Author Archives: Taiwo

Telling powerful African stories through colour

Editor's note:

Ravi Naidoo, the creator of the Interactive Africa and Design Indaba, an annual three-day design conference held in Cape Town, South Africa, contributed today's post. He discusses the Colours of Africa project, which showcases the best of African craft, product, industrial design, fashion, film, animation, graphic, cuisine, music, jewellery, and architecture.


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African culture is joyful, expressive and vivid – and intrinsically linked to color – from rallying shades of liberation to evocative hues of optimism, color is embraced as an unspoken language. With a vibrant palette and gift for storytelling, as Africans, we tell powerful stories through color, and it is this unique phenomenon that led to the development of the ‘Colors of Africa’ project. This ambitious initiative shares stories from Africa by Africans.


Design Indaba collaborated with Google Arts & Culture on this brand-new, cross-continental project. In order to tell the full story of such a diverse continent, we approached 60 African creatives and asked them each to create a unique work that depicts their home country through the symbolism of color.


At the same time we asked what being African meant to them. The resulting works and thoughts offer personal insights into African lived experiences and add the ever evolving kaleidoscope that is the African continent.




The stories of each creative have been woven into a colourful tapestry which is available on Google Arts & Culture. And this bespoke, online exhibit dives into the artist’s experience of their country – as well grappling with the intricacies of identity. In addition to the exhibits, you can spin the kaleidoscope to explore and collect the colours of Africa. Experience the different countries and travel through Africa guided by the eyes of local artists.


Each work is a personal and completely unique experience of a country. Discover some of the colours of Africa below:


I invite you to discover more about each artist and artwork on the dedicated hub on Google Arts & Culture, or travel through the kaleidoscope here and share your colours with the world.







Posted by Ravi Naaido, Founder & CEO, Design Indaba, 

 
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Google Ad Grants Live In South Africa!

Today’s good news is that the Google Ad Grants programme is now live in South Africa! Google Ad Grants empower nonprofit organizations through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.co.za



Ad Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with the following conditions:

  • A daily budget set to $330 USD
  • A maximum cost-per-click (CPC) limit of $2 USD
  • Only run keyword targeted campaigns with text ads that appear on Google.com
To be eligible for the programme, organizations must:
  • Hold current and valid charity status, as determined by their country.
  • Acknowledge and agree to the application’s required certifications regarding non-discrimination and donation receipt and use.
  • Have a functioning website with substantial content.
For more details on eligibility please visit http://www.google.co.za/intl/en/grants/. If your organization meets our eligibility guidelines we encourage you to apply to join the programme today!

Posted by Elizma Nolte, Marketing Manager, Google South Africa



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Google Ad Grants arrive en Afrique du Sud

La bonne nouvelle du jour est que le programme Google Ad Grants est désormais disponible en Afrique du Sud ! Google Ad Grants donne aux organisations à but non lucratif le moyen de bénéficier de l'équivalent de 10 000 $ par mois (au maximum) en annonces AdWords, pour promouvoir leurs missions et leurs initiatives sur Google.co.za

Les bénéficiaires (les "Ad Grantees") élaborent et gèrent leurs comptes AdWords exactement comme les annonceurs payants, mais avec les conditions suivantes :
  • Un budget quotidien de 330 $ US 
  • Un coût par-clic (CPC) limité à 2 $ US
  • Campagnes ciblées par mots clés uniquement, avec le texte des annonces apparaissant sur Google.com
Pour être éligible à ce programme, les organisations doivent :
  • Avoir un statut valide d'organisme caritatif, tel que défini dans leur pays.
  • Prendre connaissance et accepter les certifications requises par l'application concernant la non-discrimination, et la collecte et l'utilisation des dons.
  • Disposer d'un site web actif avec un contenu substantiel.
Pour plus de détails sur l'éligibilité, consultez le site http://www.google.co.za/intl/en/grants/. Si votre organisation répond aux critères d'éligibilité, nous vous invitons à postuler pour adhérer au programme dès aujourd'hui !

Publié par Elizma Nolte, Responsable Marketing, Google Afrique du Sud