Tag Archives: click_tracking

AdWords click measurement improvements and migration

Earlier this month, the following improvements were made available to all users:
  • Setting finalUrlSuffix at the customer, campaign, ad group, ad, and extension level in all AdWords accounts. Previously, this feature was only available in test accounts.
  • Specifying up to eight custom parameters. Previously, the maximum number of custom parameters was three.
As announced earlier this year, starting October 30, 2018, parallel tracking will be required for all AdWords accounts. With the above features in place, the AdWords API now supports all the features needed to migrate your accounts to parallel tracking, so we encourage you to get started on the migration as soon as possible. The detailed AdWords API guide and accompanying implementation checklist will walk you through the required changes.

If you have questions or need help with the migration, please email us at [email protected].

Click measurement changes in AdWords

AdWords now allows you to enable parallel tracking for all advertisers from frontend and API. People who click your ads will go directly to your landing page while their browser handles click measurement requests in the background. This helps reduce lost visits which can happen if a customer clicks on your ad but never sees your landing page because they navigate away before the redirect from your tracking URL completes.

All ads using third-party click measurement will begin using parallel tracking at a later date. However, you should start developing for compatibility as soon as possible to give yourself enough time for the migration. If you implement your own click measurement server or provide this service to your customers, refer to our newly published guide for help with implementation. If you are an advertiser who uses a third-party measurement solution, reach out to your service provider to prepare for the switch.

If you need additional support, please email us at [email protected]e.com.