In December and January, we added the following features to DoubleClick Search (DS):
- Forecast the performance of a bid strategy: Using historical data from an existing bid strategy, DS can estimate how the bid strategy may perform with a different target or spend amount.
You can use the forecast to gain such insights as:
- The CPA, ERS, or ROAS target you need to achieve a specific range of conversions. If you know how many conversions you want to achieve per week, you can see which target you're likely to need.
- How the bid strategy is likely to perform with a specific amount of weekly spend.
- The trade-offs between cost and conversion volume as you adjust your CPA, ERS, or ROAS targets.
- Copy campaigns to AdWords, Bing Ads, and Yahoo! JAPAN engine accounts: If you need to manage the same campaigns on multiple engine accounts, instead of manually creating the campaigns in each account you can copy an existing AdWords account. If you make additions or changes to one of the campaigns, you can copy the additions and some of the changes into the other accounts. Learn more.
We also updated the following features:
- Create and apply sitelinks by uploading a bulksheet: You can now use the same bulksheet to create and edit sitelinks and add them to campaigns and ad groups. Before this update, you needed to create sitelinks in one bulksheet and apply them to campaigns and ad groups in a second bulksheet. Learn more.
- URL templates no longer encode URL parameters: If you use a redirect URL to pass tracking data to an additional tracking system, the additional system may require you to HTML-encode your landing page URLs. Instead of adding this redirect URL to each keyword's landing page, you can use a URL template to automatically apply the redirect URL and encode the landing page URLs. Previously, if you set up a URL template to encode landing page URLs, DS also encoded any URL parameters you specified in the template. DS has been updated so that it no longer encodes the URL parameters in a template. Learn more.
- Bid strategy health column: The bid strategy health column now lets you know if any bid strategies are constrained because it's been too long since offline conversions have been uploaded into DS. Learn more.
- Pause engine accounts: Agency managers can now change the status of an engine account from Active to Paused, temporarily stopping such activities as trafficking, bid optimization, and inventory management. Learn more.
Posted by the DoubleClick Search team