Author Archives: YouTube

Trending on YouTube: Sustainable Fashion, Living and Clean Beauty

In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.

Sustainable Fashion

Many people are beginning to take a closer look at what they’re wearing these days - not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year! As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.


Justine Leconte is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on how to shop for sustainable fashion and how to build a sustainable wardrobe on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.


Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called Bestdressed.

Fun fact: She currently has the most-viewed “sustainable haul” video.

Sustainable Lifestyles

Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.


One of the creators driving this trend is Canadian Candace Hutchings and her channel the Edgy Veg. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.

Fun fact: Her video with 20 tips on how to reduce waste is the most-watched video about sustainable living last year.


Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel Shelbizleee to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.

And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.


Over 400K subscribers follow the adventures of Jinti Fell as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.

Clean Beauty

Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There's a lot to unpack given there's no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.


One creator in this space to watch is Allana Davison, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.


Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they've also inspired others to do the same. Mother and entrepreneur Krystn Keller was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e. The Soap Queen) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business, Keller Works. She now sells clean soap products in stores across her home state of Alabama and online.

Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.

Posted by Earnest Pettie who recently watched Lil Dicky - Earth (Official Music Video)

Source: YouTube Blog


YouTube to live stream Coachella Weekend 2 for the first time ever

For the first time ever, YouTube will keep the cameras rolling for Coachella Weekend 2 with the exclusive second weekend live stream of the festival! After a record-breaking Weekend 1 live stream earning over 82 million live views — an increase of over 90% compared to views in 2018 Weekend 2 will feature “Coachella Curated,” a new curated live stream of performances sponsored by Pantene & CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. YouTube is making sure no one misses out on the action, bringing all of the “can’t miss” moments from the desert to music fans all over the world through the immersive live stream available to fans wherever they are.

First-Ever Weekend 2 Coachella Curated and Yuma Tent Live Streams (April 19-21)


Coachella Curated, hosted by Jason Bentley from KCRW, along with special guests, and available to live stream on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app, will take a deep dive into the festival experience and deliver fans a slate of original content. Weekend 2’s curated live stream features select songs and performances from both weekends, artist interviews and commentary, mini-docs, animated adventures and more.

Coachella Curated trains its sights on artists from across the line-up and captures them both onstage and at home — spanning the globe to share stories from the homes of performers like Billie Eilish, Cola Boyy, Idris Elba, RÜFÜS DU SOL, Calypso Rose, Bob Moses, Mr Eazi, and Nina Kraviz. These traveling tales, filmed on six continents with festival founder Paul Tollett, offer a unique look at the international energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio, from emerging artists Little Simz and Cola Boyy to headliner performers. The multi-genre musical menu also offers chart-toppers, such as Bad Bunny, Jaden Smith, Tame Impala, Billie Eilish, and SOFI TUKKER; festival favorites Bob Moses, Mac DeMarco and RÜFÜS DU SOL; and DJ heroes Dillon Francis, and Nina Kraviz. American acts Maggie Rogers, Khruangbin and Tierra Whack add female-fronted flavors of rock, pop, hip-hop and R&B, while international acts BLACKPINK, Los Tucanes De Tijuana, Calypso Rose, Christine and the Queens, Mr Eazi and Burna Boy showcase the borderless taste and boundary-less sounds of Coachella 2019.

Weekend 2 will also tap into the energy of the Yuma Tent, Coachella’s deep desert disco, broadcasting, for the first time, full DJ sets on a second dedicated channel. The Yuma stream will feature sets by Idris Elba, Guy Gerber, Nicole Moudaber, Deep Dish, Nocturnal Sunshine, and more.

Tune in April 19 - 21 starting at 5 p.m. PDT for an all-new Coachella streaming experience on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Relive Weekend 1 Through Video On Demand Performances and Interviews


Fans can also relive some of the jaw-dropping performances from Weekend 1, the most viewed Coachella live stream ever, with performance clips hosted on the Coachella YouTube channel and in YouTube Music, featuring performances from Ariana Grande, Janelle Monae, The 1975, Kacey Musgraves and more.

Also not to be missed are Weekend 1 interviews from 19-year-old robot, Miquela who spoke with J Balvin, King Princess, and JPEGMAFIA  all of which will air during the Weekend 2 live stream. Miquela spent Weekend 1 hanging out at the YouTube Music lounge as seen here and here. Tune into @youtubemusic and @lilmiquela on social this weekend for additional coverage.

Experience Coachella Through The YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, Latin, watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over on the Coachella YouTube Music channel.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


Enjoy YouTube Music free on Google Home speakers



Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.

For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.

An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.

We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:

If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.

Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.

For additional information, check out our Help Center. And if you want to enjoy YouTube Music everywhere and anywhere, download the YouTube Music app in the Play Store or App Store.

James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy

Source: YouTube Blog


Launching a YouTube dataset of user-generated content

We are excited to launch a large-scale dataset of public user-generated content (UGC) videos uploaded to YouTube under a Creative Commons license. This dataset is intended to aid the advancement of research on video compression and quality evaluation.

We created this dataset to help baseline research efforts, as well as foster algorithmic development. We hope that this dataset will help the industry better comprehend UGC quality and tackle UGC challenges at scale.

What is UGC?


User-generated content (UGC) videos are uploaded by users and creators. These videos are not always professionally curated and could exhibit perceptual artifacts. For the purpose of this dataset, we've selected original videos with specific and perceptual quality issues, like blockiness, blur, banding, noise, jerkiness, and so on.



These videos have a wide array of categories, such as “how to” videos, technology reviews, gaming, pets, etc.

Since these videos are often captured in environments without controlled lighting, with ambient noise, or on low-end capture devices, they may end up exhibiting various video quality issues, such as camera shaking, low visibility, or jarring audio.

Before sharing these videos, creators may edit the video for aesthetics and generally compress the captured video for a faster upload (e.g. depending on the network conditions). Creators also may annotate the video or add additional overlays. The editing, annotating, and overlaying processes change the underlying video data at the pixel and/or frame levels. Additionally, any associated compression may introduce visible compression artifacts within the video such as blockiness, banding, or ringing.

For these reasons, in our experience, UGC should be evaluated and treated differently from traditional, professional video.

The challenges with UGC


Processing and encoding UGC video presents a variety of challenges that are less prevalent in traditional video.

For instance, look at these clips shown below that are heavily ridden with blockiness and noise. Many modern video codecs would target their encoding algorithms based on reference-based metrics, such as PSNR or SSIM. These metrics measure the fidelity of accurately reproducing the original content roughly pixel for pixel, including artifacts. The assumption here is that the video that acts as the reference is “pristine,” but for UGC, this assumption often breaks down.




In this case, the videos on the left ends up having 5 Mbps bitrate to faithfully represent the originally uploaded user video content. However, the heavily compressed video on the right has a bitrate of only 1 Mbps, but looks similar when compared to the 5 Mbps counterpart.

Another unconventional challenge can come from a lack of understanding of the provided quality of the uploaded video. With traditional video, quite often a lower quality is a result of heavy editing or processing and an un-optimized encoding. However, this is not always true for UGC, where the uploaded video itself could be sufficiently low quality that any number of optimizations on the encoding operation would not increase the quality of the encoded video.

How is the dataset put together?


This dataset is sampled from millions of YouTube uploaded videos licensed under a Creative Commons license. Only publicly shared videos from uploaders are sampled.

The sample space the videos were chosen from can be divided into four discrete dimensions: Spatial, Motion, Color, and Chunk-level variations. We believe that this dataset reasonably represents the variety of content that we observe as uploads within these dimensions.

For technical details on how this dataset was composed, the coverage correlations scores and more, please refer to our paper on dataset generation in arxiv (also submitted to ICIP 2019).

Where can I see and download it?


This UGC dataset can be explored over various content categories and resolutions in the explore tab of media.withyoutube.com. The video preview will be shown when you mouse-over the video, along with an overlay of the attribution.

Various content categories are separated out for simplicity of selection. HDR and VR formats are available in addition for each resolution. Though some high frame rate content is present as part of the offering, it is not currently separated out as a category. Frame rate information is embedded in the video metadata and can be obtained when the corresponding video is downloaded.

Videos can be downloaded from the download tab of media.withyoutube.com page. Here you will also notice the CC BY creative commons attribution file for the whole set of videos. Details about the video download format along with the link to the Google Cloud Platform location are available on this page.

Additionally, three no-reference metrics that have been computed on the UGC video dataset by the YouTube Media Algorithms team are available to download from this page. These three metrics are Noise, Banding, and SLEEQ. Explanations of each were published in ICIPs and ACM Multimedia Conferences.

Posted by Balu Adsumilli, Sasi Inguva, Yilin Wang, Jani Huoponen, Ross Wolf.https://00e9e64bace9f5e25eea751bfc166a8b1fbaa1ba7953e385ec-apidata.googleusercontent.com/download/storage/v1/b/ugc-dataset/o/ugc_dataset.pdf?qk=AD5uMEubH8dw1x99vqYiYYT-xf8d2C6SaB68mY_STRb02_DIfFsYUNL5oaYz5nLDe-wSUHpvz91A0qWfScMWs19Vru89BLon5YrNy0ed0x50Weo-jrTNPzOP14BpJgA7bu-H0t4zTidJITRw8u9FP0AKPuDhDsXJXI5NpffFF_ilsR93DbbVK_6t-iIF772CYxGFE9aYvgSrLHJDy6Q81H4uMhJKgE5jcEwLGhpEdYy1Hsa31rBMxy03cAmEBkqjKXHxAn5Ap0qAGpfAKeJ6aEQaKat14OlfOiAhCH9Bw2bN5BD5LE3b1X-tcTyrmb6zdGzIOJo2qDltBsD9ug3Hy-H7BRDYCOSszG_m88xqiiQ0Rx6ElsnkK5jG17atPf7o3Iefb7CLD2DsPZfKKXdDbOdR-q5THFYl9M15Jg2lfBaYjztT7Kv4aX2rTzl0-C1t5pAcEiIlCO0eMmCv7Vx7BV-s-YsEMk_vwfgd3X58lbezgoIgg651cEN4EGqx2_X2vZP0JJjV5sRDvr3_KZnnpRyhM8xUL_-f2OMKEHGYe0Gw4FqcdU4n1Lu70ezWvQ3E4yx3FGXjIs8w6jxBhP3H5Of4EsbWUScXoNflzTI65R1JR1KGojSvf_oZ0jgXya2KzwW4sBD2bb9w_BTqH3K_CpdGXQ7a-XCc8Jns7dQVQDyB4uxzDSb4HGfry1y3LzFMpCDBwsjKwLbea3BL7Keq6DdIntEsQOJZE0VUgrQ7DdGUklj3rF-D2mtVP7IZ5n9oUvAYVL4wqbRVuOS4lP6w-MHEeGYVoOYgnA

Updates to YouTube TV: More content and a new price

Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.

As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today.

We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce that we're bringing eight of your favorite channels to YouTube TV: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. We’ll also be adding OWN: Oprah Winfrey Network later this year. In addition, EPIX is now available for an additional charge.

This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on "Deadliest Catch," watch as Drew and Jonathan Scott create dream homes on "Property Brothers," and celebrate as Randy Fenoli and the Kleinfeld crew help brides in "Say Yes to the Dress." Add EPIX to watch Max Easton and his team at MI6 as they look to save the world on "Deep State," or catch up on the earlier exploits of another British agent in "Moonraker."

In keeping with our goal of giving you the content you wantwhen you want itYouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. It's all included in the base cost of YouTube TV. We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest. And you can watch YouTube TV on any screenmobile devices, tablets, computers and TVs. We will continue to expand the list of supported devices.

To keep bringing you the best service possible, we’re updating our membership price to $49.99/month. The price for members billed through Apple will be $54.99/month. This new price takes effect today, April 10, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle after May 13.

Posted by Christian Oestlien, Vice President of Product Management, YouTube TV

Source: YouTube Blog


YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)


YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)


For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square


YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!


2019 will go down as Lil Miquela's first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


Take a look inside our YouTube House

It’s morning here at the YouTube House in New York City, and we’re getting ready for a packed day inside our first-ever experiential house.

It’s a pop-up, and since we know most of you are tuning in from far away, we wanted to give you a behind-the-scenes tour of our temporary digs. In the video below, you’ll see how YouTube isn’t just a place for watching random videos, but a community where people congregate for music, fitness, food, culture, and so much more.

See if you can spot some guest appearances from The Fitness Marshall and Laura in the Kitchen, too!



— The YouTube Team

Source: YouTube Blog


International Women’s Day at YouTube

Here at YouTube, we love celebrating the diverse group of talented creators that make our platform so unique. And in honor of International Women’s Day, we asked a few of our most dynamic female creators to share with us how they started on their YouTube journeys, and to fill us in on what they’ve learned along the way.



A little about each of them:




Flavia Calina started off as a Brazilian beauty vlogger, but then made a more personal shift by sharing her struggles with fertility. Now a mother of two with a third on the way, she offers up parenting tips and tricks to her channel's 6.4 million subscribers.

Nikita Dragun is an American makeup and beauty guru who made her transgender transformation into an honest, unfiltered series on her 2+ million subscriber channel.


Yammy is a top global gaming creator based out of England who aims to make gaming fun for all audiences. She's nearing 2 million subscribers on her channel.

Komal Pandey is an Indian lifestyle creator with a quickly growing subscriber base of over 690k users...who swears she'll never judge a girl who has nothing to wear out of a closet full of clothes.

And I Get Dressed is an up-and-coming style U.S. channel run by fashion expert and proponent of “inspired inclusive style,” Kellie Brown.



Tell us about starting up your own YouTube channel. What was your motivation and what did you feel like your voice could bring to the world?

Flavia Calina: I first started as a hobby, I wanted a creative outlet to share what I was learning on YouTube. [At the time] it was makeup. But once my audience grew a little, I knew I wanted to talk about my passion and really share my expertise on early childhood education and the importance of raising children with respect in a peaceful environment so we can build stronger individuals, families and communities.

Nikita Dragun: A lot of my first initial trans kind of education came from YouTube in terms of things that weren't necessarily taught to me in my conservative Virginia school. But by doing so, I grew frustrated because I just didn't see anyone like me talking about the things that I needed in terms of my trans identity.

When I first started making videos, I actually wasn't as open about my trans identity. But the second I started being honest, in my very first I'm transgender video, that was the first real viral moment I had. And also too, it was the first time I ever said I'm transgender even to myself. I didn't tell my parents, I didn't tell one person in my life. Once I did that...it's just crazy how much support I was getting from people all across the world from all different types of walks of life And so documenting like my surgeries, documenting my hormones, then just every little step in my transition, was obviously hard and revealing. But I knew a lot of people just didn't know all these things that trans people kind of go through and it opened a lot of eyes.

Yammy: When I originally started my channel, I just started it to make friends. I wanted to be a part of the community. And specifically I wanted to find other females who played games, because back then it was quite hard to find other people with the same interests.

Komal Pandey: Youtube was always a far-fetched dream, but one morning I woke up and decided to just shoot a video and put it up...In a week I bagged 100k subscribers (almost 700k now in a year) and since then my channel has been my first and last love. I am the personal stylist every girl can have at one click and I TOTALLY have their back when they say "I have nothing to wear."

Kellie of And I Get Dressed: I felt like a lot of the fashion people on YouTube, especially the plus-size fashion people, it's more like they're trying things on, different brands. But me having actual fashion industry experience, gives me a little bit of a different vibe. And it could be something cool that people will see that the fashion industry is not only for thin people. Fat people work in this industry. We're successful in this industry. We are stylish and authoritative and the rest of the world, they're listening and paying attention, you know?

Were there any female creators that you admired or found inspirational when you started—and why?

Yammy: There weren't that many females in the gaming community, but there was a channel called iHasCupquake. And she was a huge inspiration to me because her friendly and bubbly persona was kind of—it reminded me when watching the videos of when I would sit on my brother's bed and watch him play on the Mega Drive. It didn't feel like I was watching a game. It kind of felt like I was with a friend. So she inspired me to kind of be the same when I was making my videos. Not be like just a tutorial channel, kind of just like a friendly video.

International Women’s Day is about celebrating and empowering women. From what you’ve experienced, how does YouTube help further these causes?

Flavia Calina: YouTube is an amazing platform to give women a voice. All of us women have a place to talk about sensitive issues such as maternity, loss, infertility, struggles, resilience, strength. We all learn from each other’s experiences and can apply to our own lives and our own community.

Women creators are also businesswomen now, thanks to YouTube, and I feel we are given the same opportunity as everyone else on the platform.

Yammy: So now one of the top gaming channels in the world is run by ItsFunneh, who's a female, and I never thought I'd see the day...but because YouTube is such a worldwide platform, there are so many other people like me who wanted to be a part of the community and found her channel. I just think that's amazing.

Komal Pandey: Like the name YouTube suggests, it's just YOU and your camera. You're one video away from voicing your opinion with the highest degree of freedom and that's a powerful weapon to have. Nothing is more empowering than being on a platform that allows you to use your voice as your weapon.

Kellie of And I Get Dressed: And when it comes to inspiration, there's no greater thing than like some girl who’s six, or some woman who's 60, who are able to turn on a camera, create content, be diligent, and then live the kind of life you want to live because the platform enables you to be an entrepreneur in the greatest sense of the word.

What has been most rewarding for you as a creator?

Flavia Calina: For me, it's to really have a place and a voice to share my experiences and advocate for children for such a large audience. We have an amazing opportunity and responsibility with our community and I’m able to push myself everyday to bring better days not only for my own children but for the children around the world. Another rewarding part of being a creator on YouTube is to be able to do everything from my own home and still be present with my children. YouTube has changed my family tree, my legacy, and I take it very seriously.

Nikita Dragun: I think it's so inspiring to see people who may or may not necessarily be trans or who have no affiliation to gender questioning or gender identity—who are cisgender females—they get inspired by my story because ultimately it's a story about trying to be the best version of yourself. I think everyone goes through this obstacle, right? But for me, three years ago, it was like night and day from now until then. So for people to see me struggle, to see me questioning my identity, to see me financially unstable and going through college and not having all the answers...and still fighting to be who I wanted to be.

Yammy: I've had a lot of comments saying because of your videos, you've inspired me to open up a channel and they're all from younger girls. And that really makes me happy that I've been able to inspire people just like iHasCupquake inspired me. The fact that I was inspired by her, and now I'm inspiring people, and then maybe they'll become a YouTuber and they'll inspire other females. It's kind of like this generational passing on of it's okay to be a female gamer.

Komal Pandey: My audience, for sure. YouTube is the only platform that helps you build a very very very loyal subscriber base. They will love you, protect you, critique you. And they will fight for you with the trolls too!

What has been most challenging about being a female creator?

Flavia Calina: The work-life balance. I’m so passionate about what I do that I find it hard to balance being a wife, mother, daughter, friend, businesswoman, all at the same time.

Nikita Dragun: What was so crazy when I took on this journey was that, you know, for 18 years of my life I was obviously considered a male. I didn't face certain things that women obviously face. When the switch happened, it just became so much more apparent that it was about so many other things than just who I am as a person. It became about what I'm wearing and how I looked and you know, my overall aura...If I wasn’t happy or if I was too confident and I was too stuck up and into myself and it was just so many more comments.

Yammy: So definitely people do judge your appearance a lot more. But also there's another aspect to it, which is because we are female, we tend to only attract a female audience. My audience is 80% female whereas a male gamer would attract both the female audience and the male audience. It's kind of challenging that way. I feel like it's a lot harder to grow if you're a female cause you kind of aiming at other females.

Kellie of And I Get Dressed: The main challenge for me is sort of being pigeonholed because if you're a guy, you can be anything. You know, you can be chubby, you can be classically handsome, you can be funny, you can be smart, and people will give you a chance. They won’t have an expectation of you based on your appearance. And with women, it's totally different. Especially being a plus-sized woman, I can be talking about like the best hotels, and just from looking at me people might say, "Oh, she's just going to do a plus size haul, so I don't need to watch that."

What advice do you have for other women thinking of starting their own channel?

Flavia Calina: Don’t compare yourself to others. You are unique, you have a special talent that no other woman has. Share your voice, your passion and be consistent about it.

Nikita Dragun: You know, everyone can be someone but no one can be you. And obviously, you have to be very strong. You know, lots of comments good and bad, but I just tried to focus my energy on the good and honestly, if I survived high school, I can survive your comments.

Yammy: I would say just do it. Just be yourself. It doesn't matter what you look like, just make videos and go for it. There's nothing to stop you anymore.

Is there anything YouTube can do as a company to encourage female creators more?

Nikita Dragun: I think just supporting the creators and really letting everyone flourish and highlighting unique stories is the way to go. Because obviously the more diverse the better. And I think YouTube is already on the right track with that. But you know, any way that they can help and continue to flourish that I think it will only grow and help everyone.

These responses have been edited and condensed.

Source: YouTube Blog


YouTube Premium teams up with Samsung Galaxy S10 to offer users 4 months free

YouTube is giving Samsung Galaxy S10 customers a reason to celebrate by giving the gift of YouTube Premium! Starting today, users can enjoy four months of free, uninterrupted, ad-free access to YouTube, and our new music streaming service, YouTube Music.

With this new offer, users can bring the best of YouTube Premium and Galaxy S10 together for an incredible viewing and listening experience:



Seamless, ad-free streaming

The world's first HDR10+ certified Dynamic AMOLED screen on Galaxy S10 devices means YouTube videos—including YouTube Originals—look crisper and fuller than ever. And now, you can watch ad-free.



Background play

Keep in your flow, even with your phone in your pocket. With YouTube Premium, you can keep videos playing when the screen is off.



Next-gen downloading

YouTube Premium means you can download videos for when you're on the go. And by connecting with Galaxy S10's next-generation Wi-Fi 6 support, downloading is as fast as it’s ever been.



YouTube Music

A new music streaming app, made by YouTube. Enjoy millions of official songs, albums, live performances, music videos, and more—ad-free, offline and in the background with YouTube Premium.



Galaxy Fold and Galaxy Tab S5e devices will also come with a 4-month offer once available for purchase. And all other Samsung Galaxy device owners who activate a device between February 20, 2019 - February 29, 2020 will be able to try YouTube Premium for 2 months free*. Both 4- and 2-month offers are available globally where Samsung Galaxy devices and YouTube Premium are available**.



Ready to redeem your offer with a qualifying device? Click here.



*Standard eligibility applies: Offer only available to customers who are not current YouTube Premium, YouTube Music Premium or Google Play Music subscribers, have not been YouTube Premium, YouTube Music Premium, YouTube Red, or Google Play Music subscribers, nor participated in a YouTube Premium, YouTube Music Premium, Google Play Music, or YouTube Red trial before. At the end of the trial period, users will be automatically charged the standard subscription price unless cancelled before the end of the trial. Offer must be redeemed by March 31, 2020.

**Offer available to participants in the United States, Australia, Austria, Belgium, Brazil, Canada (excluding Quebec), Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, South Korea, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.

Source: YouTube Blog


LIVE TOMORROW: Tune into the BRIT Awards 2019, featuring George Ezra, Dua Lipa and Jorja Smith on YouTube

It’s that time of year again. With awards season in full swing, one of the most anticipated musical celebrations of the year has arrived: The BRITs. Known for its memorable performances such as Stormzy’s “Blinded By Your Grace Pt 2” in the rain and Liam Gallagher’s moving tribute to Manchester—plus top pop culture moments (Ginger Spice’s iconic Union Jack dress, anyone?)—the BRIT Awards are a celebration of UK musical talent on a global stage. And this year for the first time, YouTube Music is the Official Music App of the 2019 Awards and will provide one-of-a-kind access to the show for fans around the world.

For the sixth consecutive year, for those outside the UK, YouTube is letting you in on the action with a livestream of the show from the O2 Arena in London. Just tune in at youtube.com/BRITs on your favorite screen—whether that’s your mobile, tablet or TV—tomorrow, February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. Following the show, no matter your location, you can watch and rewatch the performances on YouTube Music.

Adding to tomorrow’s excitement, YouTube star and global sensation, Todrick Hall, who has 2.9 million subscribers, will present the YouTube Livestream, giving people outside the UK incredible behind-the-scenes access from the show, while providing a front row seat to the drama, gossip, and artist interactions. Vick Hope will join Hall as co-host; and once the show is over, they will continue broadcasting an everyone’s-invited Official After Party on YouTube, recapping the biggest moments from the night.

This year, nominated stars like George Ezra, Dua Lipa, The 1975, Little Mix and Jorja Smith—who either got their start on YouTube, launched albums on the platform, or have used it to grow their fanbases to a global level—are set to perform. Be sure to tune in to see their show-stopping, on-stage renditions of their beloved hits.

For the second year running, comedian Jack Whitehall will be bringing his brilliant jokes and outrageous capers as the event’s host to make the night one you’ll never forget. After all, what could be better than a mix of top-rated musical talent and hilarious antics to make for an unforgettable night?

And as a special treat for Londoners who didn’t score tickets to the O2: select winners from the night will be projected gloriously onto County Hall and Old Billingsgate to make for a magical, one-of-a-kind YouTube Music moment atop the Thames. There will also be a chance to see your favorite nominees and winners celebrated on billboards throughout the country, and YouTube adverts showcasing the official BRITs content on the YouTube Music App.

Geoff Taylor, Chief Executive of BPI & BRIT Awards said, “The BRIT Awards is the most spectacular night in music, showcasing the exceptional talent of a diverse range of British artists at home and around the world. We have seen tremendous growth in the digital and social reach of the BRITs, and partnering with YouTube once again for our live stream of the show enables us to introduce British music to a global audience that is growing all the time.”

And in case you missed it, after the show you’ll find performances from the artists on a special, exclusive YouTube Music BRITs playlist. But for those who want to enjoy the BRIT Awards LIVE—don’t forget to tune in at youtube.com/BRITs on February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT.

—The YouTube Music Team

Source: YouTube Blog