AMP Project’s fast mobile pages coming to Google Search

In October, we announced the launch of the Accelerated Mobile Pages project, an open source initiative which aims to dramatically improve the performance of the mobile web. We know that on the web speed is critical and research shows that 40% of people abandon a website that takes more than 3 seconds to load.

Speed is something Google understands at its core and with Google Search, our focus has always been on getting people the right answers to their questions as quickly as possible.

For the past few months we’ve been running a public experiment at to demonstrate how AMP pages work in Google search results on a mobile device. During this experiment, we’ve seen tremendous excitement and engagement from the publishing community and are excited to announce that AMP pages will be coming to search for everyone as soon as late February.

Since this is the open web, all you need to get started is to create your first AMP page.
Content you publish to your sites today will be eligible to show up in the demo now, and soon in Google search. We encourage publishers to get started today to be ready.

The AMP project is working to make the mobile web experience better for everyone, and it is thrilling to be part of this industry-wide effort to reshape how content is consumed online.

Source: Inside Search