Starting on September 20, 2023, we’ve started rolling out a backend improvement on Google Ads dynamic ad targets reporting to include criteria that were removed and then added back as negative.

Before this change, report queries for web page criteria (that is, queries against the webpage_view resource) requesting historical data did not include criteria that were removed and then added back as negative.

This resulted in unexpected values in reports for the time frame when these criteria were accruing metrics (that is, when they were targeted and had negative = false), because the metrics they accrued in this time period were not returned in report query results.

The change only affects cases where a positive criterion was removed and added back as negative: all other criteria will return the same values they did before this change.

After this change is released, criteria metrics will take into account removed criteria and criteria that were re-added as negative.

Required actions

You don’t need to change anything in your GAQL queries; however, be aware that you may notice differences in criteria reporting after this change due to the correct values being reported.

If you have any questions or concerns, please don't hesitate to contact us via the forum.

 - Mattia Tommasone, Google Ads API Team