Author Archives: G Australia

Year in Search 2018: Here’s what Kiwis searched for this year

From Freddie Mercury to the ‘first baby’, the Census to Suzy Cato - our search habits reveal the things that made us care, cry and crack up in 2018.  

With 2018 almost done and dusted, it’s time to reflect on the people, moments, tragedies and celebrations that brought us together as Kiwis this year.  Our searches show we embraced Diwali and Matariki, gave keto a crack (despite asking how to cook rice), fussed over our ‘first baby’ and kept a watchful eye on cyclones, hurricanes and wildfires around the world.  We also caught the Fortnite craze, made sure we were counted in the Census – but still found the time to search for cake and bikkies.   


To rediscover the events, people and topics that defined 2018 around the world, watch our video:




Here's a summary of six themes that defined Search in New Zealand in 2018: 


New beginnings

2018 gave us many proud moments. Our searches show our excitement about the arrival of New Zealand’s ‘first baby’, the daughter of PM Jacinda Ardern and partner Clarke Gayford. Keeping it family oriented, we were also mesmerised by Meghan Markle as she made her royal entrance as the Duchess of Sussex. Our ties to the motherland and fascination with the life of a princess meant searches for the Royal Wedding were a top hit.


Getting into the game 

In true Kiwi fashion, sports and sporting events dominated our overall top searches in 2018.  The FIFA World Cup was our most popular search of 2018, closely followed by the Commonwealth Games, where swimmer Sophie Pascoe and weightlifter Laurel Hubbard took home gold medals and made our top searches. With no surprises, the All Blacks vs France test matches also made our top list. 

Homegrown heroes 

Whether standing out at home or winning on the world stage, our searches in 2018 show we love our homegrown success stories. Politicians and pop culture icons dominated the list of most searched Kiwis this year – Jacinda Ardern and Clarke Gayford were as popular at home as they were abroad, while opposition MPs Simon Bridges and Jami-Lee Ross also generated considerable search interest.  Entertainers Stan Walker and New Zealand’s sweetheart Suzy Cato also found a place in our hearts this year, along with the late, great amateur stuntman Johnny Danger.  

Weathering the storm

Nature’s fury had us on the edge of our seats this year, with natural disasters making up half our top trending news searches – from cyclones and hurricanes to volcanic eruptions and wildfires. 

We also joined the world in mourning the loss of many greats who made their mark across media, fashion, food, music and science. The much-loved Kiwi news presenter and family man, Greg Boyd, was mourned greatly by New Zealanders. Kiwi’s also mourned the loss of musicians Avicii and Aretha Franklin, along with the brilliant astrophysicist Stephen Hawking. 

Colourful and curly questions 

From food to technology, the ‘How to…?’ and ‘What is…?’ questions were eclectic and quirky, proving the number eight wire attitude is alive and well in New Zealand. Kiwis wondered how to draw a rose, how to cut a mango – and what mycoplasma bovis is following the outbreak of the disease.  But most of all, we were curious about our technology. The number one question asked was “What is bitcoin?, closely followed by queries about how to find IP addresses and take screenshots. 

Keto is King 

Whether it’s our New Year's resolutions or the realisation that summer is upon us, we’re ready to give new diets a crack. “Keto Diet”’ was our number one searched diet, along with the second most searched recipe type. We were also loving our vege eats this year – With vegan recipes taking the number one slot, among recipes for salads, pumpkin and zucchini. But Kiwis still made room for treats – recipes for fettuccine, biscuits and cakes still made our top ten list.

To dive into the data, check out New Zealand’s full trending lists* for 2018:

Overall

  1. World Cup
  2. Stuff news NZ
  3. Commonwealth Games
  4. Census NZ
  5. Cyclone Gita
  6. Fortnite
  7. Johnny Danger
  8. Mac Miller
  9. Lotto result NZ
  10. All Blacks vs France


News events

  1. Census NZ
  2. Cyclone Gita
  3. Royal Wedding
  4. Thai cave rescue
  5. Jacinda Ardern baby
  6. Hurricane Florence
  7. Hawaii Volcano
  8. Cyclone Hola
  9. Royal baby name
  10. California fires

Global Figures  

  1. Demi Lovato
  2. Khloe Kardashian
  3. Logan Paul
  4. Freddie Mercury
  5. Olivia Newton-John
  6. Anthony Joshua
  7. Ed Sheeran
  8. Sylvester Stallone
  9. Hailey Baldwin
  10. Tiger Woods


Kiwis

  1. Johnny Danger
  2. Jacinda Ardern
  3. Stan Walker
  4. Jami Lee Ross
  5. Simon Bridges
  6. Sophie Pascoe
  7. Suzy Cato
  8. Clarke Gayford
  9. Eliza McCartney
  10. Laurel Hubbard


Loss

  1. Mac Miller
  2. Greg Boyed
  3. Avicii
  4. Anthony Bourdain
  5. Stephen Hawking
  6. Stan Lee
  7. Aretha Franklin
  8. Kate Spade
  9. Burt Reynolds
  10. Tania Ellwood


How to...?

  1. How to delete Instagram accounts
  2. How to screenshot on mac
  3. How to take a screenshot
  4. How to lose weight fast
  5. How to draw a rose
  6. How to cut a mango
  7. How to make self-raising flour
  8. How to lose belly fat
  9. How to screenshot on Samsung
  10. How to cook rice


What is…?

  1. What is Bitcoin
  2. What is Mycoplasma Bovis
  3. What is my IP address
  4. What is Diwali
  5. What is Matariki
  6. What is 1080
  7. What is Black Friday 2018 NZ
  8. What is the time
  9. What is intersex
  10. What is open on Good Friday


Recipes

  1. Vegan recipes
  2. Keto recipes
  3. Chicken breast recipes
  4. Vegetarian recipes
  5. Fettuccine recipes
  6. Biscuit recipes
  7. Zucchini recipes
  8. Salad recipes
  9. Cake recipes
  10. Pumpkin recipes


Diet

  1. Keto diet NZ
  2. CSIRO diet
  3. 123 diet
  4. Mediterranean diet
  5. Ketogenic diet
  6. Fodmap diet
  7. Low carb diet
  8. Phatt diet
  9. Dash diet
  10. Anti-inflammatory diet


* Trending Searches: What was hot in 2018? The "trending" queries are the searches that had the highest spike in traffic over a sustained period in 2018 as compared to 2017.

Posted by Camilla Ibrahim, Communications & Public Affairs Manager, Google Australia & New Zealand

YouTube Rewind 2018 is here! A look at what New Zealanders watched

In 2018, you danced your heart out to Maroon 5, yodelled along with a kid in Walmart, and played a lot of Fortnite. It's time for our annual look back at the year that was in video and reflect on the moments that captured New Zealand.
This year was marked by celebrity moments. In February, Kylie Jenner surprised the world with To Our Daughter, an 11-minute film detailing her pregnancy and the birth of baby Stormi. And of course, there was our fascination with the Royal Wedding of Harry and Meghan.
Emerging and well-known YouTube stars also showed up in a big way in the year's Top Trending Videos list. Liza Koshy and David Dobrik shared the news of their breakup through tears and laughter, we sang along with Paul McCartney in a special Carpool Karaoke, were blown away by a performance from Courtney Hadwin, the guys from Dude Perfect somehow perfectly tossed bread into a toaster, and we were determined to solve the internet’s latest mystery -- seriously, is it Yanny or Laurel? We also supported local actor Julian Dennison as he hit screens in Deadpool 2.
These were the moments that had New Zealanders watching, commenting and sharing in 2018:

New Zealand’s Top Trending Videos

  1. Walmart yodeling kid
  2. To Our Daughter
  3. Real Life Trick Shots 2 | Dude Perfect
  4. "ROYAL WEDDING" — A Bad Lip Reading
  5. So Sorry.
  6. Do You Hear "Yanny" or "Laurel"? (SOLVED with SCIENCE)
  7. we broke up
  8. 15-Year-Old Deadpool 2 Actor Julian Dennison Can't See His Own Movie
  9. Paul McCartney Carpool Karaoke
  10. Courtney Hadwin: 13-Year-Old Golden Buzzer Winning Performance - America's Got Talent 2018

New Zealand’s Top Trending Music Videos
In 2018, we were hooked on the biggest releases of the year with Bruno, Drake and Childish Gambino all making appearances in New Zealand’s top trending music list.

  1. Maroon 5 - Girls Like You ft. Cardi B
  2. Bruno Mars - Finesse (Remix) [Feat. Cardi B] [Official Video]
  3. Lil Dicky - Freaky Friday feat. Chris Brown (Official Music Video)
  4. Drake - God's Plan
  5. XXXTENTACION - SAD!
  6. Childish Gambino - This Is America (Official Video)
  7. Ariana Grande - no tears left to cry
  8. Post Malone - Psycho ft. Ty Dolla $ign
  9. Cardi B, Bad Bunny & J Balvin - I Like It [Official Music Video]
  10. Dua Lipa - IDGAF (Official Music Video)


It's also time for our annual Rewind mashup video. But rather than trying to sum up 2018's biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube's biggest names to tell us what they wanted to see if they controlled Rewind.

Check out the full video below and head over to our Rewind site to get to know the creators and artists who shaped popular culture in 2018.


Say G’day to the new Google My Business app, and say hello to your next customer

Every month, in Australia, Google drives tens of millions of direct connections between businesses and their customers including calls, online reservations and direction requests.
Enabling these interactions was our goal when we first introduced Google My Business in Australia four years ago, a free tool that helps small business owners reach more people online and connect with their customers through Google, so they can grow their business and spend more of their time doing what they do best—running it.
As a next step into that journey, today we are excited to announce the release of the new Google My Business app, an even easier way for small businesses to turn those direct connections into customers. Let’s look at how one small business, Khamsa, gets new customers with the app, and read on for details about what’s new:


  • A simple, free way to stand out on Google and get new customers with a great Business Profile: With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google. You can also manage your business information on Google from the Profile tab and watch your edits appear seamlessly across Search and Maps. 
  • Your customers on Google – all in one place: When people find you on Google, they can connect with you in a number of ways -- calling, messaging, or even leaving a review -- right from your Business Profile. You’ll be able to see all of these customers on Google in one place from the app’s new Customers tab. From here, you can easily respond to customer reviews and post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app. And because Google My Business is always on the clock, we’ll be sure to notify you when you get a new customer connection. 
  • Keep track of the results that matter: See how many people are finding and connecting with you from your Business Profile on Google. We’ve put your profile results front-and-center on the home screen so you’re always in the know. 
No matter if you’re a dog grooming business in Sydney’s Eastern suburbs, or an Australian Teddy Bear shop in Tambo, people are searching for your business on Google. Turn those searchers into customers with the new, free Google My Business app. Available for download in Google Play or the App Store today.