Announcing Authorized Buyers’ new Real-Time Bidding API

Today we are pleased to announce the release of Authorized Buyers’ Real-Time Bidding API. In addition, we are also announcing that all versions of the Ad Exchange Buyer API are now deprecated, and will sunset by the end of Q1, 2021. With the exception of the Budgets resource that is not being carried over to the new API, we recommend migrating to the Real-Time Bidding API’s equivalent resources well before the sunset to avoid interruptions to your integration. Note that this deprecation does not include the Ad Exchange Buyer II API, which will continue to be supported.

The Real-Time Bidding API currently includes resources for managing creatives and user lists, and will be expanded in Q3 to include resources for managing pretargeting. Additional updates through Q3 and Q4 will add features for managing accounts and billing information, and retrieving performance reports. We recommend reading through the migration guide—which will be updated as new features are added to the Real-Time Bidding API—to learn more about getting started with the new API.

Feel free to reach out to us via the Authorized Buyers API forums if you have questions or feedback concerning the Real-Time Bidding API.

Mark Saniscalchi, Authorized Buyers Developer Relations