In our recent blog post
we announced the launch of Google Ads API v1. Since the Google Ads API and AdWords API can both be used in production systems, we'd like to clarify a couple of policy items. Terms and Conditions
You will need to accept our updated Terms and Conditions
to access production-ready versions of the Google Ads API. If you attempt to access v1 without accepting the new terms, your request will fail with the error
. Existing AdWords API users will not
be required to re-accept the new Terms and Conditions to access the legacy API. For instructions on how to accept the new terms, please take a look at this blog post
. Rate Limits
All Google Ads API rate limits are independent of a developer's use of the AdWords API. If a developer token with Basic Access sends a request to one Ads API, the daily request limit for the other API will not be affected.
Furthermore, daily limits
for Basic Access developer tokens are different in the Google Ads API than in the AdWords API. They have been set to accommodate the new GoogleAdsService
, which is the unified object retrieval and reporting service. Developer tokens with Basic Access can issue 15,000 requests per day.
requests with the
field set, will not count towards the Basic Access limit.
Required Minimum Functionality (RMF)
- Note: All developer tokens are subject to the daily limit of 1,000 get requests.
Standard Access tools will continue to be subject to RMF policies
. As these tools migrate their functionalities off of the legacy API, they can achieve RMF compliance by using either the AdWords API, Google Ads API or a combination of the two. Required features that are available in both APIs will be documented on both developer sites.
The Google Ads API RMF guide
will contain the most up to date RMF list. This list will be made up of RMF items available in the AdWords API as well as new required functionalities that will be made available only in the Google Ads API. RMF due dates for new features will take into account migration efforts from the AdWords API to the Google Ads API. Resources
For more information on these policy updates, please take a look at the following Google Ads API resources:
If you have any questions or need help, please contact us via the forum