Last year, we announced that you have until January 31st, 2017 to upgrade your standard text ads to expanded text ads or responsive ads. After this date, you’ll no longer be able to create new standard text ads. Existing standard text ads will continue serving alongside expanded text ads and responsive ads.
To prevent any errors when creating ads, it’s important to immediately upgrade to expanded text ads or responsive ads before January 31st, 2017. To help you get started, we’ve put together a few resources:
Nadine Sundquist, AdWords API Team
To prevent any errors when creating ads, it’s important to immediately upgrade to expanded text ads or responsive ads before January 31st, 2017. To help you get started, we’ve put together a few resources:
- Expanded text ads guide: Check out the tips section for recommended ways to upgrade, ways to measure upgrade progress, and links to additional resources. Watch the short video.
- ETA Transition Helper: An AdWords script to help upgrade standard text ads to expanded text ads in bulk. Watch the short video.
- Responsive ads guide: Use responsive ads when upgrading your standard text ads on the Google Display Network. Responsive ads adapt seamlessly across the millions of apps and websites on the GDN.
Nadine Sundquist, AdWords API Team