Category Archives: Ads Developer Blog

The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs

Share your feedback about the AdWords API and Google Ads API

Since the early days of the AdWords API, we've continually evolved the platform to help you more efficiently and creatively manage large or complex Google Ads accounts and campaigns. This year, we’ve also announced the Google Ads API Beta, which was rebuilt to stay on the edge with advancements in our advertising platform.

To learn more about what's working well, and what could be improved, we're running our annual developer feedback survey on both the AdWords API and Google Ads API. Your answers will be completely anonymous, so we hope you'll take the opportunity to leave feedback on how we can make managing campaigns even easier.


The survey should take about 15 minutes to complete, and will close on November 15, 2018. Thank you in advance for helping us continue to improve developer experience for everyone.

Changes to the URL Performance Report for YouTube video placements

What's changing?
The URL_PERFORMANCE_REPORT in the AdWords API will exclude information for YouTube video placements starting October 30, 2018, in keeping with our data retention policies. As a result, placements where the Url field has a domain of will no longer appear in the report. New and improved placement reports will be available in one of the upcoming releases of the new Google Ads API.

What you should do
Review your application and workflows and make the necessary changes to ensure that the exclusion of video placements in this report will not cause problems. Watch this blog for updates regarding new placement reports in the Google Ads API.

If you have any questions or need help, please contact us via the forum.

Announcing the 2018 Ad Manager API Workshop

We’re excited to announce our Ad Manager API Workshop on October 31, 2018. It may be Halloween, but there are no tricks, some treats, and a lot of information on how you can get more out of the Ad Manager API.

What is it?

A half-day event featuring technical talks by Google engineers and office hours with Google's Developer Relations team. Agenda with description for each of the talks is available on the registration site.

Who is the target audience?

The event is targeted toward developers who use or are interested in using the Ad Manager API. The talks will be technical, thus technical background is recommended for all attendees. This event is an opportunity for you to learn more about the API's capabilities and its newest features. This is also an opportunity for you to share feedback and influence direction by talking directly with Googlers who work on the API.

Where is it?

Google’s Chelsea Market Office
75 Ninth Avenue,
New York, NY 10011

How do I sign up?

To register, please visit registration site. Seating is limited, and after you register, we will reach back out to you to confirm your spot at the workshop.

Sunset of the Ad Manager API v201711

On Friday, November 30, 2018, in accordance with the deprecation schedule, v201711 of the Ad Manager API will be sunset. At that time, any requests made to this version will return errors.

If you’re still using this version, now is the time to upgrade to the latest release and take advantage of new functionality with Preferred Deals, forecasting, and reporting.

To upgrade, check the release notes to identify any breaking changes, grab the latest version of your client library, and update your code.

Significant changes include:

This is not an exhaustive list, so be sure to check the release notes for a list of all changes. As always, don't hesitate to reach out to us with any questions.

To be notified of future deprecations and sunsets, join the Ad Manager API Sunset Announcements group and adjust your notification settings. If you are an administrator on your network, you can now also receive notifications when an application is making requests to your network using a deprecated version, as explained in this post.

Announcing v17.0.0 of the Android Google Mobile Ads SDK

Google Mobile Ads SDK v17.0.0 for Android has just been released, and it comes with two important changes that you should be aware of:

  1. A tag is now required in AndroidManifest.xml.
  2. NativeAppInstallAd and NativeContentAd APIs are deprecated in favor of UnifiedNativeAd.

Required AndroidManifest.xml changes

Starting in version 17.0.0, if you are an AdMob publisher you are now required to add your AdMob app ID in your AndroidManifest.xml file. Once you find your AdMob app ID in the AdMob UI, add it to your manifest adding the following tag:

<!-- TODO: Replace with your real AdMob app ID -->

Failure to add this tag will result in the app crashing at app launch with a message starting with "The Google Mobile Ads SDK was initialized incorrectly."

What if I'm using Google Ad Manager instead of AdMob?

Publishers using Google Ad Manager will need to declare themselves as an Ad Manager app with a different tag to avoid the same crash:


See the getting started guide (AdMob | Ad Manager) for additional details on how to make this change.

NativeAppInstallAd and NativeContentAd APIs are deprecated

This release also officially deprecates the NativeAppInstallAd and NativeContentAd APIs in favor of the previously released UnifiedNativeAd API. The UnifiedNativeAd APIs offer a consolidated way to render any type of native ad, reducing the number of lines of code needed to integrate native ads by up to 50%.

The following example shows how to load both app install and content ads using the new unified API:

AdLoader adLoader = new AdLoader.Builder(context, "ca-app-pub-3940256099942544/2247696110")
.forUnifiedNativeAd(new UnifiedNativeAd.OnUnifiedNativeAdLoadedListener() {
public void onUnifiedNativeAdLoaded(UnifiedNativeAd unifiedNativeAd) {
// Show the ad.
adLoader.loadAd(new AdRequest.Builder().build());

Check out the native ads guide to get started with the unified API.

What else changed?

See the release notes for a full list of changes. If you have any questions about the release, please reach out to us on the Google Mobile Ads SDK developer forum.

Introducing the Improved Ad Manager API Sunset Notifications

We’ve heard your feedback regarding the current API sunset notifications, and today we’re pleased to share some upcoming improvements.

Greater User Control
Network administrators will be able to choose whether or not to receive these notifications via the Notification Settings panel in the Ad Manager UI. Check the box next to Deprecated API in use to opt-in to the notifications. Administrators will be automatically opted-in at launch.

More Meaningful Information

Our communications already include a list of applications that are using the deprecated API version. The improved email notification also shows how many requests each application made to the deprecated API. We hope this will help you prioritize which applications need to be upgraded first and expedite the API upgrade process.

UI Notifications

Alongside the email notification, you will also receive a notification card in the Ad Manager UI. Both will be sent on the second Tuesday of each month.

These updates will be rolling out to network administrators in the coming weeks and we will announce in the release notes when they’re available. As always, upcoming deprecation and sunset dates are available on the deprecation schedule page. If you have any questions or feedback, please feel free to reach out to us on the Ad Manager API forums.

Announcing v0_4 of the Google Ads API

Today we’re announcing the beta release of Google Ads API v0_4. With minor versions like this one, you’ll continue to point to v0 as your endpoint, but you will need to update your client libraries to use the new features. Here are the highlights:

  • Whitelist Removed. The whitelist has been removed for the Beta. All API users with an existing developer token in the AdWords API are now able to use the Google Ads API.
  • Billing. BillingSetupService and AccountBudgetProposalService introduce the ability to set up billing. Please note, this does not provide the ability to fully set up account budgets yet. See the release notes for details.
  • Campaigns. 
  • Change History.
    • We’ve introduced ChangeStatus, allowing you to find the current status of changed resources in your account.
    • The six supported resources are:
      • AD_GROUP
      • AD_GROUP_AD
      • CAMPAIGN
    • Search for changed resources using GoogleAdsService.Search.
  • Conversion tracking. Conversion tracking lets you measure the performance of your advertising against your business goals. The API allows you to set up and edit your conversion tracking setup. With ConversionActions, you can set up and edit the settings associated with your conversion actions supporting:
    • AD_CALL
  • Shopping. Shopping campaigns help you promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
    • This release supports the creation of standard Shopping campaigns with Shopping Product Ads. Portfolio and campaign-local bidding strategies are supported types MANUAL_CPC, ENHANCED_CPC, TARGET_SPEND, TARGET_ROAS. Product offers can be subdivided into groups using the ListingGroupInfo criterion (equivalent to Product Groups in the Google Ads user interface), which currently supports the following dimension types: Product Condition, Product Type, Listing Brand, Listing Custom Attribute (L0-4), Product Channel, Product Channel Exclusivity, Product Offer Id.
  • Video. 
    • Retrieve information about your video campaigns from GoogleAdsService.Search, which includes video-specific metrics including video views, video view rate, video quartiles, and view-through conversions.
  • Ruby client library. When upgrading your client library, please look at the ChangeLog as the require path and namespace have changed in this version.
To get started with the API, our team has put together these resources:

The updated client libraries and code examples will be published within the next 48 hours. If you have any questions or need help, please contact us via the forum.

Try AdWords & Google Ads API Web Navi

Have you ever wanted to see the AdWords API and Google Ads API services or reference pages relevant to the new Google Ads experience web page you’re browsing? Now you can easily do so by using our new Chrome extension, the AdWords & Google Ads API Web Navi!

How does it work?
The tool shows the AdWords API and Google Ads API resources (e.g., guides, service reference pages, report references) related to the web page of the new Google Ads experience you are visiting. Just choose the tab for the API of interest to view the relevant resources.

For example, in the animation below, a user has clicked on the extension’s icon while browsing the Ad groups page of the new Google Ads experience. The extension then shows some relevant resources for the AdWords API, e.g., Objects, Methods, and Services, AdGroupService, and Adgroup Performance Report. When the user clicks on the Google Ads API (Beta) tab, its resources are shown instead.

Below are the screenshots of both tabs:
The AdWords API Resources The Google Ads API Resources

Resources in each tab are divided into sections — Guides, Services, and Reports for the AdWords API, and Guides, Services, and Fields for the Google Ads API.

In each AdWords API and Google Ads API release, we will update the tool to reflect the addition, update, and deletion of resources. Note that for services, the tool always shows the latest version of the API.

If you have any questions or comments, please post on our forum or add your comments directly in the Reviews tab of the extension page.

Announcing v201809 of the AdWords API

Today we’re announcing the release of AdWords API v201809. Here are the highlights:

  • More available text in ads. Several ad types now have additional fields, and an increased character count of 90 characters for descriptions. Check out the release notes for more details.
  • Traffic split in trials. The new trafficSplitType gives you greater control over how traffic is split in your trials.
  • Conversion reporting. The new ConversionAttributionEventType field in the CAMPAIGN_PERFORMANCE_REPORT allows you to segment AllConversions and related metrics by event type (impression or interaction). In addition, the new ConversionAdjustment and ConversionAdjustmentLagBucket fields allow you to determine if conversion adjustments were applied and segment metrics by the number of days between the impression and either conversions or adjustments.

If you’re using v201802 of the AdWords API, please note that it will be sunset on January 30, 2019. We encourage you to skip v201806 and migrate straight to v201809. If you're using v201806, be aware it's now marked deprecated and will be sunset on March 26, 2019.

As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201809 migration guide. The updated client libraries and code examples will be published within the next 48 hours.

If you have any questions or need help with migration, please contact us via the forum

Structured Data Files v4.1 now available in the DoubleClick Bid Manager API

Today we're announcing the general availability of Structured Data Files (SDF) v4.1 in the DoubleClick Bid Manager API. Highlights of this release include:

  • Enhanced support for inventory source targeting
  • Renaming changes to better align SDF with the Display & Video 360 UI

All SDF users are encouraged to begin requesting v4.1 files to take advantage of these new features. To do so, simply pass 4.1 as the value of version when calling For users with workflows that are dependent on older SDF formats, details of the file format changes between versions can be found in the release notes.