On the new platform, anybody, anywhere can discover hundreds of digital displays, stories, pictures, videos, and historical documents about Italian craftsmanship. Many of Italy’s most famous culinary and handcraft products are represented, from Parmigiano Reggiano cheese and Prosciutto di San Daniele ham to Murano glass and Montappone Hats. Little-known gems also can be uncovered such as Vercelli accordions and Ascoli Piceno lace.
|Discover Montappone Hats|
Online interest is growing in Italian “cultural” products. Google searches in these categories grew by 12 percent last year; fashion is the most searched category, followed by tourism and food. Even so, Made in Italy producers still lag with their digital activities: only 34 percent of Italian SMEs have their own website and only 13 percent use it to do e-commerce.
Media partner Gruppo Editoriale L'Espresso, excited about the economic potential of the internet, dedicated an entire section to the project, focusing on examples of successful Italian entrepreneurs going digital. Savor this new digital platform - and encourage more and more Italian purveyors of the sweet life to benefit from the Internet.