For many creators, YouTube is a go-to learning resource. That’s why we’ve created a series of entertaining and educational videos for the Google for Creators YouTube channel. Through interviews, hosted shows, tutorials and roundups, you’ll hear from successful creators sharing useful tips, strategies and best practices for making and monetizing content.

Here’s a little about each of our video series to help you get acquainted with the Google for Creators YouTube channel.

Creator Insights

Creator Insights taps into the expertise of successful content makers sharing their top insights and advice. Featured creators host a series of episodes, each one diving into a specific topic. Whether you’re interested in the value of evergreen content or the importance of setting boundaries to achieve work-life balance, you’ll get advice and easy-to-follow strategies to help you on your own creative journey. Recent Creator Insights contributors include lifestyle and beauty blogger Keiko Lynn, holistic wellness influencer Andi Eaton, and Black food and culture digital content makers Eden Hagos and Elle Asiedu — with many more to follow.

Creator Spotlight

Through one-on-one interviews, Creator Spotlight pulls the curtain back on interesting people creating unique online content. Learn from creators like fashion blogger Tokes of Tokes’ Take on Style about engaging your audience through live streaming; CityGirl Meets FarmBoy’s Kelly Ballard on growing an audience through Pinterest; Laughing Squid creator Scott Beale on curating viral content; and blogging expert Ryan Robinson on the ins and outs of creating online courses.

Storytime

Follow along with Storytime, a weekly video series with guides for making and sharing compelling Web Stories — Google’s tappable visual stories format. Storytime gives step-by-step tutorials on Web Stories tools and features, including layout, design and monetization, to help you become a Web Stories master.

The Creator Update

If you’re having trouble keeping up with the latest trends in the creator economy, you’re not alone. Google for Creators recently launched its weekly video series, The Creator Update, to help with just that. This hosted show shares trending topics in a bite-sized format, with a quick rundown of the latest tools, websites and people making a buzz in the creator community.

Check out all of these series by subscribing to the Google for Creators YouTube channel.

Whether you’re a fashion influencer, aspiring photographer or travel blogger, Google is committed to helping all content creators connect with their audiences. We believe that getting discovered on Google and having a presence on the open web is an important part of a creator’s success. So today, we’re introducing Google for Creators, a new home base for creators to learn, grow and get inspired.

Discover expert tips to grow and succeed

Google for Creators shows how the web can become part of your content mix. A quick quiz on the homepage provides personalized recommendations with topics most relevant to you. So if you’re just getting started, the quiz might recommend that you check out guides for finding a niche or creating a content strategy. Or if you’re a more seasoned creator, you might see recommendations for learning how to grow your audience and make more money.

Get inspired by a community of creators

Our new site reflects the guidance and inspiration we’ve been sharing on our blog and YouTube channel. This includes profiles of creators like Nakisha Wynn, who started a blog for moms and has become a full-time content creator, coach and speaker. And Nomadic Matt who, after starting his travel-focused website in 2008, has become a best-selling author and still engages with the community he built on his site.

Maximize your reach and control

Google for Creators has a comprehensive list of products and tools relevant for all parts of your journey as a creator on the web. This includes formats like Web Stories, which brings visual and engaging web content to Google surfaces. So far, we’ve seen more than 20 million Web Stories published, giving creators full control to monetize, host and share their content.

Creators like Marie Denee, founder of The Curvy Fashionista, are using Web Stories to reach the web’s broad audience and share their content in a visual-first way. We want to help other creators do the same, and Google for Creators is a great place to get started.

As a creator, it’s important to know if your content is resonating. On our new website, you can learn about Google products that help you understand your audience and grow your presence online. For example, Search Console Insights provides helpful data and insights in a dashboard so you can easily see how your content is performing. Creators are already seeing its value — since launching earlier this year, millions of websites are using Search Console Insights.

Stay connected with us

In the coming months, we’ll release much more on the site, including new guides, community programming and creator spotlights.

Sign up for our Google for Creators newsletter to hear about new content, tips and the latest Google products designed especially for creators. You can also subscribe to our YouTube channel, or follow us on Instagram or Twitter. We can’t wait to see what you build, create and publish. Email us at [email protected] or reach out to us on social to let us know what you’re working on — and what you think of Google for Creators!

Eden Hagos grew up in Windsor, Ontario, Canada in a family of East African food entrepreneurs. Her parents ran a restaurant, among other food businesses, and her grandmother sold injera (a sour fermented flatbread). When she moved to Toronto to attend university, Eden “wanted to fit in,” leaving her East African diet and traditions — such as using injera, instead of utensils, to scoop fragrantly spiced dishes — behind.

However, when Eden experienced racism from restaurant staff while dining out for her 26th birthday, her worldview changed forever. “Being denied respect because of my skin color made me ask myself why I had never considered celebrating special occasions at an African or Caribbean restaurant,” Eden recalls. “Why didn’t I cook my cultural foods? I knew then that I wanted to change the way I looked at food.”

Eden traveled the world, attending food festivals and interviewing chefs about Black food and culture. She discovered a gap in the food industry and set out to build a digital community around Black cuisine. In 2015, she launched theBLACK FOODIE website and social media accounts, bringing together chefs, restaurateurs, and other experts and influencers to celebrate what it means to beBlack in the kitchen.

The BLACK FOODIE community onInstagram and Facebook began to grow. As the content got cooking, Eden realized her audience was expanding as well. Two years after she started the community, the BLACK FOODIE team blossomed into a group of three with the addition of Elle Asiedu, Chief Brand Architect, and Kema Joseph, who supports the brand's PR strategy. The team developed BLACK FOODIE into a cross-channel brand with its website at the center — sharing recipes, stories, restaurant recommendations and food travel guides.

Today, BLACK FOODIE’s web presence brings 230,000 followers to the table and the conversation. They’ve attracted business partnerships and media attention, and hosted events such as BLACK FOODIE Week in Toronto in support of Black-owned businesses.

"There are so many content opportunities for us to tell unique stories across different platforms,” says Elle. “We want to include the different voices and perspectives of the diaspora to truly help our audience and food lovers around the world understand the diversity of Black food culture."

Community is at the heart of all BLACK FOODIE is and does. Eden and Elle sat down with us to share a few tips on how they built the BLACK FOODIE digital community.

Mix up content formats

Video is a great format for recipes, Eden says, because people want to see how the dishes are made. BLACK FOODIE shares short videos on Instagram and even shorter videos on TikTok. They post longer stories and written recipes on the BLACK FOODIE website. “People can do a deeper dive on our website,” Eden says. “Our website allows us to have a broader base to include folks who aren’t on social media. If you’re going to type a search into Google, we want to have robust content on the website so you can find us. We reformat and repackage our content so nobody gets left out.”

Stir up audience comments

It’s obvious from social media that people love to look at, post photos of, and talk about food. BLACK FOODIE has found that audiences especially engage with content related to foods from their childhood. When a Toronto-based stand-up comedian posted about craving banana bread during the pandemic, for example, BLACK FOODIE was quick to repost. Another conversation-starter was a post on the great oat milk debate, as readers chimed in on their preferences for a non-dairy alternative. “We pin fun posts where people are commenting between themselves, so it has a chat room feel,” says Eden.

Open the door to everyone

Following the global social justice protests that took place throughout summer 2020, more people are seeking out the BLACK FOODIE platform as a common meeting place. “People are more interested in finding out about the Black experience to understand what’s happening and why it’s happening,” Elle notes. “We’ve seen a spike in followers who are not part of the Black community interacting with our posts and asking and answering questions. This sense of openness underscores the opportunity for food to be a gateway for social commentary and, in a lot of ways, justice. We try to keep our content light and engaging so folks feel like they can always join in and leave having learned something new.”

Want more advice on how to build your web community? Watch Eden and Elle share “3 tips for building your digital community.” And check out more of their Creator Insights videos on the Google Web Creators YouTube channel.