AdWords API and Scripts: Deprecation of Automatic Placements in the Placement Performance Report

Starting June 10, 2021, the Placement Performance Report for the AdWords API and Google Ads scripts will exclude automatic placements according to data retention policy changes. Afterwards, the Placement Performance Report will only contain the data for managed and excluded placements at the ad group level.

What's changing?
The schema (attributes, segments and metrics) of the Placement Performance Report will remain the same, but only the data for managed and excluded placements will be available. The data for automatic placements that have not been explicitly targeted will be removed from this report, and queries for the automatic placements data (WHERE Id = 0) from this report will return empty results.

Who will be impacted?
All developers that access the Placement Performance Report using the AdWords API or Google Ads scripts today for automatic placements reporting will be affected.

What should you do?
Before June 10, 2021, review and modify the reporting queries in your AdWords API and Google Ads scripts applications to use the Automatic Placement Performance Report instead for automatic placements reporting.

If you have any questions or need additional help, contact us through the Google Ads API and AdWords API forum or at [email protected].