What’s changing?
We are changing how stats for Search campaigns with Display Expansion (previously known as Search campaigns with Display Select) are reported by the AdWords API, the Google Ads API, and Google Ads scripts.
Starting the week of Feb 17, 2019, we will no longer return display keyword stats for Search campaigns with Display Expansion in
Search campaigns with Display Expansion historically used keywords to perform Display Expansion. As we strive to improve targeting for Display Expansion, it is no longer possible to meaningfully and consistently attribute stats to keywords. As a result, this view has been removed from the Google Ads UI. The changes in this announcement aim to create parity between APIs and UI.
What should I do?
Before the sunset date, we recommend switching to alternate reports for fetching stats for Search campaigns with Display Expansion.
We are changing how stats for Search campaigns with Display Expansion (previously known as Search campaigns with Display Select) are reported by the AdWords API, the Google Ads API, and Google Ads scripts.
Starting the week of Feb 17, 2019, we will no longer return display keyword stats for Search campaigns with Display Expansion in
- Display Keyword Performance Report in the AdWords API and Google Ads scripts
- Display_keyword_view in the Google Ads API.
Search campaigns with Display Expansion historically used keywords to perform Display Expansion. As we strive to improve targeting for Display Expansion, it is no longer possible to meaningfully and consistently attribute stats to keywords. As a result, this view has been removed from the Google Ads UI. The changes in this announcement aim to create parity between APIs and UI.
What should I do?
Before the sunset date, we recommend switching to alternate reports for fetching stats for Search campaigns with Display Expansion.
- Automatic Placement Performance reports and Display Topics Performance report can be used in the AdWords API and Google Ads scripts to get granular performance data about these campaigns in the Display Network. If you use the Google Ads API, you can use group_placement_view and topic_view instead.
- Reports such as Campaign Performance report or Ad Group Performance report can be used in the AdWords API and Google Ads scripts to fetch aggregate performance stats for these campaigns. You need to filter by AdNetworkType2 = CONTENT for Display Network stats. If you use the Google Ads API, you can use the campaign or ad_group view instead.