Announcing v7 of the Google Ads API

Today, we’re announcing the v7 release of the Google Ads API. To use the v7 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. For more information on breaking changes, see the migration guide.

Here are the highlights:
  • We now have new assets that are available in test accounts:
    • Callout assets
    • Structured snippet assets
    • Sitelinks assets
  • The promotion assets we’ve added are available in production and test accounts.
  • The Google Ads API now supports reporting for Apple’s SKAdNetwork. This feature allows advertisers to query how many SKAdNetwork conversions they receive from their iOS apps as well as the SKAdNetwork conversion value of those conversions.
  • Keyword Planning now supports:
    • Refining keywords using annotation data
    • Selecting a custom date range for search volume
    • Requesting aggregate metrics for generated keyword ideas and for keywords in a keyword plan
  • We’ve added ad_group_ad_label and ad_group_criterion_label labels for easier filtering and selection.
  • You can now manage bidding strategy and campaign simulations.
  • We updated our resource exceeded errors to include more detail such as what type of limit was exceeded and how many resources are allowed by that limit.
  • You can now use marginal ROI campaign budget recommendations. This recommendation suggests adjusting a campaign's budget if we predict that its ROI will go up.
See the release notes for details and for more features.

Where can I learn more?
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.