The United Kingdom’s 2015 General Election

Make up your own mind

In just under two weeks, millions of people in the U.K. will head to the polling stations for what could be the most unpredictable General Election in decades. With the two major parties neck-and-neck in the polls, and minor parties getting more attention than ever, the result is far from clear, and voters are increasingly searching online for information they need before they cast their ballot.

While Google doesn’t endorse any party, we want to make information more accessible and organized for voters so they can make up their own mind.

So we’ve built a number of tools to help—from finding a list of your local candidates to catching up on the latest trending election videos.

Ok Google, who’s on my ballot?

For the first time ever in Europe, you can just ask Google to discover information about your local candidates—all you need is your postcode. Ask a question like “who is on the uk ballot” or say “uk election candidates” to find out who is standing for office in your area, and click to get more detailed information on that candidate.

YouTube—a dedicated hub

During the campaign, YouTube’s Spotlight channel has provided 24/7 coverage of the UK election, making it easier to discover breaking election news, political party broadcasts and live-streamed leaders’ debates all in one place.

Channel 4 News’ Jon Snow is anchoring the channel, publishing a new video every weekday at 8am to guide viewers through the key issues, the different parties and how the electoral process works. So be sure to check back regularly!

The channel will also feature your favourite YouTube stars as they get a chance to grill the party leaders.

Keep your finger on the pulse—find out who won

On Election Day, if you use Google Now, you’ll get regular updates about the results as the votes are counted. You can also use Voice Search to ask “who won the uk election” and an easy-to-read display will keep you informed on all the latest constituencies as they report.

So use Google to stay up to date, informed—and to make up your own mind!

Posted by Verity Harding, Public Policy Manager Google UK