What's changed for Shopping ads
In August 2020, we simplified how you use product data across countries. In the past, you needed to submit duplicate products with separate targetCountry values for each country in which you wanted to serve Shopping ads. Now you can simply configure additional countries of sale for each primary feed in Google Merchant Center to serve ads for the same product in multiple countries. You can also add additional countries on a per-product basis by using the shipping field.
What's changed for free product listings
In October 2020, we announced that free listings will soon be available across the world. We also removed the ability to use account-level shipping settings to allow ads and free listings to be served in multiple countries. For more information, see the Merchant Center announcement: Use additional countries to determine your reach.
What you should do
As a result of these recent enhancements, we recommend that you do the following when serving ads and listing your products in multiple countries:
- Stop submitting duplicate products with separate
targetCountryvalues for each country you want to advertise in. - If you want all of the products in your primary feed to be eligible for ads and free listings in multiple countries, add the additional countries to the feed in Merchant Center.
- If you only want specific products to be eligible for ads and free listings in multiple countries, add the additional countries on the
shippingfield of each product.
Check out our Content API guide, Targeting Shopping ads and free listings in multiple countries, for examples and additional details.
If you have any questions or need assistance, please reach out to us on the forum.
