Author Archives: YouTube

Introducing a fresh new look for YouTube on desktop and tablets

Starting today, we’re bringing you the new YouTube homepage — a design that brings more features to the viewing experience on Home to help you find the next great video to watch. The updated design will begin rolling out today across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon. Here’s what you can expect to see:

More easily find the next great video to watch


This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.

When browsing on Home, you’ll also see channel icons below each video making it easier to recognize your favorite creators and content you love.



Customize what to watch next with your queue


You’ve told us you want a better way to queue up the next video to watch, so we’re introducing the option to add to queue on desktop. You can select a handful of videos to watch next without interrupting the video you’re currently watching. Videos in your queue won't save after you've closed your browser, but you can always save videos to your permanent "Watch Later" playlist, too.


Remove suggestions from channels you don’t want to watch


We launched a feature on mobile earlier this year to make it even simpler for you to tell us to stop suggesting videos from a particular channel, and today we’re bringing this to desktop. Just select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.” After that, you should no longer see videos from that channel suggested to you on the YouTube homepage. You may still be able to find these videos if you search for them, or visit the channel page or Trending tab.


Coming soon: select topics to refine your Homepage and Up Next videos


Earlier this year, we added a new feature to the YouTube Android app that lets you select your favorite topics and customize your Home feed with related videos. We’ll be releasing it on desktop and tablets soon!

We’ve been experimenting with this updated design for a few months and — based on your input — have made dozens of improvements to the layout, most notably adjusting the thumbnail sizes and showing more videos on larger screens. We’re excited to roll this out to everyone, and we hope you’ll find the updated design and new features helpful as you navigate the incredible breadth of content available on YouTube.

Posted by Essam El-Dardiry, Senior Product Manager

Source: YouTube Blog


YouTube Announces First-Ever ‘Cash Fest’ Event in Nashville on November 10 Celebrating Release of YouTube Originals Documentary ‘The Gift: The Journey of Johnny Cash’

‘Cash Fest’ to Celebrate the Music of the Legendary Johnny Cash with Charity Concert Featuring Performances from Little Big Town, Perry & Etty Farrell, Matt Shultz Of Cage The Elephant, Elle King, Midland, Judah & The Lion, Cam, Grace Potter and More. Tickets on Sale Today!


In celebration of the November 11 premiere of the YouTube Originals documentary, "The Gift: The Journey of Johnny Cash," The Johnny Cash Trust and The Best Fest, in partnership with YouTube, are bringing fans the first-ever Cash Fest, an unprecedented charity concert in Nashville honoring the music of the legendary Johnny Cash. The revue-style show, taking place November 10 at the War Memorial Auditorium, will feature an all-star lineup performing their favorite Johnny Cash songsincluding Drew & Ellie Holcomb, Devin Dawson, John Oates, Lucie Silvas, Wilder Woods, and more. Tickets for the event are available now: http://bit.ly/cashfest. Proceeds from ticket sales will benefit MusiCares®, helping musicians with critical assistance in times of need.
In addition to the stellar Cash Fest lineup of all-stars, the event will also feature an incredible house band of seasoned musicians that have shared the stage with some of music’s most celebrated artists. Johnny Cash fans in the audience will also get a sneak peek of the documentary, with clips playing throughout the evening ahead of its YouTube debut.

The Gift: The Journey of Johnny Cash (TRAILER), created with the full cooperation of the Cash estate and rich in recently discovered archival materials, brings Cash the man out from behind the legend. Taking the remarkable Folsom Prison recording as a central motif and featuring interviews with family and celebrated collaborators, the 90-minute documentary from Emmy Award-winning director Thom Zimny (Elvis Presley: The Searcher, Springsteen on Broadway) explores the artistic victories, the personal tragedies, the struggles with addiction, and the spiritual pursuits that colored Johnny Cash's life. The documentary will be available for free on YouTube Originals on November 11.

"The Gift: The Journey of Johnny Cash" is directed by Thom Zimny and produced by Thom Zimny, Glen Zipper, Sean Stuart and Jillian Apfelbaum. Frank Marshall, Ryan Suffern, Jeff Pollack, John Carter Cash, Josh Matas, Dan Friedkin, Bradley Thomas, Ryan Friedkin and Jasmine Daghighian serve as executive producers. The documentary is an Imperative Entertainment and Kennedy/Marshall production in association with Sutter Road Picture Company and The John R Cash Trust. The original composition for this project was composed and performed by Mike McCready. The documentary originally made its debut in March at the SXSW Film Festival and also screened recently at the 50th Annual Nashville Film Festival and the Telluride Film Festival as part of the event’s Backlot Series. "The Gift: The Journey Of Johnny Cash: Original Score Music From A Film By Thom Zimny," will be released in November by Legacy Recordings, a division of Sony Music Entertainment.

To purchase tickets to Cash Fest, please visit http://bit.ly/cashfest. All ticket net proceeds will benefit MusiCares. For event details, please visit https://www.wmarocks.com/event/cash-fest/. Follow @youtubemusic on social for additional behind-the-scenes event captures.

Source: YouTube Blog


Queen and YouTube Present Three New Fan Music Videos for ‘You Are the Champions’ Campaign

More Than 10,000 Fans From Over 120 Countries Helped Create New Fan Music Videos for Queen’s Iconic Songs: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”
In celebration of “Bohemian Rhapsody” becoming the the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band's loyal fans from around the world to help create brand-new, user generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations: including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”
A true celebration of the band’s unique connection with their fans around the world, the videos show the band represented by multiple generations from every continent. To celebrate the launch of the videos, Queen’s Roger Taylor said, “Glad you could all join us. Welcome.”
Brian May said, “It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”
More below about the new fan-created music videos!
Don't Stop Me Now”: Polly Bennett, the choreographer who worked with Rami Malek for the film Bohemian Rhapsody, created a unique dance for fans to learn and film for this classic Queen song. More than 1,800 videos were submitted from individuals, groups, ballerinas, ice skaters and a few Freddie Mercury impersonators as well. The final video resulted in a choreographed performance with fans from all over the world dancing together as one.
Bohemian Rhapsody”: Musicians and singers from around the globe were asked to submit footage of themselves performing the song and more than 5,400 from 110 countries answered the call, including harpists, classical musicians, a bassoonist and even a group of xylophonists! The result is a layering of performances from fans all over the world, playing and singing in unison to recreate the iconic track.
A Kind Of Magic”: Visual artists submitted individual artwork in the medium of their choosing to depict the lyrics and melody of this iconic song. 2,773 artists from 92 countries submitted for the video, and the end result is a visual symphony of fan art that pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers, and more. Check out the final videos, along with Queen’s catalog of classics on Queen’s official YouTube channel.

Source: YouTube Blog


YouTube Music App now preinstalled on Android 10 devices

YouTube Music is your personal guide through the complete world of music—whether it’s a hot new song, hard to find gem, or an unmissable music video. Music fans on Android phones can now easily unlock the magic of YouTube Music, which will come installed on all new devices launching with Android 10 (and Android 9), including the Pixel series.
Music listeners on Android devices are now just a few taps away from streaming their go-to tracks and discovering new music. From the gym, to the car, to work—it’s all here, right in your back pocket. Discover official songs, albums and playlists, music videos, remixes, live performances, hard-to-find music, and more. Whatever your mood, we’ve got you covered.
Once you’ve started your new device, just look for the YouTube Music icon and start listening! And if you don’t have Android 10 yet, don’t stress—simply visit the Play Store to get the app.
In addition to YouTube Music, Android 10 brings new features like suggested actions in Smart Reply, improved Digital Wellbeing tools, Dark theme, and much more. Google Play Music listeners with new Android 10 devices can continue to enjoy Google Play Music by downloading it from the Play Store and logging in to their accounts.
Brandon Bilinski, Product Manager - YouTube Music
Brandon recently listened to The Man Who Married a Robot / Love Theme by The 1975.

Source: YouTube Blog


Appeal of Conscience Foundation Remarks

The following speech was delivered last night by Susan Wojcicki at the Appeal of Conscience Foundation Awards Dinner. Founded in 1965, the Appeal of Conscience Foundation is an interfaith coalition of business and religious leaders that works to promote religious freedom and human rights throughout the world.



It’s an honor to be here tonight.

You’ve helped create a more peaceful world, and your work to bring diverse voices together is particularly important to me.

I have a deep appreciation for interfaith discussions, since I saw them around the kitchen table in my childhood. My mother came from a religious Jewish family and my father came from a Polish Catholic family. And as a result, I grew up learning to accept and appreciate so many different points of view.

For more than 50 years, the Appeal of Conscience Foundation has promoted mutual understanding.

At YouTube, we haven’t been around quite as longjust 14 years, to be exact. But we have a similar mission. We’re enabling understanding through digital dialogue, and we’re bringing people together with shared interests in virtual communities.

I was lucky I was one of the few people in the world to see online videos when this medium started. The first video I saw was of some purple puppets singing in a foreign language. I wasn’t sure what to think. When it ended there was a long pause because none of us knew what to think. And then my kids shouted, “Play it again!”

As more videos came online there were wacky and funny videos, but also many videos of people talking directly to the camera sharing something important about their livesa passion, a funny moment or a hard day.

It was immediately clear to me that people wanted to share their stories with others. But what surprised me even more is that so many other people wanted to hear these stories. From the very beginning, I could see that YouTube was a place for coming together in new ways and sharing our humanity.

Today, two billion people come to YouTube every month. Their reasons are differentsome want to connect with others around a shared passion like woodworking or see the latest in fashion. Others want to watch the hottest music video, learn a foreign language, listen to religious sermons of all faiths, or perfect a job skill.

For the first time in history, with a phone and an internet connection, everyone can access a global video library and anyone can post videos and find a global audience. We call the people who publish videos “creators.”

There are more than 500 hours of video uploaded to YouTube every minute by creators.

Collectively, creators have generated the world’s largest video library of How To contentfrom how to play an instrument to how to fix an appliance. And they’ve created new mediums like vlogging, gaming and music mashups.

But we know that with this scale comes responsibility. That’s why responsibility is my number one priority.

Before I talk further about our important work on this front, I’d like to share a few examples of how online spaces foster dialogue and help build mutual understanding.

When I watched my first YouTube video, I could never have imagined that someday a teenager named Claire Wineland would start a YouTube channel out of her bedroom in California to cope with the complications of living with cystic fibrosis.

Claire saw the way we treat illness in our society, and she wanted something different. Claire passed away last year, but she leaves behind a legacy of videos to help us understand how to support someone who is struggling with serious medical issues.

When I watched my first YouTube video, I never could have imagined that someday Jenny Doan, a mother of seven in Missouri, would create a business out of quilt making by posting How To Quilt videos on YouTube.

Ten years after her son first encouraged her to post a tutorial, her channel has helped to transform her town into what they now call "the Disneyland of quilting"creating jobs and drawing thousands of tourists every month who share a passion for quilting.

Every day, there are many more stories like these unfolding on YouTube.

And that’s why I’m so focused on our responsibility. It’s critical that we get this right.

Our responsibility efforts are focused on the 4 Rs:


  • Our first RRemove. We’re removing content that violates our policies as quickly as possible. In the last quarter alone, we removed 9 million videos, the majority of which were first flagged by machines and removed before even getting a single view.



  • Second, Raise: we raise up authoritative voices in searches and recommendations for news and information,



  • Third, Reduce: we’re reducing recommendations of the content that brushes up against our policies,



  • And finally, Reward. We set an even higher bar for videos on YouTube that make money on our site.


We’re working hard to implement all of the four Rs in a way that’s both fair and transparent for all our users and creators.

That’s why we’re continuing to invest in cutting-edge machine learning technology and why we’ve dedicated more than 10,000 people across Google to take on problematic videos.

These are historic times. Never before have we had the opportunity for so many around the globe to connect online, express their points of view, and create virtual communities, all under the same roof.

Having a digital town square where the world can come together and discuss everything has created some challenges…but it has also created extraordinary opportunities.

It’s these opportunities that inspire me every day. As we take on these complicated and unprecedented issues of responsibility at scale, I think about the decisions of today through the lens of the future. What will the critics say when they write their commentaries about this unique period of time?

I want to be sure that we’re on the right side of history, providing a blueprint for open platforms to protect but also empower the next generation of storytellers.

Thank you to the Appeal of Conscience Foundation for your efforts, and for encouraging all of us to make the world a better place.

Source: YouTube Blog


Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy

From “American Bandstand” to “TRL,” every generation naturally finds its own barometer to measure the hottest songs and artists of the moment. For this generation, it’s YouTube. There is simply no better current measure of the world’s music listening than YouTube. Every day, we strive to showcase and celebrate the hottest artists, songs and music videos from around the world.

Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos that are eligible for 24-hour record debuts on YouTube.

YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform. In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.

Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honor and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour record debuts.

Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones. Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut. The changes will not impact YouTube’s existing 24-hour record debut holders.

Staying true to YouTube’s overall mission of giving everyone a voice and showing them the world, we want to celebrate all artist achievements on YouTube as determined by their global fans. It’s the artists and fans that have made YouTube the best and most accurate measure of the world's listening tastes, and we intend on keeping it that way.

Additional information on how YouTube Music Charts are calculated can be found here and additional details about YouTube Views and ads can be found here.

Source: YouTube Blog


Welcome to YouTube.com/Fashion!

Exciting day for fashion fans: Today, we’re launching YouTube.com/Fashion, a single destination for style content on YouTube. My team likes to call this new hub “slash fashion” and it’ll feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.




When I joined YouTube a little more than a year ago, I immediately saw the platform’s insatiable desire for more fashion and beauty! And the data backs it up: From 2014 to 2018, the number of Fashion & Beauty channels on YouTube has grown over 6x, generating billions of views in the last year alone.

My response? Give the people what they want! The aim for /Fashion is to create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty. My hope is that anyone looking for all things style will now have a place to come and be inspired by what they see.


Here’s what to expect:

Style content from your favorite YouTube creators


Creators are, and always will be, the heartbeat of our platform and /Fashion is no exception. We’ll have a featured section dedicated to creators where you can get ready with Camila Coelho, join Jenn Im for a Fendi fashion show in Rome, watch Ingrid Nilsen attend the CFDA Awards with Chanel, and comment on style challenges from Safiya Nygaard. Looking for the latest in beauty? Check out our ‘Beauty Today’ section where you can find content from gurus such as Jackie Aina and Huda Beauty.

Industry collaborations


One of the most thrilling parts of the new Fashion & Beauty department has been to foster collaborations between fashion brands and our creators. Look no further than Louis Vuitton, who teamed up with Emma Chamberlain and the Dolan Twins; and Dior, who invited Wengie, the Merrell Twins, Dulceida and Juanpa Zurita to their shows in the past 12 months to create fabulous fashion content. We’ve also helped established creators welcome new fashion professionals onto the platform, like when RuPaul’s Drag Race winner (and fledging YouTube creator) Violet Chachki teamed up with Gigi Gorgeous for a makeup makeover.

Straight from the Runway


Just in time for the kickoff of September Fashion Month, we’ll be livestreaming the latest collections straight from the runway, including Ralph Lauren, Michael Kors, Dior and more. We’ll also take you behind-the-scenes with “Stories of Style,” giving you an inside look into the industry with content from fashion favorites, such as Alexander Wang, Rosie Huntington-Whiteley and Alexa Chung. (PS. While I have you, check out this vlog comedian Pete Davidson did of walking the Wang runway this summer.)

Industry access


We’re also excited to bring new voices onto YouTube from across the industry, including fashion professionals, publishers and brands. One of our breakouts has been ‘Being Naomi,’ Naomi Campbell’s new channel that covers everything from her preflight routine to her emotional return to the Valentino runway. Go behind-the-scenes with LOVE Magazine and British Vogue for fresh takes on industry icons and join Gucci for their ‘Second Summer of Love’ collaboration with Frieze.

Our goal is to make YouTube.com/Fashion a diverse and inclusive place, filled with the latest fashion and beauty trends, content and more. We’ll be working over the coming months to bring more international voices to the page and to localize for global markets. We can’t wait for you to explore our new offering, get inspired by all the great content, and share your favorites with friends. Be sure to come back often, as we have a lot more to come!

Derek Blasberg, Director of YouTube Fashion and Beauty

Source: YouTube Blog


An update on kids and data protection on YouTube

Responsibility is our number one priority at YouTube, and nothing is more important than protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. From its earliest days, YouTube has been a site for people over 13, but with a boom in family content and the rise of shared devices, the likelihood of children watching without supervision has increased. We’ve been taking a hard look at areas where we can do more to address this, informed by feedback from parents, experts, and regulators, including COPPA concerns raised by the U.S. Federal Trade Commission and the New York Attorney General that we are addressing with a settlement announced today.

New data practices for children’s content on YouTube


We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example those that have an emphasis on kids characters, themes, toys, or games.


Improvements to YouTube Kids


We continue to recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. Tens of millions of people use YouTube Kids every week but we want even more parents to be aware of the app and its benefits. We’re increasing our investments in promoting YouTube Kids to parents with a campaign that will run across YouTube. We’re also continuing to improve the product. For example, we recently raised the bar for which channels can be a part of YouTube Kids, drastically reducing the number of channels on the app. And we’re bringing the YouTube Kids experience to the desktop.

Investing in family creators


We know these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we've worked to give impacted creators four months to adjust before changes take effect on YouTube. We recognize this won’t be easy for some creators and are committed to working with them through this transition and providing resources to help them better understand these changes.

We are also going to continue investing in the future of quality kids, family and educational content. We are establishing a $100 million fund, disbursed over three years, dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids globally.

Training our teams


Championing the protections we have in place for children is a shared responsibility across the company. To that end, we are introducing new, mandatory annual training for our teams about our requirements in this area.

Today’s changes will allow us to better protect kids and families on YouTube, and this is just the beginning. We'll continue working with lawmakers around the world in this area, including as the FTC seeks comments on COPPA. And in the coming months, we’ll share details on how we’re rethinking our overall approach to kids and families, including a dedicated kids experience on YouTube. I have the privilege of working alongside parents who deeply care about protecting kids. We know how important it is to provide children, families and family creators the best experience possible on YouTube and we are committed to getting it right.

Susan Wojcicki

Source: YouTube Blog


The Four Rs of Responsibility, Part 1: Removing harmful content

Over the past several years, we’ve redoubled our efforts to live up to our responsibility while preserving the power of an open platform. Our work has been organized around four principles:




Over the next several months, we’ll provide more detail on the work supporting each of these principles. This first installment will focus on "Remove." We've been removing harmful content since YouTube started, but our investment in this work has accelerated in recent years. Below is a snapshot of our most notable improvements since 2016. Because of this ongoing work, over the last 18 months we’ve reduced views on videos that are later removed for violating our policies by 80%, and we’re continuously working to reduce this number further.1




Developing policies for a global platform


Before we do the work of removing content that violates our policies, we have to make sure the line between what we remove and what we allow is drawn in the right place — with a goal of preserving free expression, while also protecting and promoting a vibrant community. To that end, we have a dedicated policy development team that systematically reviews all of our policies to ensure that they are current, keep our community safe, and do not stifle YouTube’s openness.

After reviewing a policy, we often discover that fundamental changes aren’t needed, but still uncover areas that are vague or confusing to the community. As a result, many updates are actually clarifications to our existing guidelines. For example, earlier this year we provided more detail about when we consider a “challenge” to be too dangerous for YouTube. Since 2018, we’ve made dozens of updates to our enforcement guidelines, many of them minor clarifications but some more substantive.

For particularly complex issues, we may spend several months developing a new policy. During this time we consult outside experts and YouTube creators to understand how our current policy is falling short, and consider regional differences to make sure proposed changes can be applied fairly around the world.

Our hate speech update represented one such fundamental shift in our policies. We spent months carefully developing the policy and working with our teams to create the necessary trainings and tools required to enforce it. The policy was launched in early June, and as our teams review and remove more content in line with the new policy, our machine detection will improve in tandem. Though it can take months for us to ramp up enforcement of a new policy, the profound impact of our hate speech policy update is already evident in the data released in this quarter’s Community Guidelines Enforcement Report:



The spikes in removal numbers are in part due to the removal of older comments, videos and channels that were previously permitted. In April 2019, we announced that we are also working to update our harassment policy, including creator-on-creator harassment. We’ll share our progress on this work in the coming months.

Using machines to flag bad content


Once we’ve defined a policy, we rely on a combination of people and technology to flag content for our review teams. We sometimes use hashes (or “digital fingerprints”) to catch copies of known violative content before they are ever made available to view. For some content, like child sexual abuse images (CSAI) and terrorist recruitment videos, we contribute to shared industry databases of hashes to increase the volume of content our machines can catch at upload.

In 2017, we expanded our use of machine learning technology to help detect potentially violative content and send it for human review. Machine learning is well-suited to detect patterns, which helps us to find content similar (but not exactly the same) to other content we’ve already removed, even before it’s ever viewed. These systems are particularly effective at flagging content that often looks the same — such as spam or adult content. Machines also can help to flag hate speech and other violative content, but these categories are highly dependent on context and highlight the importance of human review to make nuanced decisions. Still, over 87% of the 9 million videos we removed in the second quarter of 2019 were first flagged by our automated systems.

We’re investing significantly in these automated detection systems, and our engineering teams continue to update and improve them month by month. For example, an update to our spam detection systems in the second quarter of 2019 lead to a more than 50% increase in the number of channels we terminated for violating our spam policies.

Removing content before it’s widely viewed


We go to great lengths to make sure content that breaks our rules isn’t widely viewed, or even viewed at all, before it’s removed. As noted above, improvements in our automated flagging systems have helped us detect and review content even before it’s flagged by our community, and consequently more than 80% of those auto-flagged videos were removed before they received a single view in the second quarter of 2019.

We also recognize that the best way to quickly remove content is to anticipate problems before they emerge. In January of 2018 we launched our Intelligence Desk, a team that monitors the news, social media and user reports in order to detect new trends surrounding inappropriate content, and works to make sure our teams are prepared to address them before they can become a larger issue.

We’re determined to continue reducing exposure to videos that violate our policies. That’s why, across Google, we’ve tasked over 10,000 people with detecting, reviewing, and removing content that violates our guidelines.



For example, the nearly 30,000 videos we removed for hate speech over the last month generated just 3% of the views that knitting videos did over the same time period.

Last week we updated our Community Guidelines Enforcement Report, a quarterly report that provides additional insight into the amount of content we remove from YouTube, why it was removed, and how it was first detected. That report demonstrates how technology deployed over the last several years has helped us to remove harmful content from YouTube more quickly than ever before. It also highlights how human expertise is still a critical component of our enforcement efforts, as we work to develop thoughtful policies, review content with care, and responsibly deploy our machine learning technology.





1 From January, 2018 - June, 2019

2 Nov 16, 2016; https://youtube.googleblog.com/2016/11/more-parental-controls-available-in.html

2 June 18, 2017; https://www.blog.google/around-the-globe/google-europe/four-steps-were-taking-today-fight-online-terror/

2 July 31, 2017; https://youtube.googleblog.com/2017/07/global-internet-forum-to-counter.html

2 Aug 1, 2017; https://youtube.googleblog.com/2017/08/an-update-on-our-commitment-to-fight.html

2 Dec 4, 2017; https://youtube.googleblog.com/2017/12/expanding-our-work-against-abuse-of-our.html

2 April 23, 2018; https://youtube.googleblog.com/2018/04/more-information-faster-removals-more.html

2 Dec 1, 2018; https://youtube.googleblog.com/2019/06/an-update-on-our-efforts-to-protect.html

2 Jan 15, 2019; https://support.google.com/youtube/thread/1063296?hl=en

2 Feb 19, 2019; https://youtube-creators.googleblog.com/2019/02/making-our-strikes-system-clear-and.html

2 Feb 28, 2019; https://youtube-creators.googleblog.com/2019/02/more-updates-on-our-actions-related-to.html

2 June 5, 2019; https://youtube.googleblog.com/2019/06/our-ongoing-work-to-tackle-hate.html

2 July 1, 2019; https://support.google.com/youtube/thread/8830320

2 Aug 21, 2019; https://support.google.com/youtube/thread/12506319?hl=en

2 Coming soon; https://youtube.googleblog.com/2019/06/taking-harder-look-at-harassment.html

Source: YouTube Blog