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A closer look at Lunar New Year traditions

According to the Chinese zodiac, this upcoming year will mark the Year of the Ox, an animal that represents strength, hard work and resilience in Chinese culture. And search interest for “year of the ox meaning” has increased by +2,900% ahead of Lunar New Year celebrations. 

Today, we celebrate the beginning of the Year of the Ox with our annual Lunar New Year Google Doodles across a number of countries. The Doodles aim to honor local traditions and look forward to prosperity in the year ahead. The artwork below depicts the ox of the zodiac next to a spirited lion dance, which is often symbolic of power and wisdom when performed during cultural and religious festivals. And if you are looking for more festive ways to celebrate, search for “Lunar New Year” on Google. You may discover a special surprise.

Google Doodle for Lunar New Year 2021

Lunar New Year marks the first day of the lunar calendar, which starts on the first new moon of the year. Lunar New Year is celebrated in many different forms in places  all over the world, including China, Vietnam, Singapore, Hong Kong, Taiwan, Philippines, Thailand, Indonesia, Malaysia and South Korea. 

Despite regional differences, there are many Lunar New Year traditions that are similar throughout many Eastern and Southeast Asian communities. Across borders, Lunar New Year is a holiday rooted in themes of togetherness and reunion. Every year across Eastern Asia and parts of Southeast Asia, the arrival of Lunar New Year triggers what Chinese culture calls “Chunyun,” a mass migration of people heading home to celebrate with their families. Traditionally, people clean their homes to sweep away ill fortune and to welcome good luck as families gather to enjoy a shared feast. To start off the new year, there are often fireworks and lion dancing parades, and children receive money in red envelopes as they pay homage to elders and deities. 

However, this year, will likely be spent apart from family due to the COVID-19 pandemic. Search interest in "có được về quê ăn tết không" (can you go back to your hometown for Tet holiday) spiked +4,350% before the holiday in Vietnam. This Lunar New Year, we are forced to reimagine what togetherness looks like while we are physically separated.
An illustration of an ox, red envelopes and Chinese food to illustrate Lunar New Year.

Google commissioned artist Rose Wong to illustrate how the Lunar New Year evokes memories of family, community and ritual. 

Every Lunar New Year, different communities have traditions that bring families together, such as eating longevity noodles in China or rice cakes in Vietnam. Ahead of the holiday, search interest for "年 夜飯 菜色" (new year’s eve dinner dishes) spiked +1,550% in Hong Kong. Traditions around food create a sense of commonality, a togetherness, among people from a similar cultural lineage. That’s why this year, we talked to Wilson Tang of Nom Wah Tea Parlor in New York about some of his family’s traditions and some of the difficulties he’s faced with running a restaurant in the last year. He emphasized the importance of keeping these traditions around for generations to come.

An illustrated version of Nom Wah Tea Parlor featuring Google's logo in the window.

In a time when small businesses are still struggling to return to pre-pandemic levels of operation, we encourage you to join in celebrating and supporting local businesses near you this Lunar New Year. 

“From noodles, which signify long life, to dumplings that symbolize gold nuggets, there's a lot of old traditions that are often lost because we live in a new country,” Wilson Tang says. “Now it's extra important to me, because I have children of my own, to make sure we keep these traditions alive for the future.”

Still Dreaming: A tribute to Dr. Martin Luther King, Jr.

Today, we celebrate the legacy of Dr. Martin Luther King, Jr. through reflecting on our history and volunteering our time to help our communities. At Google, we see his enormous contributions and his impact on the fight for equality as reflected in Americans’ search interests. He’s the most-searched civil rights movement leader to date, and search interest for his “I Have a Dream” speech spikes in the U.S. every January, the month of his birthday. 

This year, in honor of Dr. King, we invite you to visit "Still Dreaming," a miniature gallery created by Tammie Knight, designer and owner of Small Matters Miniatures, with photography from Google Arts & Culture archives curated by mixed-media artist Adrian Octavius Walker.

The gallery takes viewers on a journey through Martin Luther King Jr.’s legacy. It features rare photos of him taken throughout his lifetime, and you can explore the gallery thanks to footage taken by Nathaniel King. 

"Dr. King was determined to fulfill his dream of one day being treated as an equal. He continuously took action in service of that dream, even when the outcome was uncertain,” Walker says. “These images capture his drive and passion that inspired others to dream of equality in the face of uncertainty, both then and now.”

The miniature gallery also features today’s annual Google Doodle, created by Pittsburgh-based guest artist Noa Denmon. With artwork depicting parallel scenes from the 1960s and modern times, the Doodle celebrates the civil rights activist who has inspired multiple generations to join in the pursuit of equality and social justice.

A Google Doodle showing half a black and white painting of a Civil Rights Movement-era speech, and a color painting of a modern-day protest mural.

Since 2004, the most searched topic in the U.S. for quotations by Dr. King is "love," bringing to mind one of his most-remembered quotations, from his 1963 book, “Strength to Love:” “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that."

Head to to learn about the MLK Day of Service and to find volunteer opportunities in your area.