Category Archives: Politics & Elections Blog

Trends, tools and news from the Google Politics and Elections team

YouTube creators interview President Obama following his final State of the Union

"We're going to have 21st century fireside chats where I'll speak directly to the American people in a way that I think will enhance democracy and strengthen our government." -Senator Barack Obama, November 15, 2007

Tomorrow evening, President Obama will deliver his final State of the Union address to Congress, which will broadcast live on YouTube. Then, as he has every year after the speech, he’ll turn to YouTube and Google to take questions from Americans about the issues that matter to them.

This Friday, January 15, Destin SandlinIngrid Nilsen, and Adande Thorne—three popular YouTube creators—will travel to Washington, D.C. to host a live YouTube Interview with President Obama. They’ll join the President in the East Room of the White House, asking a selection of questions that are top of mind for them and their fans. You can watch the whole thing on the White House YouTube channel—and if you have a question for the President, suggest it by using the hashtag #YouTubeAsksObama on social media.

Announcing the YouTube Interview with President Obama

The interview will stream live on the White House YouTube channel on Friday, January 15 at 2:15 p.m. EST. And don’t forget to tune in on January 12 at 9 p.m. EST to watch the State of the Union address live, as well as the Republican response, live on YouTube.

Throughout his time in office, President Obama has used technology to open up the doors (all 412 of them) to the White House—from posting behind-the-scenes photos of life in the West Wing to uploading a weekly address on the most pressing topics facing the nation. We’re excited to have played a role in this process with our seven YouTube Interviews, tackling issues big and small, poignantand personal. We look forward to helping future presidents connect with Americans in compelling ways. 

YouTube creators interview President Obama following his final State of the Union

"We're going to have 21st century fireside chats where I'll speak directly to the American people in a way that I think will enhance democracy and strengthen our government." -Senator Barack Obama, November 15, 2007

Tomorrow evening, President Obama will deliver his final State of the Union address to Congress, which will broadcast live on YouTube. Then, as he has every year after the speech, he’ll turn to YouTube and Google to take questions from Americans about the issues that matter to them.

This Friday, January 15, Destin SandlinIngrid Nilsen, and Adande Thorne—three popular YouTube creators—will travel to Washington, D.C. to host a live YouTube Interview with President Obama. They’ll join the President in the East Room of the White House, asking a selection of questions that are top of mind for them and their fans. You can watch the whole thing on the White House YouTube channel—and if you have a question for the President, suggest it by using the hashtag #YouTubeAsksObama on social media.

Announcing the YouTube Interview with President Obama

The interview will stream live on the White House YouTube channel on Friday, January 15 at 2:15 p.m. EST. And don’t forget to tune in on January 12 at 9 p.m. EST to watch the State of the Union address live, as well as the Republican response, live on YouTube.

Throughout his time in office, President Obama has used technology to open up the doors (all 412 of them) to the White House—from posting behind-the-scenes photos of life in the West Wing to uploading a weekly address on the most pressing topics facing the nation. We’re excited to have played a role in this process with our seven YouTube Interviews, tackling issues big and small, poignant and personal. We look forward to helping future presidents connect with Americans in compelling ways. 

YouTube and NBC News present Democratic primary debate in South Carolina

From presidential candidates launching their campaigns, to YouTube creators discussing issues that matter to their communities, to light-hearted moments along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.

Now you can watch the candidates debate on YouTube, too.

Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the NBC News YouTube channel.

With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.

Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the NBC News YouTube channel January 17 to kick off the election year.

YouTube and NBC News present Democratic primary debate in South Carolina

From presidential candidates launching their campaigns, to YouTube creators discussing issues that matter to their communities, to light-hearted moments along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.

Now you can watch the candidates debate on YouTube, too.

Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the NBC News YouTube channel.

With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.

Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the NBC News YouTube channel January 17 to kick off the election year.

YouTube and NBC News present Democratic primary debate in South Carolina

From presidential candidates launching their campaigns, to YouTube creators discussing issues that matter to their communities, to light-hearted moments along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.

Now you can watch the candidates debate on YouTube, too.

Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the NBC News YouTube channel.

With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.

Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the NBC News YouTube channel January 17 to kick off the election year.

YouTube and NBC News present Democratic primary debate in South Carolina

From presidential candidates launching their campaigns, to YouTube creators discussing issues that matter to their communities, to light-hearted moments along the campaign trail, you’ve already been following the 2016 U.S. election from multiple angles on YouTube.

Now you can watch the candidates debate on YouTube, too.

Next month, we’ll join together with NBC News to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast—with the action live streamed on YouTube. The NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, will take place on Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the NBC News YouTube channel.

With so many YouTube fans following this election closely, of course there will be an opportunity for you to get involved. Along with Google Trends data, the debate will feature questions from the YouTube community. Look out for more information on how you can engage in the coming weeks.

Since 2005 you’ve made YouTube a home for global politics, and today you watch more than 5 million hours of news on YouTube every day. Over the course of 2016, you’ll be able to find all of the major election moments unfold on YouTube—tune in to the NBC News YouTube channel January 17 to kick off the election year.

Win the Moments that Win Elections

Elections are decided over time, in countless moments that invite campaigns to inform, inspire, and persuade voters. The more of those moments you win, the better your chances of winning on Election Day.
With digital media, campaigns have greater opportunity than ever to influence these voter moments. We get immediate, relevant answers about candidate’s stances from Google search. We can easily watch and share a candidate’s YouTube announcement video or debate clip. When we see the right message at the right moment - and on the right screen - we can be inspired to donate to a campaign. Though the Election is nearly a year away, opportunities to influence voters start now. In July - September of this year, there were 650M views of political content on YouTube.

Today, we’re releasing a new website to help campaigns of all sizes — from mayoral to presidential — understand how to influence these voter moments.


homepage.jpg


The site features a campaign playbook for five stages of a political campaign:
1 - Establish: setting up your campaign presence online
2 - Build: growing your base through fundraising and email list building
3 - Persuade: reaching persuadable voters with a variety of digital assets
4 - Respond: reacting to current news or offline events
5 - Mobilize: getting your supporters to the polls during voting season


mobile.jpg
On the Establish page, campaigns can learn the top mobile design principles for campaign sites


Each piece of the playbook explains which digital tools campaigns can leverage. We showcase examples of past and present campaigns doing these strategies well. On the site, we also put together a Solutions guide that walks through Google tools campaigns can use, from video and search ads to Google Analytics and Google Consumer Surveys.
solutions.jpg
On the Solutions page, we break down all of Google’s tools for campaigns


We’re excited to see how campaigns and candidates will use digital tools in reaching potential voters. As campaigns innovate on digital in the next year, we plan to update this site with new research and examples, so stay tuned!

Posted by Coco Pannell, Google Politics & Elections Ads Team

Planning Election Day with Google in 4 Easy Steps

Cross-posted from the Google Canada Blog

Here’s a timely phrase that’s on the mind of a lot of Canadians this year: how to vote?



This election day, Google has the answer to this important question and a whole lot more! From the ballot box to watching live results, here’s what you need to know to participate in your democracy on October 19th.

Step 1: Make sure you know how and where to vote—and who’s on your ballot!
  

For the first time ever in Canada, simple searches for [how do i vote], [register to vote] and [my election candidates] will confirm what you need to bring to the polls, and will show you who is running in your riding on Monday.



Step 2: Pledge to Vote

You’ve found all the information you need for Monday, but have you pledged to vote yet? Visit our interactive tool and make your pledge to vote today. And don’t forget to challenge your friends and remind them how important it is to head to the polls!



Go to CBCNews.ca/pledge and share why you are turning out to vote.

Step 3: Track the results

After the polls close on Monday, you can track all the real-time election results by searching [election results]. If you use Google Now, you’ll get updates on the winners straight from the app to your smartphone!



Step 4: Watch election night coverage

Tune in to the latest live news coverage from Canadian broadcasters at YouTube.com/elxn42.
Throughout the election, Canadians have turned to YouTube as a source of news, commentary and insight. We’ve tuned into YouTube to watch our leaders debate live, and for the latest election trending videos.

Starting at 5PM on October 19th, tune into the YouTube Canada Elections Hub at youtube.com/elxn42 for live election coverage from Canadians news organizations such as Global News, CBC, RadioCanada and Vice News

All set Canada? Happy Voting!

Posted by: Kate Sokolov, Program Manager, Politics & Elections Google