Tag Archives: experiments

Campaign drafts and experiments now available in AdWords scripts

Today we’re announcing the release of campaign drafts and experiments in AdWords scripts. Drafts and experiments (also known as Trials) will allow you to prepare, test, and apply improvements to your Search and Display Network campaigns using AdWords scripts.

An experiment runs simultaneously with the original campaign, showing its ads to the percentage of traffic that you have configured. Using the experiment to understand the impact of your changes, you can apply the changes directly to the original campaign, or even establish the experiment as an independent, fully operating campaign while retaining the original.

For more information, please refer to our guide to drafts and experiments in AdWords scripts and code samples.

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.