In September, we added the following features to DoubleClick Search (DS):
- Adaptive Shopping campaigns: DS can monitor the performance of products in your Shopping campaigns and automatically subdivide existing product groups to give individual bids to the SKUs that drive most of your traffic. Product groups give a single bid to ads for all the products covered by the group, even if those products have varying performance. This feature helps you achieve better performance by automatically refining your product groups to focus on products with similar performance. You can then set manual bids or use a bid strategy to provide a bid on these groups. Learn more.
- Create and apply URL templates: If you use a common set of query strings or a common redirection URL for the keyword landing pages in an engine account, you can now create a URL template and apply it to your keywords. In addition to saving time and ensuring accuracy, using a URL template simplifies landing page URLs so you can quickly scan your keywords and see where they’re supposed to land. Learn more.
- Upload availability timestamps using bulksheets: To optimize bid strategies that target offline conversions, you can indicate which Floodlight activities track offline conversions. If no conversions have occurred for a period of time, you can use bulksheets to indicate whether the lack of data means that no conversions have occurred or that you haven’t uploaded the data yet. Learn more.
We also updated the following feature:
- Executive Reports now include a Total row in tables that display segmented data: DS will add a Total row to the bottom of the table when you create or edit a table in an executive report. The Total row is displayed if the table includes at least one segment.
Watch the recorded webinar for September features to see these updates in action.
Posted by the DoubleClick Search team