Research suggests digitally engaged SMBs are more likely to be growing, accessing new markets and hiring staff, which is great news for the local community and national economy.
Today's Digital Garage event - supported by the NSW Business Chamber, Australian Chamber of Commerce and Industry, Leichhardt and Annandale Business Chamber, and Balmain Rozelle Chamber of Commerce - brought together the local business community, along with local Member of Parliament, Anthony Albanese; Google Australia Managing Director, Jason Pellegrino; and Vice-President of the Balmain Rozelle Chamber, Kate Moriarty.
Member for Grayndler, Hon. Anthony Albanese MP spoke to local businesses about the importance of gaining new digital skills.
“The inner west is home to many great businesses of all sizes. And these business owners are creative - they are responsive to technological change and are determined to succeed,” Mr Albanese said.
“With higher internet uptake in our area than any place in Australia, online presence and accessibility is crucial for our businesses.
“Today’s workshop encourages local business owners and leaders to not only continue to adapt, but also to come together and talk about how we can make the most of digital opportunities.”
Some great small businesses owners also shared their experiences of using digital tools - including local marriage celebrant, Stephen Lee, owner of Stephen Lee Celebrancy who uses Google My Business and YouTube to connect with new customers and Deepak Munsami, owner of The Tattoo Movement who uses digital advertising to reach clients online.
At Google, we think all Australians should have the opportunity to gain digital skills and we want to make that as easy as possible. That’s why we launched The Digital Garage: a free online training platform to help small businesses make the most of the web.
The Digital Garage will be hitting the road in coming weeks, visiting more locations around New South Wales - check out our events page to find out more.