Google Ads API v10 RMF Update

Effective with Google Ads API version 10, we updated the Required Minimum Functionality (RMF) to use the Google Ads API. This is to reflect the evolution of the Google Ads platform, including the upgrade of Smart Shopping and Local Campaigns to Performance Max. We also published the requirements for Standard Shopping, Hotel-only and App Promotion-only tools.

There is a new product specific RMF for Smart Campaigns. This is not a requirement for all tools, only those that implement Smart Campaigns. If you use Smart Campaigns, this defines the minimum set of features that are required.

The minimum set of features for Performance Max campaigns are now available.

These changes will affect the following tools:
  • Shopping-only, Smart Shopping-only API tools
  • Special purpose tools that offer campaign creation or management functionality
These changes will not affect full-service, Hotel-only, App Promotion-only or reporting-only tools.

For precise details, see the updated Google Ads API Required Minimum Functionality.

Requirements for the AdWords API remain unchanged.

Standard Shopping Campaigns
With the release of Google Ads API v9, we simplified RMF requirements for Full-service tools. We are now making the same changes to Standard Shopping Campaigns.

The following features are still required but simplified or reduced in scope:
Item Number Functionality Change
C.190 Create ad group Optional: ability to create multiple ad groups
C.525 Add first (root) product partition This is a required step for creating a shopping campaign and it is done automatically. It is not separately invoked by the merchant. A new campaign should have a root partition otherwise it would not serve.
M.10 Edit campaign settings Only settings required at creation time would be required at change time (e.g. NetworkSettings would not be required to edit, since C.50 is no longer a requirement).
R.10 Customer Optional if only implementing one campaign.

The following features are no longer required. Developers may continue to use these features (unless already sunset), but they are no longer required in order to maintain compliance with the Terms & Conditions of using the Google Ads API. All these features, unless already sunset, are considered optional.

Item Number Functionality
C.14 Set mobile platform bid adjustment
C.15 Set tablet and desktop platform bid adjustments
C.21 Enable distance targeting
C.25 Set geo bid adjustment
C.50 Opt in/out of networks
C.90 Set bidding option: Manual CPC
C.95 Set bidding option: Enhanced CPC
C.101 Set bidding option: Maximize clicks (Portfolio)
C.140 Set delivery method
C.191 Set ad group max CPC bid
C.192 Set ad group max CPA
C.193 Set ad group target ROAS
C.320 Account-level tracking template
C.321 Campaign-level tracking template
C.325 Campaign-level custom parameters
C.326 Ad group-level custom parameters
C.328 Account-level final URL suffix
C.329 Campaign-level final URL suffix
C.700 Create ad group/campaign criterion that targets/excludes user list
C.710 Set userlist targeting bid adjustment for search network campaigns and ad groups
M.15 Edit mobile, tablet, and desktop platform bid adjustments
M.20 Edit ad group settings (all ad group-related required settings in Creation Functionality)
M.25 Edit geo bid adjustment
M.101 Edit bidding option: Maximize clicks (Standard)
M.120 Pause / enable / remove ad group
M.180 Edit product partition max CPC*
M.320 Manage all tracking templates in creation functionality
M.325 Manage all custom parameters in creation functionality
M.328 Manage all final URL suffixes in creation functionality
M.700 Edit ad group/campaign criterion that targets/excludes user list
M.710 Edit userlist targeting bid adjustment for search network campaigns and ad groups
R.30 Ad Group
R.80 Geographic View
R.150 Campaign Audience View
Ad Group Audience View

For more information
If you have questions specific to RMF, please contact the Google Ads API Compliance team at https://services.google.com/fb/forms/apicontact/.

If you have any questions or need additional help with the API, contact us via the forum.