Author Archives: YT Creators

Introducing YouTube Giving: New tools for charitable giving on YouTube

#LoveArmyMexico, Cards Against Humanity LIVE, Dancember, Project for Awesome, Pride Live. From live streams to community campaigns, it’s humbling to see how creators around the world use YouTube as a platform to bring together communities and champion the causes they care about. These movements remind us about what is (and has always been) so special about YouTube -- the deep and meaningful connections between creators and their fans, and the powerful impact they build together.

Today we’re sharing a first look at YouTube Giving, a suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1M nonprofits. These features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good.

Fundraisers (beta) - Use your voice for good

With this feature, YouTube creators and qualifying US-registered 501(c)(3) nonprofits can create and embed a fundraising campaign right next to their videos and live streams. Fundraisers allow fans to donate to creator-led campaigns directly on YouTube via a “Donate” button, making it easier than ever for creators and fans to raise funds for causes they care about on the platform. Creators can simply set up their campaigns, and let us take care of the logistics and payment processing.

This first beta period will be available to a limited group of creators in the US and Canada. If you’re looking to try this out today, check out this Hope for Paws Fundraiser dedicated to raising funds towards animal rescue and recovery. As part of this beta period, YouTube will also cover all transaction fees so that 100% of donations go to the nonprofit.

Community Fundraisers (beta) - Do more good together

We’re also rolling out a beta version of Community Fundraisers to a limited group of US creators and qualifying US-registered 501(c)(3) nonprofits that allows multiple creators to co-host the same fundraiser. The feature is designed so that a Community Fundraiser will appear on participating creators’ videos at the same time and reflect the collective amount of money their communities are raising together.

In time for Childhood Cancer Awareness Month in the US, St. Jude Children’s Research Hospital and 12 gaming creators with over 37 million subscribers combined are teaming up for a special edition of St. Jude PLAY LIVE on YouTube, a fundraising event using the Community Fundraisers beta feature. Check out these creators’ videos to get involved: AbdallahSmash026, Aphmau, AtomicMari, Blessious, Funhaus, IGN, ItsFunneh, JeromeASF, KreekCraft, LaurenzSide, Noahj456, and Smosh Games.

Campaign matching (beta) - Multiply your impact for good

In the coming weeks, we’ll also roll out Campaign Matching, allowing creators who organize Fundraisers and Community Fundraisers to receive matching pledges to help amplify their efforts. This beta feature will display matching pledges from other creators or brands directly within the Fundraiser to help inspire more fans to get involved and maximize impact. As with the above betas, access will roll out to additional creators in the coming weeks.

Super Chat for Good - Livestream for good

Additionally, we’re launching Super Chat for Good which enables creators to raise funds for qualifying US-registered 501(c)(3) nonprofits on live streams and Premiere videos. When an eligible creator enables Super Chat for Good, 100% of Super Chat for Good purchases will be automatically routed to a qualifying nonprofit chosen by the creator. They work like the Super Chats that you already know and love, highlighting your message in the chat stream and showing your support for your favorite creators and the causes they care about.

Our inspiration for building YouTube Giving tools has been you -- the way you use your voices to create impact on important issues, whether helping out in a crisis or championing a cause. Over the coming months, we’ll listen to your feedback on these beta features and continue to expand access to more creators. We can’t wait to see how you’ll use these tools to create even more impact with your YouTube channels!

Erin Turner, Product Manager for YouTube Giving, recently watched Model Halima Aden Returns to the Refugee Camp She was Born In | Teen Vogue

Mid-year Update on Our Five Creator Priorities for 2018

Dear YouTube Creators,

It’s hard to believe we’re already halfway through 2018. With 1.9 billion logged-in users coming to YouTube each month, our community continues to grow. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an internet connection. While mobile is one of the most popular ways fans enjoy content, more and more people are using their living room screens to watch their favorite creators. On average, users now watch over 180 million hours of YouTube on TV screens every day.  

While the future is full of opportunity, it is not without challenges. One of the ways we make YouTube better is through testing and iterations, but we understand that sudden changes related to experiments are difficult to manage. So, in order to minimize the disruption for you, we will make our best effort to communicate with you as these tests approach and we’ll use your feedback to make the features better in the long run. 

And now, here is an update on my five key priorities for 2018:

1. Transparency and Communication

We continue to prioritize communicating more with creators. We made a conscious effort to respond on social media, and we answered 600% more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30% in the past few months. We’ve also built a new feature than enables us to deliver relevant information in YouTube Studio, formerly Creator Studio.  In February, we began testing a new dashboard with a small group of creators, and we recently rolled out it out to all creators on the platform. The dashboard, which launched for all English channels and will soon be available in an additional 76 languages in the next two weeks, now gives you platform updates and news along with performance about your latest videos in one easy-to-find place.

Last year, I started my own channel with the goal of communicating more with creators and saw first-hand some of the challenges and opportunities of sharing my voice through video. Today, I’m posting a new video, along with this blog, updating you on the five key annual priorities. Additionally, Creator Insider, an unofficial channel started by YouTube employees, continues to offer weekly updates, responds to concerns, such as notifications, and provides a more behind-the-scenes look at some of our product launches. And most recently, we combined our Creator Academy and YouTube Creators channels, so that you can find both inspiration and education in one place: YouTube Creators.

2. Supporting your success

This year at VidCon we shared some exciting new products designed to grow and strengthen our communities and give you more ways to earn revenue in addition to ads, including:

  • Channel Memberships - Viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months.

  • Merch - We’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This is available to all eligible U.S.-based channels with over 10,000 subscribers, with expanded merchandising partners and availability for creators coming soon.

  • Famebit - Acquired by Google in 2016, FameBit has been helping brands tap into YouTube's audience by using creator's authentic voices to develop unique branded content at scale. Over half of channels that used Famebit in the first three months of 2018 doubled their YouTube revenue. In the coming months, we’ll be launching a feature that will allow users to easily shop for products, apps or tickets directly from the creator watch page.

In addition to new products, we continue to invest in YouTube Originals as another way to help creators earn more revenue. Well over two-thirds of our Originals star YouTubers both in front of and behind the camera, and since we launched Originals three years ago, we’ve seen their success have a ripple effect on creators. Some creators have seen as much as a 20 percent increase in channel viewership after their Original has launched.

Finally, one of my biggest priorities is to show advertisers the incredible opportunities on YouTube to tap into engaged communities and extend their reach.  We’ve been working hard on brand safety and meeting with the biggest brands in the world to share your incredible stories and the progress we’re making together. The results have been positive, and I continue to make this a priority.

3. Giving people more ways to engage

One of the greatest strengths of the platform is enabling two-way conversations between creators and fans and fans to fans. We’ve been working hard to build out the different ways to enable interactions on YouTube and seeing results. Our overall interactions, such as likes, comments and chats, grew by more than 60% year over year. 

Our Community Tab continues to be a one-stop shop for growing and engaging with fans. Visible across the platform, these posts let you move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. Every day, over sixty million users click into or engage with Community posts.

Livestreaming continues to be an area of growth for creators, with watchtime of livestreams increasing by 10X over the last three years. At VidCon, we launched Premieres to help creators take advantage of the popularity of live tools, such as Super Chat and scheduling, by allowing them to debut pre-recorded videos as a live moment on YouTube.

We’re also seeing more creators use Stories, a simple way of posting videos without editing or post-production, to engage with their fans as well. We have some key improvements coming soon and later this year, we will expand stories to all eligible creators with more than ten thousand subscribers.

4. Tightening and enforcing our policies

Earlier this year, we released the first YouTube Community Guidelines Enforcement Report and we’ll be updating this regularly with new data. We just released the newest update in late June, which you can read here.

We also announced our new Copyright Match tool, which uses the matching power of Content ID to help creators find copies of your content when it’s been uploaded by other channels. This will be offered to all creators, including those who are not part of a multi-channel network (MCN). We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide.

5. Learning and education

Education is one of the greatest benefits of YouTube. Everyday, people watch learning-related content over a billion times and they’re using it to develop new skills and encourage their passions. I’m proud to announce a new initiative, YouTube Learning, through which we’re providing grants and promotion to support education focused creator content, expert organizations and learners. We're also expanding our learning content team efforts and have a newly dedicated product and engineering team working on building out features for learning on YouTube. Our hope is to support those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn.

Looking forward

As our devices have become an increasingly important part of our lives, we want to support digital wellbeing. When we rolled out the YouTube Kids app, we included a timer that parents could use to limit the time their children spent in the app. We have since realized that a timer could also be helpful for adults. So, within the broader YouTube app, we’ve launched a feature that sends users a reminder to take a break. We’ve also added an option for users to get a single digest notification once per day from YouTube rather than at the moment notifications, and we enabled users to configure their notifications so that they happen within specific timeframes.

As we head into the second half of the year, I look forward to continuing to work with you to create communities and engage with people using video. You are building the next generation of media companies, and I’m humbled by the amazing work you do every day.

Susan Wojcicki
CEO of YouTube

Helping creators protect their content

We know how frustrating it is when your content is uploaded to other channels without your permission and how time consuming it can be to manually search for these re-uploads. We currently provide a number of ways for copyright owners to protect their work, but we’ve heard from creators that we should do more and we agree.

Today we are excited to announce the new Copyright Match tool, which is designed to find re-uploads of your content on other channels. Here’s how it works: after you upload a video, YouTube will scan other videos uploaded to YouTube to see if any of them are the same or very similar. When there is a match, it will appear in the “matches” tab in the tool and you can decide what to do next.

We’ve been testing this tool with creators for nearly a year to make it safe and effective for the whole community. Thank you for all the feedback you provided. It helped us build a product that will help a lot of creators.

Here’s what you need to know:

  • It's important that you’re the first person to upload your video to YouTube. The time of upload is how we determine who should be shown matches.
  • This tool is intended to find full re-uploads. If you find a clip of your content that you’d like removed, you can always report it via the copyright webform.
  • Once the tool has found a match, you can choose either to do nothing, to get in touch with the other creator, or request that YouTube remove the video. When you request removal you can do so with or without a 7-day delay to allow the uploader to correct the issue themselves. Takedown requests will be reviewed to make sure they comply with YouTube’s copyright policies.
  • Before taking action, we ask that you carefully evaluate each match to confirm that you own the rights to the matched content and ensure that you believe it infringes on your copyright. You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content. You should also consider whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse.
  • You might be wondering: Isn’t this Content ID? No. The Copyright Match Tool does use similar matching technology used by Content ID, but the Copyright Match Tool is a unique tool designed especially for YouTube creators who have problems with unauthorized re-uploads.

Next week, we’ll start rolling this tool out to creators with more than 100k subscribers. As this is a powerful feature, we will monitor usage closely and will continue to expand over the coming months with the long-term goal of making it available to every creator in the YouTube Partner program.

Thank you for helping to keep YouTube a platform which inspires vibrant creativity and respects and protects creative rights. Learn more about Copyright on YouTube.

Posted by Fabio Magagna, Product Manager for the Copyright Match Tool

Vidcon 2018: helping creators earn more money and build stronger communities

Cross-posted from the Official YouTube Blog

I just stepped off the stage at VidCon, a conference created from scratch by Hank and John Green in 2010 that brings together fans, creators, and industry leaders to celebrate the power of online video. I talked about how over the last 13 years, YouTube has grown from an ambitious idea into a worldwide movement built on free expression and the power of openness.

With more than 1.9 billion logged-in users who come to YouTube every month and localized versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an internet connection.

YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs. Not only to thrive on YouTube, but to continue to develop the video platform of the future.

The next big steps for creator monetization

YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth. The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 45 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.

We’ve been working on new tools that not only help creators better engage with their fans, they also enable them to make money while doing it. This is an idea that really began last year with Super Chat, a product that allows fans to purchase messages that stand out within a live chat. We’ve seen tremendous success with Super Chat and have since expanded to Ticketing, Merchandise, Channel Memberships and more. We’re also bringing creators and brands together to form unique marketing partnerships via FameBit.

Channel Memberships

With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships. We’ve seen a lot of creators find success with this new business model. So, we’ll soon be expanding this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. We hope to bring it to even more creators in the coming months.

Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And traveling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.


Merchandise has been a part of many creators’ businesses for a long time. We want to make it easier for more creators to sell merch directly from their channel. So we’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, we’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and we plan to bring even more merchandising partners and creators in soon.

Just take a look at Joshua Slice’s merchandise shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.

Introducing Premieres

The engagement between fans and creators is at the heart of YouTube. We’re working on new ways to help creators strengthen those unique bonds. Livestreams have brought the YouTube community together during the biggest music, science, and gaming events. We’ve also built a Community Tab that allows creators to move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. And we’ve started experimenting with our take on Stories, but designed specifically for YouTube creators—coming to all eligible creators with more than 10,000 subscribers later this year.

Today, we’re introducing a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.

Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy Sanchez and Ari Fitz, with more Premieres coming from JacksFilmsCorridor DigitalInanna Sarkis, and Jackson Bird soon.

YouTube creators are the heartbeat of our platform. That’s why we’re committed to building products that empower and support the creator community. We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

Neal Mohan, Chief Product Officer, recently watched "Lucas the Spider - Plush Introduction"

An Update on Our 2018 Priorities

Dear YouTube Creators,

At the beginning of the year, I wrote a letter to you outlining five key priorities for YouTube in 2018. Among those priorities was to communicate more frequently with all of you, and in that spirit, I plan to share updates with the creator community every quarter.

As you can imagine, the last two weeks have been incredibly difficult for the people who work at YouTube, myself included. As challenging as the experience has been for our YouTube family, the outpouring of support and kindness from creators has bolstered our spirits and reminded us why this work is so important.

We know the last year has not been easy for many of you. But we’re committed to listening and using your feedback to help YouTube thrive. Our community continues to grow at a healthy, responsible rate. Over the last year, channels earning five figures annually grew more than 35 percent, while channels earning six figures annually grew more than 40 percent. While we’re proud of this progress, I know we have more work to do.

1. Transparency and Communication
At the beginning of the year, we committed to communicate more with all of you through social media. This year, we increased our replies 600 percent and improved our reply rate by 75 percent to tweets addressed across our official handles: @TeamYouTube, @YTCreators, and @YouTube. We've also more than doubled the number of creators receiving personalized update emails. We’re communicating in unofficial ways too, like Creator Insider, an employee-run channel that offers behind-the-scenes information about things we are working on.

The YouTube leadership team has also made it a priority to connect with YouTube audiences across the globe. At SXSW, Lyor Cohen, Global Head of Music, delivered a speech about his life serving artists and the role YouTube plays for them today and in the future. Robert Kyncl, our Chief Business Officer, sat down with Casey Neistat and later took questions from YouTube Creator Noor Stars. This is just the beginning.

2. Supporting your success
When it comes to creators, supporting your growth and success is incredibly important to me and my entire team. In February, we made the tough decision to set a new eligibility criteria to monetize on YouTube. While we know some creators found this change frustrating, it strengthened advertiser confidence, making monetization and the broader community on YouTube stronger for creators building their business on the platform. For those who have not yet met the new threshold, keep creating and building your audience. We have resources to help you learn and grow. We’ve also heard from you that delays in the application process are frustrating. We are working to make this faster.

We know that it’s frustrating when the monetization icon changes back-and-forth between green and yellow. In February, we released an update to our systems to improve overall accuracy and significantly decrease icon flip-flopping by 90 percent. Hopefully, many of you have already noticed this. On our side, we’re seeing that the volume of monetization appeals is down 50 percent as a result.

Many of you have said you’re willing to provide more feedback on what’s in your video if it meant you didn’t have to worry about false-positives in our monetization system. This month, we’re launching a pilot with a small set of creators to test a new video upload flow that will ask creators to provide specific information about what’s in their video as it relates to our advertiser-friendly guidelines. In an ideal world, we’ll eventually get to a state where creators across the platform are able to accurately represent what’s in their videos so that their insights, combined with those of our algorithmic classifiers and human reviewers, will make the monetization process much smoother with fewer false positive demonetizations.

Creators have also told us they want more alternatives to make money beyond ads. We recently began testing sponsorships with a limited set of creators. This lets fans set up recurring sponsorships that can help fund their favorite creators. Many sponsored creators saw substantial increases in their overall YouTube revenue, so we plan to expand this to many more creators in the coming months.

3. Giving people more ways to engage
We know that engaging with your fans is important, so we’re working on new tools to encourage the conversation.
  1. We expanded Community to many more creators, and we’ve been fine tuning how and to whom posts are distributed across your Home and Subscribers feed. We’ve greatly improved ranking and targeting to make sure we are showing the right posts to the right users at the right time.
  2. We updated live streaming features to make it easier to go live and interact with your fans. We added live chat replays, automatic captions and location tags, and we expanded Super Chats to include an IFTTT (If This, Then That) function.
  3. We also launched YouTube Go in over 140 countries. This is a version of the YouTube app built for the next billion users and designed for people in places with poor Internet connectivity or expensive cellular data.
4. Tightening and enforcing our policies
One of the biggest challenges we face is balancing the freedom of expression with our responsibility as a community. We value the incredible diversity of voices on our platform and want to focus our policy changes on where we believe there can be real harm. In February, we announced new steps, beyond our existing strikes system, that we may take in the rare event that one creator’s actions risk harming the entire community. Our goal is to strengthen the community, and we hope to rarely use these new steps.

We’ve heard great creator feedback on how we can address abuse on the platform, especially when it comes to comments and spam. Through new comment moderation tools, we’ve given creators the power to review comments before they’re public. We’ve seen more than a 75 percent drop in comment flags on the channels that have enabled it, and we’re soon planning to expand this to 10 languages. We’ve done the same for live chat, allowing creators to hold inappropriate live chat messages for review in all languages.

5. Learning and education
YouTube is an incredible force for good, particularly when it comes to education. This month, we saw the power of learning on YouTube through the hashtag #YouTubeTaughtMe. For instance, a dad in New York said he used YouTube to both bake a cake and study for his paramedic exams while a number of creators tweeted that YouTube helped them to feel more comfortable being their true selves.

Finally, we’re working to make sure that our free educational resources, including the Creator Academy, are focused on the topics of most interest to you. We launched a Creator Academy Master Class about creator burnout, and we're hosting a talk at VidCon on ways creators can maintain well-being. We’re also working on other courses for early summer to encourage wellness.

Looking forward
Every day I am inspired by the power of the YouTube community--and your support over the last two weeks has reinforced that. Our entire team is committed to your success and your input informs every step we take. Please continue to let us know what we can do better.

Susan Wojcicki

YouTube Space Dubai: A new home for creators in the Middle East and North Africa

Creators are the heartbeat of YouTube. They make it the platform where more than one billion people around the world come to laugh, learn, and think. Over the past few years we watched as Arabic content on YouTube evolved to span hundreds of channels followed by millions of people. This transformation was spearheaded by a diverse and growing community made up of creators from almost every corner in the Middle East and North Africa region.

Today, I am proud to announce that this community now has a new home in the YouTube Space at Dubai Studio City, a facility dedicated to them and all their production needs.

Lowi SahiMaha JaafarNoor Naem, and Omar Farouq during a panel moderated by Head of YouTube Partnerships in MENA Diana Baddar
One of the things we’re proudest of at YouTube is that this is a platform where experiments are born. Some fail to take off, and some move on to position themselves to be part of popular culture such Saudi wives making hilarious sketches about everyday life or powerful social experiments that tell important stories. This appetite to experiment with new formats of storytelling and narratives is something we want to support, and the Space is our way of celebrating this creativity.

The Spaces program is designed to have something to offer all creators. Channels just starting out on YouTube with more than 1,000 subscribers will be welcome to sit in on workshops and events we will be holding at the Space. Creators that passed the 10,000 subscriber mark will be able to book the Space’s studios and production equipment.

The common area at YouTube Space Dubai
YouTube Space Dubai is the 10th Space in the world after London, Tokyo, Los Angeles, New York, Mumbai, Toronto, Paris, Berlin, and Sao Paulo. Since the first Space opened in 2012, we’ve had more than 400,000 people visit us to attend events, workshops, or to make their videos.

The Space comes at an important time for the Arab world as it experiences an increase in the number of channels uploading from MENA countries by 160% in the past three years. Today, there are over 30,000 channels with more than 10,000 subscribers.

Another big indicator of how far we’ve come is the fact that there are now more than 200 channels in MENA that crossed the million subscriber mark, with 1 in every 4 creator channel being female-led. Five years ago, MENA had less than five million-subscriber channels, and we’re just beginning to scratch the surface.

Over the next couple of months, slots will be limited while we work with creators to study the needs of the local community to best provide the programmes and tools and ensure we provide the best support we can to our visitors. Creators will be able to book their production slots by early June.

To all the creators out there, start thinking of what your next video is going to be about. You might just shoot it at the YouTube Space at Dubai Studio City where we look forward to welcoming you and your ideas.

Posted by Dana Baddar, YouTube Space Dubai Manager.

Making It Easier to Go Live

Today we're making it easier to go live and interact with your community from your computer and phone.

First, if you’ve ever tried to set up a live stream from your computer using an encoder, you know there can be a few steps involved. Today, we’re making the process as easy as a couple of clicks. Just head over to or click on “Go live” in the YouTube header to start your stream. You don’t need any additional streaming software or extra set up.

Creators who tested early versions have been using it for live beauty tutorials, fan updates and product reviews. This feature is available on Chrome today, and we’ll be expanding to more browsers soon.

We also want to make streaming from your phone just as easy too. In the coming months, you’ll be able to start a live stream directly from the camera app in select devices from Asus, LG, Motorola, Nokia and Samsung. Our goal is to bring this feature to even more device manufacturers throughout the year through the new YouTube Mobile Live deep link.

So whether you want to hold a mini concert, teach snowboarding or celebrate a milestone with fans, these tools will make it easier to share and interact with your community live. Check out the YouTube Live channel to discover the latest streams and get inspired by other live creators.

Vadim Lavrusik, Live Video Product Manager, recently watched "Jazz Piano Chords with Good Voice Leading."

YouTube Studio: Better Insights, New Metrics & Faster Access to News

One of the most important tools for creators is the Creator Studio: the hub where you upload videos, manage your channel, and grow your community. In June of last year we announced a new beta version, renamed YouTube Studio. Hundreds of thousands of creators have been using the beta and providing invaluable feedback, which we've been implementing to make YouTube Studio a more efficient, empowering and enjoyable tool for you. Over the coming weeks, we’ll begin to make YouTube Studio the default experience for many creators (but will still give you the option to go back to Creator Studio Classic if you want to).

YouTube Studio’s most anticipated features include three new metrics that will give you better understanding of how your videos perform, and an all new Dashboard that shows you personalized news and information for your channel.

New ways for creators to understand their reach on YouTube

Moving forward, you’ll see three new metrics in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. These new metrics are rolling out to a small group of creators today and will be available to everyone in YouTube Studio within a few weeks. A couple of weeks after that they will be available in Creator Studio Classic.


An Impression is counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view.

It’s important to note that the impression metric only reflects impressions generated by your thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section. This help center article describes in detail what is and isn’t included in the impressions metric.

Impressions click-through rate

We’re also adding Impressions click-through rate, which shows you the percentage of your impressions on YouTube that turned into views. Different factors affect your click-through rate. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos. For more best practices, we recommend you read this help center article.

Unique viewers

Unique viewers shows the estimated number of different people who watch your videos over a period of time. Whether they watch on desktop, mobile phone or watched more than one of your videos, that person will count as one unique viewer.
You can use this data to compare your audience size to your subscriber base, and identify videos that helped reach a wider audience. This information can also help guide your content strategy, and showcase your true reach when discussing brand deals and sponsorships.

We encourage you to check out our Creator Insider VideoCreator Academy lesson and help center articles for additional tips on how to use these metrics.

Introducing the YouTube Studio Dashboard

You’ve asked us for a “one stop shop” for data, insights and news so you don't have to spend time searching for it. The new dashboard will now provide a snapshot of your latest upload, personalized recommendations, and instant access to news.

What you'll see:
  • Video Snapshot: You'll get a snapshot of how your newest video is performing compared to your previous uploads over the same time period. Previously, you had to pull this data from multiple sources and calculate it on your own.
  • Personalized Recommendations: Here we'll surface Creator Academy content based on the specific needs of your channel. In the future we’ll also help you understand why certain videos perform better than others so you can adapt your plans for future videos.
  • News: You shouldn’t have to search for the news; it should come to you. With this feature, you’ll get the latest updates from across YouTube so you can easily stay up to speed on everything that affects the creator community.
The Dashboard will roll out to all channels over the next couple of weeks and we’ll continue to add more content based on your feedback. We're dedicated to making YouTube one of the best places for creators and hope these new features help make that possible.

Posted by Assaf Reifer, Product Manager for YouTube Analytics and Ezequiel Baril, Product Manager for YouTube Studio.

Updates to YouTube Live Streaming

Cross-posted from the YouTube blog.

Together, we've experienced the biggest music, sports, science, culture and gaming events unfold live on YouTube. Now we’re introducing more ways to watch live videos and interact with your community in real time.

Catching up on the latest

Live chat plays a key role in creating connections between creators and their community. Today we are starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.

Making live streams more accessible

We launched automatic captions back in 2009, and since then, we’ve auto-captioned a staggering 1 billion videos. We’re now bringing English automatic captions to live streams.

When professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people. With our live automatic speech recognition (LASR) technology, you’ll get captions with error rates and latency approaching industry standards. We'll roll this out in the coming weeks, and will continue to improve accuracy and latency of automatic captions.

More fun features for live streamers

Creators can now add a location tag to their mobile live streams and video uploads and share all their favorite hot spots with viewers. You can explore other videos with the same location tag by simply clicking on it. You can also use the location filter on the search results page to find other videos from a specific spot.

Last year, we introduced a way for Super Chats to trigger real life events. Now creators can set this up for their channels using IFTTT (If This, Then That). Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat. Super Chat is already available on desktop and Android devices, with support for iOS devices rolling out starting today.

With live streams, you’ve found more intimate and spontaneous ways to share your thoughts, lives, and creativity. Take these features for a spin and show us your world!

Kurt Wilms, Live Video Product Lead, recently watched "Falcon Heavy Test Flight."

Preventing Harm to the Broader YouTube Community

Recently, we faced situations where the egregious actions of a handful of YouTubers harmed the reputation of the broader creator community among advertisers, the media industry and most importantly, the general public. In light of this behavior—and our commitment to tighten our policies and communicate them more quickly and transparently—we’re introducing new consequences to apply in the rare event when one creator’s actions harm the entire community.

When one creator does something particularly blatant—like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers—it can cause lasting damage to the community, including viewers, creators and the outside world. That damage can have real-world consequences not only to users, but also to other creators, leading to missed creative opportunities, lost revenue and serious harm to your livelihoods. That’s why it’s critical to ensure that the actions of a few don’t impact the 99.9 percent of you who use your channels to connect with your fans or build thriving businesses.

We’ve long had a set of Community Guidelines that act as rules of the road for what creators can share on our platform and a set of Ad-Friendly Guidelines for what they can monetize. We also have a system of strikes we use to enforce those guidelines which can ultimately result in a channel’s termination. But in very rare instances, we need a broader set of tools at our disposal that can be used more quickly and effectively than the current system of guidelines and strikes.

Today, we’re outlining additional steps we may take beyond our current strike systems when channels upload videos that result in widespread harm to our community of creators, viewers and advertisers.
  1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.
  2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
  3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.

In the past, we felt our responses to some of these situations were slow and didn’t always address our broader community’s concerns. Our ultimate goal here is to streamline our response so we can make better, faster decisions and communicate them clearly.

We believe strongly in the freedom of expression and we know that the overwhelming majority of you follow the guidelines and understand that you’re part of a large, influential, and interconnected community. But we also know that we have a responsibility to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations. We expect to issue these new consequences only in a rare handful of egregious cases, but hope they will help us prevent the actions of a few from harming the broader community.

Ariel Bardin, Vice President of Product Management at YouTube