Author Archives: Bonita Stewart

A look at how news publishers make money with Ad Manager

In this post, we analyze how top news publishers monetize their content using Google Ad Manager, and how much revenue they retain. In a separate article, we explain how Google’s display advertising business works when advertisers and publishers choose to use our buy-side and sell-side services.

Thousands of news publishers around the world use Google Ad Manager to run digital advertising on their websites and apps. News companies tell us they choose our ad management platform for its performance, controls and ability to integrate with hundreds of third party advertising technologies to help them earn the most revenue for the ad space they sell. 

We work hard to ensure our platform helps publishers succeed, so people around the world have access to high-quality news and information online. To illustrate how news publishers use our platform to monetize, we recently looked at the 100 news publishers globally with the highest programmatic revenue generated in Ad Manager. We then ran an analysis focused on the average fees retained by Ad Manager across those publishers’ digital advertising businesses.

While the business model of each news organization is unique, this data provides clarity into the different ways major news publishers monetize their content when they use Ad Manager, and how much Google retains from the services we provide. A large portion of the revenue we keep funds the costs of running this business. Our ongoing investments in this space include development and maintenance of data centers around the world as well as advancements in machine learning and product innovations that increase publisher revenue and contribute to the open and free internet.

In analyzing the revenue data of those top 100 news organizations, we found that on average, news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites. This analysis reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services.

Click on the image below to view the full size graphic.

News-Publisher-Revenue-Ad-Manager-6-23-2020


News publishers use Ad Manager to facilitate direct sales and deals with other platforms

Publishers run their digital advertising businesses with Ad Manager in two primary ways: directly managed sales (including direct sales to advertisers and deals with other ad tech platforms) and programmatic sales with Ad Manager. 

The majority of news publishers’ digital advertising revenue comes from ad sales managed by their own teams. This includes publishers’ direct sales to advertisers and agencies. For example, news publishers sell ad space directly to advertisers, who want specific placements on their sites, like the top of the homepage. Publisher sales teams also negotiate deals with other ad tech platforms like ad exchanges, ad networks and header bidding providers.

When news publishers sell inventory via direct sales or other ad tech platforms, they can use our ad serving technology in Ad Manager to deliver the ad on their website. As the publisher does the majority of the work when an ad is shown from one of these sources, we charge a minimal ad serving fee for the service we provide. When ads are sold this way, news publishers keep over 99 percent of the revenue.

News publishers also sell programmatically with Ad Manager

The other way Ad Manager helps news publishers is by enabling programmatic ad sales. Programmatic ad sales allow publishers to sell more ad space than ever before, to millions of advertisers, many of which they would not have access to without this technology. 

When news publishers sell ad space programmatically with Ad Manager, they have access to robust tools that allow them to manage the ads that appear on their site. For example, publishers can input the minimum price of their ad space, control the brands that can advertise, and indicate the types of ads they want to show, among other preferences. Ad Manager then finds the highest paying advertiser that meets the publisher’s requirements. When an ad is shown programmatically through Ad Manager, news publishers keep over 80 percent of the revenue.

We invest in Ad Manager to support our news partners

We built Google Ad Manager to help publishers monetize their content and grow revenue. Over the years, we’ve continued to invest in innovations that improve our technology, so news companies can earn more from digital advertising and create sustainable businesses. Alongside our product enhancements, our dedicated news team partners with publishers of all sizes to uncover new ways to adapt and grow their business with advertising. This helps keep the best of the internet open and free for all of us.


*The analysis in this post reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services. Amounts presented are not prepared in accordance with U.S. generally accepted accounting principles (GAAP).

A look at how news publishers make money with Ad Manager

In this post, we analyze how top news publishers monetize their content using Google Ad Manager, and how much revenue they retain. In a separate article, we explain how Google’s display advertising business works when advertisers and publishers choose to use our buy-side and sell-side services.

Thousands of news publishers around the world use Google Ad Manager to run digital advertising on their websites and apps. News companies tell us they choose our ad management platform for its performance, controls and ability to integrate with hundreds of third party advertising technologies to help them earn the most revenue for the ad space they sell. 

We work hard to ensure our platform helps publishers succeed, so people around the world have access to high-quality news and information online. To illustrate how news publishers use our platform to monetize, we recently looked at the 100 news publishers globally with the highest programmatic revenue generated in Ad Manager. We then ran an analysis focused on the average fees retained by Ad Manager across those publishers’ digital advertising businesses.

While the business model of each news organization is unique, this data provides clarity into the different ways major news publishers monetize their content when they use Ad Manager, and how much Google retains from the services we provide. A large portion of the revenue we keep funds the costs of running this business. Our ongoing investments in this space include development and maintenance of data centers around the world as well as advancements in machine learning and product innovations that increase publisher revenue and contribute to the open and free internet.

In analyzing the revenue data of those top 100 news organizations, we found that on average, news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites. This analysis reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services.

Click on the image below to view the full size graphic.

News-Publisher-Revenue-Ad-Manager-6-23-2020


News publishers use Ad Manager to facilitate direct sales and deals with other platforms

Publishers run their digital advertising businesses with Ad Manager in two primary ways: directly managed sales (including direct sales to advertisers and deals with other ad tech platforms) and programmatic sales with Ad Manager. 

The majority of news publishers’ digital advertising revenue comes from ad sales managed by their own teams. This includes publishers’ direct sales to advertisers and agencies. For example, news publishers sell ad space directly to advertisers, who want specific placements on their sites, like the top of the homepage. Publisher sales teams also negotiate deals with other ad tech platforms like ad exchanges, ad networks and header bidding providers.

When news publishers sell inventory via direct sales or other ad tech platforms, they can use our ad serving technology in Ad Manager to deliver the ad on their website. As the publisher does the majority of the work when an ad is shown from one of these sources, we charge a minimal ad serving fee for the service we provide. When ads are sold this way, news publishers keep over 99 percent of the revenue.

News publishers also sell programmatically with Ad Manager

The other way Ad Manager helps news publishers is by enabling programmatic ad sales. Programmatic ad sales allow publishers to sell more ad space than ever before, to millions of advertisers, many of which they would not have access to without this technology. 

When news publishers sell ad space programmatically with Ad Manager, they have access to robust tools that allow them to manage the ads that appear on their site. For example, publishers can input the minimum price of their ad space, control the brands that can advertise, and indicate the types of ads they want to show, among other preferences. Ad Manager then finds the highest paying advertiser that meets the publisher’s requirements. When an ad is shown programmatically through Ad Manager, news publishers keep over 80 percent of the revenue.

We invest in Ad Manager to support our news partners

We built Google Ad Manager to help publishers monetize their content and grow revenue. Over the years, we’ve continued to invest in innovations that improve our technology, so news companies can earn more from digital advertising and create sustainable businesses. Alongside our product enhancements, our dedicated news team partners with publishers of all sizes to uncover new ways to adapt and grow their business with advertising. This helps keep the best of the internet open and free for all of us.


*The analysis in this post reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services. Amounts presented are not prepared in accordance with U.S. generally accepted accounting principles (GAAP).

A look at how news publishers make money with Ad Manager

In this post, we analyze how top news publishers monetize their content using Google Ad Manager, and how much revenue they retain. In a separate article, we explain how Google’s display advertising business works when advertisers and publishers choose to use our buy-side and sell-side services.

Thousands of news publishers around the world use Google Ad Manager to run digital advertising on their websites and apps. News companies tell us they choose our ad management platform for its performance, controls and ability to integrate with hundreds of third party advertising technologies to help them earn the most revenue for the ad space they sell. 

We work hard to ensure our platform helps publishers succeed, so people around the world have access to high-quality news and information online. To illustrate how news publishers use our platform to monetize, we recently looked at the 100 news publishers globally with the highest programmatic revenue generated in Ad Manager. We then ran an analysis focused on the average fees retained by Ad Manager across those publishers’ digital advertising businesses.

While the business model of each news organization is unique, this data provides clarity into the different ways major news publishers monetize their content when they use Ad Manager, and how much Google retains from the services we provide. A large portion of the revenue we keep funds the costs of running this business. Our ongoing investments in this space include development and maintenance of data centers around the world as well as advancements in machine learning and product innovations that increase publisher revenue and contribute to the open and free internet.

In analyzing the revenue data of those top 100 news organizations, we found that on average, news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites. This analysis reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services.

Click on the image below to view the full size graphic.

News-Publisher-Revenue-Ad-Manager-6-23-2020


News publishers use Ad Manager to facilitate direct sales and deals with other platforms

Publishers run their digital advertising businesses with Ad Manager in two primary ways: directly managed sales (including direct sales to advertisers and deals with other ad tech platforms) and programmatic sales with Ad Manager. 

The majority of news publishers’ digital advertising revenue comes from ad sales managed by their own teams. This includes publishers’ direct sales to advertisers and agencies. For example, news publishers sell ad space directly to advertisers, who want specific placements on their sites, like the top of the homepage. Publisher sales teams also negotiate deals with other ad tech platforms like ad exchanges, ad networks and header bidding providers.

When news publishers sell inventory via direct sales or other ad tech platforms, they can use our ad serving technology in Ad Manager to deliver the ad on their website. As the publisher does the majority of the work when an ad is shown from one of these sources, we charge a minimal ad serving fee for the service we provide. When ads are sold this way, news publishers keep over 99 percent of the revenue.

News publishers also sell programmatically with Ad Manager

The other way Ad Manager helps news publishers is by enabling programmatic ad sales. Programmatic ad sales allow publishers to sell more ad space than ever before, to millions of advertisers, many of which they would not have access to without this technology. 

When news publishers sell ad space programmatically with Ad Manager, they have access to robust tools that allow them to manage the ads that appear on their site. For example, publishers can input the minimum price of their ad space, control the brands that can advertise, and indicate the types of ads they want to show, among other preferences. Ad Manager then finds the highest paying advertiser that meets the publisher’s requirements. When an ad is shown programmatically through Ad Manager, news publishers keep over 80 percent of the revenue.

We invest in Ad Manager to support our news partners

We built Google Ad Manager to help publishers monetize their content and grow revenue. Over the years, we’ve continued to invest in innovations that improve our technology, so news companies can earn more from digital advertising and create sustainable businesses. Alongside our product enhancements, our dedicated news team partners with publishers of all sizes to uncover new ways to adapt and grow their business with advertising. This helps keep the best of the internet open and free for all of us.


*The analysis in this post reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services. Amounts presented are not prepared in accordance with U.S. generally accepted accounting principles (GAAP).

Howard University opens a new campus at the Googleplex

When I joined Google a decade ago, there was hardly any discussion of diversity in tech. This was long before we published our diversity numbers or understood how important it was for our workforce to reflect the diversity of our users. This was also long before we started formally recruiting from Howard University, a historically Black institution.

Howard happens to be my alma mater, so I am especially proud to share that our formal recruiting from the university has evolved into a residency for Black CS majors right here at the Googleplex. “Howard West” is now the centerpiece of Google’s effort to recruit more Black software engineers from Historically Black Colleges and Universities (HBCUs)—and to make them feel right at home here in Mountain View.

One of my all-time favorite quotes comes from acclaimed management consultant Peter Drucker: “The best way to predict the future is to create it.” This is exactly the thinking behind Howard West, as the program is a way to create a future that reflects the values of diversity and inclusion Google has held since day one. With a physical space on campus where Howard students and Googlers can grow together, I can only imagine what innovation and creativity will come to light.

Rising juniors and seniors in Howard’s computer science (CS) program can attend Howard West, for three months at a time. Senior Google engineers and Howard faculty will serve as instructors. The program kicks off this summer and we plan to scale it to accommodate students from other HBCUs in the near future.

HBCUs are a pillar in the CS education community, producing more than a third of all Black CS graduates in the U.S. Google already has a strong partnership with Howard through Google in Residence (GIR), a program that embeds Google engineers as faculty at Howard and other HBCUs.  

Through GIR we’ve learned a lot about the hurdles Black students face in acquiring full-time work in the tech industry. The lack of exposure, access to mentors and role models are critical gaps that Howard West will solve. We’ve also heard that many CS students struggle to find the time to practice coding while juggling a full course load and part-time jobs. Left unchecked, systematic barriers lead to low engagement and enrollment in CS, low retention in CS programs and a lack of proximity and strong relationships between Silicon Valley, HBCUs and the larger African American Community.

We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise.

“Howard West will produce hundreds of industry-ready Black computer science graduates, future leaders with the power to transform the global technology space into a stronger, more accurate reflection of the world around us. We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise, while also rallying the tech industry and other thought leaders around the importance of diversity in business and the communities they serve,” says Dr. Wayne Frederick, President of Howard University.

During my time at Howard, I worked side-by-side with future lawyers, doctors, writers, entertainers, architects and business leaders. The spirit of total possibility put me on my path to Harvard Business School and ultimately Google. Howard West will continue Howard’s tradition of providing unprecedented access to opportunity, only now with a presence in the heart of Silicon Valley.

Source: Education


Howard University opens a new campus at the Googleplex

When I joined Google a decade ago, there was hardly any discussion of diversity in tech. This was long before we published our diversity numbers or understood how important it was for our workforce to reflect the diversity of our users. This was also long before we started formally recruiting from Howard University, a historically Black institution.

Howard happens to be my alma mater, so I am especially proud to share that our formal recruiting from the university has evolved into a residency for Black CS majors right here at the Googleplex. “Howard West” is now the centerpiece of Google’s effort to recruit more Black software engineers from Historically Black Colleges and Universities (HBCUs)—and to make them feel right at home here in Mountain View.

One of my all-time favorite quotes comes from acclaimed management consultant Peter Drucker: “The best way to predict the future is to create it.” This is exactly the thinking behind Howard West, as the program is a way to create a future that reflects the values of diversity and inclusion Google has held since day one. With a physical space on campus where Howard students and Googlers can grow together, I can only imagine what innovation and creativity will come to light.

Rising juniors and seniors in Howard’s computer science (CS) program can attend Howard West, for three months at a time. Senior Google engineers and Howard faculty will serve as instructors. The program kicks off this summer and we plan to scale it to accommodate students from other HBCUs in the near future.

HBCUs are a pillar in the CS education community, producing more than a third of all Black CS graduates in the U.S. Google already has a strong partnership with Howard through Google in Residence (GIR), a program that embeds Google engineers as faculty at Howard and other HBCUs.  

Through GIR we’ve learned a lot about the hurdles Black students face in acquiring full-time work in the tech industry. The lack of exposure, access to mentors and role models are critical gaps that Howard West will solve. We’ve also heard that many CS students struggle to find the time to practice coding while juggling a full course load and part-time jobs. Left unchecked, systematic barriers lead to low engagement and enrollment in CS, low retention in CS programs and a lack of proximity and strong relationships between Silicon Valley, HBCUs and the larger African American Community.

We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise.

“Howard West will produce hundreds of industry-ready Black computer science graduates, future leaders with the power to transform the global technology space into a stronger, more accurate reflection of the world around us. We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise, while also rallying the tech industry and other thought leaders around the importance of diversity in business and the communities they serve,” says Dr. Wayne Frederick, President of Howard University.

During my time at Howard, I worked side-by-side with future lawyers, doctors, writers, entertainers, architects and business leaders. The spirit of total possibility put me on my path to Harvard Business School and ultimately Google. Howard West will continue Howard’s tradition of providing unprecedented access to opportunity, only now with a presence in the heart of Silicon Valley.

Howard University opens a new campus at the Googleplex

When I joined Google a decade ago, there was hardly any discussion of diversity in tech. This was long before we published our diversity numbers or understood how important it was for our workforce to reflect the diversity of our users. This was also long before we started formally recruiting from Howard University, a historically Black institution.

Howard happens to be my alma mater, so I am especially proud to share that our formal recruiting from the university has evolved into a residency for Black CS majors right here at the Googleplex. “Howard West” is now the centerpiece of Google’s effort to recruit more Black software engineers from Historically Black Colleges and Universities (HBCUs)—and to make them feel right at home here in Mountain View.

One of my all-time favorite quotes comes from acclaimed management consultant Peter Drucker: “The best way to predict the future is to create it.” This is exactly the thinking behind Howard West, as the program is a way to create a future that reflects the values of diversity and inclusion Google has held since day one. With a physical space on campus where Howard students and Googlers can grow together, I can only imagine what innovation and creativity will come to light.

Rising juniors and seniors in Howard’s computer science (CS) program can attend Howard West, for three months at a time. Senior Google engineers and Howard faculty will serve as instructors. The program kicks off this summer and we plan to scale it to accommodate students from other HBCUs in the near future.

HBCUs are a pillar in the CS education community, producing more than a third of all Black CS graduates in the U.S. Google already has a strong partnership with Howard through Google in Residence (GIR), a program that embeds Google engineers as faculty at Howard and other HBCUs.  

Through GIR we’ve learned a lot about the hurdles Black students face in acquiring full-time work in the tech industry. The lack of exposure, access to mentors and role models are critical gaps that Howard West will solve. We’ve also heard that many CS students struggle to find the time to practice coding while juggling a full course load and part-time jobs. Left unchecked, systematic barriers lead to low engagement and enrollment in CS, low retention in CS programs and a lack of proximity and strong relationships between Silicon Valley, HBCUs and the larger African American Community.

We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise.

“Howard West will produce hundreds of industry-ready Black computer science graduates, future leaders with the power to transform the global technology space into a stronger, more accurate reflection of the world around us. We envisioned this program with bold outcomes in mind—to advance a strategy that leverages Howard’s high quality faculty and Google’s expertise, while also rallying the tech industry and other thought leaders around the importance of diversity in business and the communities they serve,” says Dr. Wayne Frederick, President of Howard University.

During my time at Howard, I worked side-by-side with future lawyers, doctors, writers, entertainers, architects and business leaders. The spirit of total possibility put me on my path to Harvard Business School and ultimately Google. Howard West will continue Howard’s tradition of providing unprecedented access to opportunity, only now with a presence in the heart of Silicon Valley.

Source: Education