Category Archives: Google Webmaster Central Blog

Official news on crawling and indexing sites for the Google index

A deep dive into Search Console performance data filtering and limits

Google Search performance data is the most widely used data in Search Console. This post explains in detail the data available and how Google processes it, including privacy filtering and other limitations related to serving latency, storage, and processing resources. Ever wonder how these systems work? Let's do a deep dive into them..

Refreshed guidelines for site owners

In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page "Webmaster Guidelines" and it's been with us ever since. Since then we added a lot of information to these guidelines to help site owners build the site that's right for their users who visit through Google Search. Today we're launching a refreshed, simplified version of the Webmaster Guidelines, and we're changing its name as well.

New Search Console Merchant Listings report: expanding eligibility with Product structured data

Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We're also making it easier to understand the requirements for these experiences by updating our documentation and reporting in Search Console.

New in structured data: Pros and cons

Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight in the product review snippet in Search results. Read this post for more information on when and how to provide pros and cons structured data to improve search result snippets for your pages.