Shopping Smarter Online

Every day, the Internet helps connect shoppers around the world with millions of online stores. However, many shoppers are reluctant to buy from stores they don’t know. To help people shop online with confidence, we’re introducing Google Trusted Stores and AdWords seller ratings in Australia.

If you’re a store owner, read on to learn more about the program.

Boosting shopper confidence on your website and on Google 
Google Trusted Stores is a free certification program that helps shoppers discover online retailers that consistently offer a great shopping experience. Once certified, your store is recognised with a badge that highlights that your business is highly rated by your customers, offers reliable shipping, and delivers great customer service. Google Trusted Stores also increases the confidence of your customers by offering a free purchase protection for shoppers who opt in after making a purchase at your store. The protection will cover eligible orders up to AU$1,000.

We’ve been testing the program with selected retailers since the end of last year and we have simplified the implementation for retailers. And, as part of the program, Google now collects feedback from verified customers who opt in to take a survey about their shopping experience at your store.

This customer feedback contributes to your seller rating, which represents aggregated consumer reviews from multiple sources, including independent data providers and our own Google surveys. Your seller rating shows on your Trusted Stores badge, with your ads on Google Shopping and on your AdWords text ads.

Like other ad extensions and formats, seller ratings can improve your ad performance, including clickthrough rate and Ad Rank, which can help your search ads appear higher on the search results page. Today, we’re starting to roll out seller ratings to show automatically with AdWords text ads for eligible advertisers that have a rating of 3.5 or higher. Note that all businesses, not just retailers, can show seller ratings on their search ads.

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Example of Google Trusted Stores badge on website and the information shoppers see when they click on it 

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Example of the badge and seller ratings on Google Shopping 

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Example of seller ratings on AdWords text ads 

Easy and free to get started 
The Google Trusted Stores Program and seller ratings are free and easy to set up, making them ideal for any merchant, large or small, that is interested in boosting shopper confidence. SurfStitch, THE ICONIC, and Styletread are some of the stores that already benefit from being Google Trusted Stores. If you’re interested in participating in the Google Trusted Stores Program, apply here. To learn more about seller ratings, including eligibility criteria and how to manage when they appear with your ads, please visit the AdWords Help Center.

Posted by Michaela Feller, Product Manager, Google Shopping and Luke Swartz, Product Manager, AdWords