If you have any questions or need help, see the Google Ads API support page for options.

- Ben Karl, on behalf of the Google Ads API Team