This past year we’ve endured sickness, loss, increased stress and changes with sleep, diet and exercise. As a result, we’ve been forced to become stronger and more resilient. But strength has taken on a new meaning for most, and being strong in today’s world is more than what we can lift or how fast we can run. It’s also what the mind and body can handle. 

As our approach to strength evolves, we’re introducing Fitbit Charge 5, our most advanced health and fitness tracker, to help keep a pulse on your fitness, stress, heart health, sleep and overall wellbeing – all in a thinner, sleek design. With a brighter, color touchscreen and up to seven days of battery life (varies with use), Charge 5 delivers the convenience features you need to focus on what’s most important.

And, with six months of Fitbit Premium included,¹you’ll get deeper insights, actionable guidance and a range of more than 500 workouts,  mindfulness and nutrition sessions to empower you to do what’s best for your body each day. 

Sweat the smart way

With Fitbit Premium’s new Daily Readiness experience, coming soon to Charge 5, as well as Sense, Versa 3, Versa 2, Luxe and Inspire 2 devices, you can understand if your body is ready for a  workout or if you should prioritize recovery instead. Each morning, you’ll receive a score based on your fitness fatigue (activity), heart rate variability (HRV) and recent sleep. You’ll also get an analysis of what impacted your score, and suggestions like a recommended target Active Zone Minutes goal, along with Premium content to help you make the best decisions for your body. Charge 5 also includes built-in GPS, 20 exercise modes, automatic exercise recognition and an estimate of your V02 max. Plus, with Premium, you can access more than 200 workouts from certified trainers and popular brands like Daily Burn, barre3, obé and new high energy workouts from LES MILLS.

Reduce your stress and relax your mind

During 2020, a record-high 40% of adults said they experienced a lot of stress. To help you better manage stress, Charge 5 is our first tracker to include an EDA sensor, which measures your body's response to stress through tiny changes in the sweat glands on your fingers. We first launched EDA last fall with Fitbit Sense and have found 70% of users reduced their heart rate during a two-minute EDA Scan session, showing these tools can help reduce stress.² 

With Charge 5 you also get a Stress Management Score in the Fitbit app, so you can see each morning if you’re mentally ready to take on more challenges, or if you need to recharge. With Premium, you get access to more than 300 meditation and mindfulness sessions from brands and experts, like Ten Percent Happier and Mindful Method by Deepak Chopra to help you manage your stress. We are also announcing a partnership with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to Calm content.³

Deep dive into your holistic health 

We’re also helping you prioritize your heart health. Atrial fibrillation (AFib) is the world’s most common heart rhythm condition, and since launching the ECG app on Sense, users have taken more than four million assessments. The ECG app will be available soon on Charge 5,⁴ bringing a critical tool to more people at a more approachable price. Charge 5 also tracks your heart rate 24/7 and provides notifications when you are above or below your personal ranges, and while many factors can affect your heart rate, a high or low heart rate may be an indication of a heart condition that requires medical attention. 

In addition to managing your heart health, Charge 5 provides a holistic view of other key wellness metrics via the Health Metrics dashboard in the Fitbit app, including breathing rate, skin temperature variation and SpO2.⁵ With Premium, you can also track long-term trends and personal ranges.

And because sleep is also critical to your wellbeing, you’ll continue to receive industry-leading sleep tools like daily Sleep Score, Sleep Stages and SmartWake alarms. Premium members also receive a deeper analysis and guidance to improve sleep quality. 

Designed for convenience, performance and comfort

Beyond health and wellness support, Charge 5 delivers the convenience features you need. With the swipe of a finger, view your stats, make contactless payments, receive/send notifications from/to your smartphone (quick replies with Android only), and choose from 20 colorful clock faces to customize what information you want to see most. 

Ten percent thinner than its predecessor, Charge 5 has an aerodynamic design and is optimized for performance and engineered for a seamless fit. With a new AMOLED color display, Charge 5 is our first tracker with an always-on display option for added convenience to see your stats or while training. The display is also two-times brighter than its predecessor making it easy to see your stats on sunny days. You can also switch up your look at any time, choosing from lightweight silicone infinity bands, breathable sport bands, plush nylon hook and loop bands. and hand-crafted premium Horween leather bands. 

Charge 5 is available for $179.95 (USD), which includes a six-month Premium membership (for new or returning customers). Beginning today, pre-order Charge 5 online at Fitbit.com and select global retailers, with worldwide availability this fall. 

At Fitbit, the way we think about fitness has evolved and expanded beyond mere physical strength. Today, many of us are far more eager to understand our wellness holistically, versus how many burpees we can do in a minute or comparing how much weight we can bench press. Sure, being physically strong is one depiction of strength, but this past year in particular has taught us that we need to be strong in other areas as well. Taking care of ourselves means knowing when to push ourselves to go to the next level, while also having the strength to know when to rest. 

With this in mind, we will soon be launching several new features and tools in Fitbit Premium,¹ along with the advanced insights and personalized, actionable guidance you already receive as a member, to help you reach your holistic health goals. When paired with any Fitbit device, including our new Charge 5, you’ll get a deeper analysis of your data to help you workout smarter, manage your stress, sleep better and eat well. 

Coming soon to Premium is our new Daily Readiness Score, which will use insights from your body via your Fitbit device, including your activity, heart rate variability (HRV) and recent sleep, to help you assess when you’re ready to push yourself physically — in other words, if you should workout or prioritize recovery.² By wearing your Fitbit device daily (including while you sleep), you’ll receive a personalized score each morning along with details on what impacted it, with suggestions like a recommended activity level and Premium content to help you make the best decisions for your body and make your workouts more efficient. 

Daily Readiness is built on research that proves taking time to recover can generate stronger results in the long run versus pushing yourself all the time. Pushing yourself too hard could lead to overtraining or injury and can impact your mood, sleep, appetite and weight. Over time, the guidance you will get can help you build a smarter routine that is more in tune with your body. Daily Readiness will be available in the Fitbit app for Premium members with Fitbit Sense, Versa 3, Versa 2, Charge 5, Luxe and Inspire 2 devices.

How Daily Readiness Score works

These three components are measured against your baseline, and will continue to adapt and become more personalized overtime as your fitness level changes:

Activity (fitness-fatigue):By tracking your heart rate 24/7 from your wrist, we measure the impact of daily activity on your body. Every effort counts – from running a 10K to chasing after your kids. Depending on how hard you pushed yourself recently, your activity level will fluctuate and personalize your score based on your normal exertion levels. An intense boot camp session might be a challenge for you, but a relatively easy outing for someone else. To make the most of your experience, we recommend getting at least 30 minutes of Active Zone Minutes (AZM) with activities that get your heart rate up, three times a week. 

HRV:Calculated during your deep sleep, HRV is a great measure of recovery. A higher HRV is better, meaning your body can easily transition from rest to activity, and back. Sometimes stress, overexertion or onset of an illness can lower your HRV and impact your readiness to exercise.

Sleep:Poor sleep over a few nights can make you feel fatigued today, since sleep has a cumulative effect on your body. That is why we factor in your sleep over the past several nights, not just the previous night.

A high score means your body is ready for action, while a low score indicates you should prioritize recovery. We optimize our algorithm to promote fitness improvement while minimizing fatigue. Your score is also accompanied by suggestions and associated Premium content — all in one place, delivered at the start of each day, just for you.

Work out smarter 

Depending on what your fitness goals are and what your body needs, as a Premium member you get access to more than 200 audio and video workouts that you can play on your phone or play to your TV at anytime, anywhere — from certified trainers and popular brands like Aaptiv, barre3,Daily Burn, obé, Physique 57andPOPSUGAR. 

Guidance to help you manage stress 

But it’s not just about being physically fit: Mental strength is a major component of overall health. Get more out of our Stress Management Score by seeing a breakdown of how your responsiveness, exertion balance and sleep patterns impact your physiological stress and overall health, along with more than 300 mindfulness sessions from wellness experts Aaptiv, Aura, Breethe, Mindful Method by Deepak Chopra and Ten Percent Happier to help you take control of your emotional and physical health. 

To further support your wellness and mental health, we are also partnering with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to 30 pieces of Calm content in seven languages.³ Charge 5 and Sense users can start an EDA Scan on-wrist simultaneously when completing a mindfulness session in the Fitbit app to see how their heart rate and electrodermal activity changes and impacted their stress responses. Plus, Calm and any mindfulness session completed in the Fitbit app will count towards your weekly mindfulness goal. 

All of this content can help support you on days when you have a low Daily Readiness Score. We will guide you to rest and rejuvenate with dynamic recommendations, ranging from active recovery sessions like yoga or stretching, to rest and relaxation ideas like meditation or mindfulness from our expansive Premium content library. 

As a Premium member, you will be able to use Daily Readiness along with our Stress Management and Sleep scores for  a holistic look at your health and wellness each day. Daily Readiness will serve as a powerful complement, whether you’re a fitness enthusiast looking to optimize your workouts, or you need a little extra motivation to push harder and achieve your best. By taking the time to recover instead of working out hard all the time, you can enhance your fitness while reducing your risk of injury over time. 

To help you understand your body’s signs of stress, your Stress Management Score will help you gauge if you can better handle stress and take on more challenges, or if you should take it easy and recharge. Meanwhile, your Sleep Score can help you better understand your sleep quality and how you might improve. Premium uplevels your Fitbit experience by helping you better understand your readiness to exercise, how your body responds to stress, and your sleep patterns, all with additional guidance and insights to help you achieve your health, fitness and wellness goals.  

Daily Readiness will be available soon in 18 languages to Premium members globally with compatible devices  in the Fitbit app. LES MILLS workouts are available today to all Premium users, with Calm content becoming available next month.

Actor, producer, and musician, Will Smith, is joining the Fitbit family as our newest ambassador. As part of the strategic partnership, Fitbit and Will have teamed up to create exclusive content across social, Fitbit Premium, and the upcoming YouTube Originals docuseries, “Best Shape of My Life.” 

A premium focus

To help you rebuild and redefine your routine, Fitbit and Will Smith are partnering to develop exclusive content within Fitbit Premium, which will feature a variety of health and wellness programs that focus on both physical and mental aspects of strength that define better health today. Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation. 

The first session, launching on September 27, is designed to set the tone for your day with an inspiring and approachable workout with Will and his trainers. Not only will this content offer a peek into Will’s own journey, but they conveniently fit into your daily routine – anytime and anywhere. The program will expand over the coming months and joins the library of more than 500 workouts and mindfulness sessions already available to Premium members.

Get in the "Best Shape of Your Life"

Over the past year, Will, like many of us, struggled with the lack of a regular routine, including his very public admission that he was in the “worst shape of (his) life.” Now as he’s rebuilding his regimen, he’s documented his personal journey and progress along the way. As a Fitbit user, Will has recently been using Charge 4 to help him get in better shape and redefine his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps counted.

Debuting later this fall on his YouTube Channel, the six-part YouTube Originals docuseries, "Best Shape Of My Life," produced by Westbrook Media, will chronicle Will's journey as he challenges himself to improve every aspect of his health and wellness, teaming up with special guests along the way. Throughout the series, he’ll be using Fitbit to help him as he redefines his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps count, while also finding more time for mindfulness and improving his sleep.

Fitbit will be featured throughout his journey, so stay tuned to learn more and keep an eye out for how he’s using all the great new holistic health tools on his new Charge 5as well.

You can join in on Will’s journey to better health with a Fitbit Premium membership, and be sure to follow Fitbit for even more behind-the-scenes looks in the coming months.

Fitbit launched its first designer accessory collection in 2014, infusing high fashion into technology to help with the widespread adoption of wearables. Over the years, we’ve launched a variety of collections from designers like gorjana, Kim Shui, Pendleton, PH5, Public School, Tory Burch and Vera Wang, that give you different ways to stay active, personalize your device and show off your style at the same time.

Now, we’re pushing the boundaries between fashion and fitness even further. This fall we’re introducing two new stylish Designer Collections, plus more new Fitbit accessory choices, for Fitbit Sense and Versa 3 smartwatches. 

Brother Vellies brings bold designs to Fitbit

Fitbit’s latest Designer Collection features styles from Brother Vellies, a luxury accessory brand built on the ideal of uplifting artisan communities and cultures through design. The Brother Vellies collection is brought to life through a longtime partnership with the Council of Fashion Designers of America (CFDA), which creates unique opportunities for Fitbit to partner with emerging designers who blend fashion with innovation. 

The collection takes a high-fashion twist on the iconic scrunchie, made with Horween leather. The lightweight leather bands are handcrafted with premium oils and dyes, and tanned through traditional techniques so they mold to your wrist and develop an aged patina finish over time. 

The Brother Vellies for Fitbit Sense and Versa 3 collection is available in black and oak for $54.95 each, only on fitbit.com.

Victor Glemaud’s newest collection for Fitbit celebrates inclusivity

Fitbit has also partnered with Victor Glemaud for a second season, bringing a new collection of knit bands in an expansive variety of skin tones, giving you more ways to show off your individual style. Featuring gender-neutral elements and crafted with sustainable REPREVE recycled plastic fibers, these comfortable and versatile bands create a distinctive way for you to connect to your wellness through fashion.

The collection introduces a metallic ombré band with shimmering flecks of varying nude shades that transition from light to dark. It also includes a metallic stripe band with a deep brown strip down the center of a dark brown backdrop with gold flecks. These new additions join Glemaud’s metallic gold/black and layered black/red accessory bands launched last year, for even more options to infuse his designs into your wearable wardrobe.

The Victor Glemaud for Fitbit collection for Fitbit Sense and Versa 3 is now available for $39.95 each, only on fitbit.com.

More colors and accessories

Beyond these Designer Collections, we’re adding even more options to add a unique flair to your Sense and Versa 3 smartwatch style. First, Fitbit Sense is now available in sage grey/silver stainless steel, for a neutral, relaxed look for $299.95.

And available August 25:

• Sage grey is also joining our accessory collection as an infinity band, so anyone can bring this color to their wrist for $29.95. 

• For those looking for comfort and convenience, we’re introducing hook & loop bands. These supersoft, plush bands will be available in charcoal and coastal blue for $34.95. 

• We’re also introducing two vegan leather band options in sand dollar and seaglass for a refined, polished look for $49.95. 

• Plus, we’re adding even more soft, breathable and durable silicone to our sport band lineup in blush/desert bloom and frost white/lunar white for $34.95 each.

Want to learn more about Designer Collections for Fitbit? Discover additional details and showcase your unique style by purchasing Designer Collection items, other accessories, and new Fitbit Sense in sage grey.