There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes.
But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.
Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do.
Come hear Forrester and Google talk about:
- Results from Forrester’s retail search study
- Insights about the retail search market, and where you can take advantage
- How to become more “real-time” in your own digital advertising
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search
Wednesday, February 18th at 11AM PST/2PM EST