Here are the highlights:
- You can now add campaign level negative keywords to your Performance Max campaigns.
- Report segmentation by
ad_network_type
for Demand Gen campaigns is now more granular, and is split betweenYOUTUBE
,MAPS
,DISCOVER
andGMAIL
instead of aggregating all data under theGOOGLE_OWNED_NETWORKS
segment. - Demand Gen campaigns now support the platform comparable conversions measurement in the API.
- Gain deeper insights into YouTube Select Lineups, now accessible through a new dimension in the
AudienceInsightsService
. This feature is only available to accounts on an allowlist. - Target your reach forecasts more effectively with the ability to plan based on your own first-party user lists. Reach forecasting is available to allowlisted accounts only.
- Analyze your audience data with greater precision using new device segmentation, additional video metrics, and the ability to refine searches by sub-country locations. See Planning in the release notes for more details. This feature is only available to accounts on an allowlist.
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.