From top dresses to Leo’s big win, Google Trends from the Oscars

As millions of people tuned in to watch the 88th Academy Awards, many also turned to the web to keep up with the action. In fact, Canada was the number one country searching for the Oscars worldwide, followed by the United States and Chile.

We took a look at search interest in across the night’s biggest moments. The award for “most-searched”goes to Leonardo DiCaprio whose acceptance speech for Best Actor was the most-searched moment of the night and most searched speech following the ceremony.
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The 88th Academy Awards also featured several performances showcasing the nominees for Best Original Song. While Sam Smith took home the Oscar for "Writing's on the Wall" from Spectre, Lady Gaga’s performance for "Til It Happens to You" from The Hunting Ground was the most-searched in Canada. 

And despite not winning a statue, global search interest for Canada's The Weeknd increased by 488% following his performance.
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The red carpet is many people's favorite part of the show and we wanted to know which gowns caught people's attention. Afterall, Canadians tend to search for the looks they love, more than the looks that fell flat -- “best dressed” is searched 91% more on Google than “worst dressed” in Canada.

The results are in, and this year’s fashion winners are...
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Congratulations to all the winners - both online and offline! For the latest Canadian Google Trends, check back here weekly or follow along.


Posted by Jenn Kaiser, Communications Manager, Google Canada