Meet the 2018 Creators for Change Global Ambassadors

Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in 2016, spotlights inspirational creators who use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 26 million fans.

The 2018 class features 31 new creators as well as 16 creators from last year’s program (those returning are distinguished with a *):

As part of our $5M investment in this program, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. They’ll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.

We’re also joining forces with social change agency Love Frankie to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June - November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.

Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms. There are many more incredible ideas in the works -- we can’t wait to share more from these inspiring YouTube role models soon.

To the creators who are joining us as 2018 Ambassadors: thank you. We’re humbled to be working with you on sharing your messages of hope and tolerance.

-- Posted by Juniper Downs, Head of YouTube Public Policy

More about Australia’s very own L-FRESH The LION and Sarah Stone 
2018 Creators for Change Ambassador, L-FRESH The LION 


This is the second time L-FRESH The LION, a hip hop artist from South West Sydney, has joined the Creators for Change program. Known for his music that is grounded in thought-provoking lyricism and providing social commentary from the perspective of an Australian born to migrant parents from Punjab, India, he premiered the music video RACI$T / OUR WORLD at New York’s Tribeca TV Festival as part of YouTube's Creators For Change last year.

“For me, YouTube's Creators For Change program is a proactive approach to bringing communities together and challenging some of the most confronting issues of our time. It empowers creators such as myself to tackle these issues head on by using our strengths to discuss them with our audiences. That means a lot to me, to have support from a powerhouse like YouTube to have these conversations,” said L-FRESH The LION.

After taking out a spot in the top six on The Voice Australia in 2017, Melbourne based singer/songwriter Sarah Stone is proving this is just the beginning as she joins the program for the first time this year. As a young music lover, she found her path to YouTube through cover songs and shortly after, began to teach herself how to play, record and publish her own music.
2018 Creators for Change Ambassador, Sarah Stone 


Sarah is passionate about making meaningful and impactful content that has the ability to invoke change and inspire through an empowering message.

“I truly believe we have become desensitised to a lot of the content we see due to the sheer volume we consume daily making it harder for us as individuals to empathise with each other. The fact that we are able to use our devices not only as a barricade to protect us from projecting hate speech and intolerance but also in some ways, to remove us from a sense of reality is really terrifying as people forget the real life implications they are having with their online behaviour,” said Sarah Stone.