Author Archives: Google News Blog

A reminder about promotional and commerce journalism

Richard Gingras, Sr. Director, News & Social Products


Credibility and trust are longstanding journalistic values, and ones which we all regard as crucial attributes of a great news site. It’s difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines

Please remember that like Google search, Google News takes action against sites that violate our quality guidelines. Engagement in deceptive or promotional tactics such as those described above may result in the removal of articles, or even the entire publication, from Google News.

If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only. Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.

Updates to Google News US Edition: Larger Images, Realtime Coverage and Discussions






A new way to access quality content online

Posted by Paul McDonald, Product Manager

Whether we’re getting the latest election news, making sense of the day’s stock market activity or looking for an update on our favorite celebrities, we rely on publishers to inform and entertain us. Online publishers often fund the creation of this content through ads; sometimes they ask you to pay for content directly, by buying a subscription or purchasing a particular article.

Now, you may see a new option: the ability to access some of this content by responding to microsurveys, without having to pull out your wallet or sign in. When a site has implemented this option, you’ll see a prompt that offers you a choice between answering a market research question or completing another action specified by the publisher (such as signing up for an account or purchasing access). All responses are completely anonymous -- they aren’t tied to your identity or later used to target ads. The prompts look like this:



Publishers get paid for hosting surveys. A number of publishers, such as the The Texas Tribune, the Star Tribune and Adweek have already started running these microsurveys on their sites.

So what’s the point of these questions? From international brands to local food trucks, every business owner wants to make important decisions with their customers’ feedback in mind. That’s why we’ve created Google Consumer Surveys, a new business-facing product that makes custom market research easy. It enables companies to ask questions (the ones you'll later see on your screen) and get back quantitative results quickly, accurately and cost-effectively. Companies have already been using it to research everything from online shopping behavior (Lucky Brand Jeans) to gluten-free baking mixes (King Arthur Flour), and to assess brand awareness (Timbuk2) and inform product development (479 Popcorn). Google shares the money these companies spend with our publisher partners.




The idea behind Google Consumer Surveys is to create a model that benefits everyone. You get to keep enjoying your favorite online content, publishers have an additional option for making money from that content, and businesses have a new way of finding out what their customers want.

If you’re a publisher interested in running microsurveys on your site, let us know.

Bringing relevant news to you, regardless of language

To help bridge language barriers between you and the news of interest to you from around the world -- and to bring you more diverse perspectives on foreign events -- we’ve added a new “translate” button to the expandable story boxes in the U.S. English edition of Google News. Clicking the translate button reveals the English translation of the original headline using Google Translate. Clicking on the headline takes you to the publisher’s website where you can choose to use Google Translate to see an English version of the entire article. Headlines are labeled with their country of origin. To do this, we look for foreign articles from local sources on a relevant news topic. For example, in the case of the flood in Thailand, in addition to surfacing English articles from international press like New York Times, we might show a related article from a local source like อาร์วายที9.
At the same time, we hope readers will benefit from finding relevant news in other languages and being able to read it without knowing the language.

Google News now crawling with Googlebot



(Cross-posted on the Webmaster Central Blog)

Google News recently updated our infrastructure to crawl with Google’s primary user-agent, Googlebot. What does this mean? Very little to most publishers. Any news organizations that wish to opt out of Google News can continue to do so: Google News will still respect the robots.txt entry for Googlebot-News, our former user-agent, if it is more restrictive than the robots.txt entry for Googlebot.

Our Help Center provides detailed guidance on using the robots exclusion protocol for Google News, and publishers can contact the Google News Support Team if they have any questions, but we wanted to first clarify the following:
  • Although you’ll now only see the Googlebot user-agent in your site’s logs, no need to worry: the appearance of Googlebot instead of Googlebot-News is independent of our inclusion policies. (You can always check whether your site is included in Google News by searching with the “site:” operator. For instance, enter “site:yournewssite.com” in the search field for Google News, and if you see results then we are currently indexing your news site.)
  • Your analytics tool will still be able to differentiate user traffic coming to your website from Google Search and traffic coming from Google News, so you should see no changes there. The main difference is that you will no longer see occasional automated visits to your site from the Googlebot-news crawler.
  • If you’re currently respecting webmaster guidelines for Googlebot, you will not need to make any code changes to your site. Sites that have implemented subscriptions using a metered model or who have implemented First Click Free will not experience any changes. For sites which require registration, payment or login prior to reading any full article, Google News will only be able to crawl and index the title and snippet that you show all users who visit your page. Our Webmaster Guidelines provide additional information about “cloaking” (i.e., showing a bot a different version than what users experience). Learn more about Google News and subscription publishers in this Help Center article.
  • Rest assured, your Sitemap will still be crawled. This change does not affect how we crawl News Sitemaps. If you are a News publisher who hasn’t yet set up a News Sitemap and are interested in getting started, please follow this link.
  • For any publishers that wish to opt out of Google News and stay in Google Search, you can simply disallow Googlebot-news and allow Googlebot. For more information on how to do this, consult our Help Center.
As with any website, from time to time we need to make updates to our infrastructure. At the same time, we want to continue to provide as much control as possible to news web sites. We hope we have answered any questions you might have about this update. If you have additional questions, please check out our Help Center.

Enhancements to Google News for Android tablets and iPads



Alongside working on improving the Google News design for smartphones, we have also been looking into enhancing our offering for tablet devices. Today, we are launching a few minor enhancements to Google News for Android tablets and iPads.

We have optimized columns in the home page and section pages so that they can be more easily viewed in portrait and landscape orientations. Some of the other updates include: a conveniently placed menu on the top for navigating across sections, support of finger swiping through the multimedia strip in expanded story boxes and a more friendly edition picker.


These improvements are now available in the U.S. edition. To view these changes, just type news.google.com on the browser of your favorite tablet.