|Launching the new Roland Berger Internet report|
Given this finding, it is unsurprising that French companies sense the opportunity: some 57% interviewed put digital transformation as one of their medium term strategic priorities. Unfortunately, actions do not follow these intentions. Only 36% of French companies have a formal digital strategy and French corporate Internet engagement lags far behind French consumer use. While nearly six in 10 French people shopped online in 2013, only one French company in 10 sold online.
If more French companies embarked on the digital journey, Berger argues they would not only improve their performance - they also would please workers. Employees of the most digitally mature companies feel at least 50 percent more involved and happier in their professional life than those of the least matures ones. In a country famed for its quality of life, this is indeed an impressive finding!